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Blog date 12-05-2020
Category : Human Resource

13 Must-Have Modules In HRMS Software

A comprehensive HRMS software must have important modules incorporated in it so that human resource management becomes an easy and hassle-free process. Let us go in detail about the various modules and their features.

13 must-have HRMS software modules are- 

1. Recruitment Module

The recruitment module unburdens the task of HR by automating and managing the recruitment and staffing operations of the enterprise. Tasks like interviewing, scheduling, and tracking can be done easily in a hassle-free way. This includes the following features-

  1. Create and post hiring advertisements on different job boards

  2. Manage and sort resumes

  3. Application tracking system

  4. Easy data entry management

Managing candidate information helps the enterprise to create a talent database and use it when a future vacancy arises.

 

2. Onboarding Module

Employee induction showcases your enterprise culture and you need it to be perfect so that the new employees feel at ease during the initial days at the organization.

The joining module includes the onboarding process so that both the new employee and the staff are familiarized with each other. This feature includes-

  1. Preparation for the candidate inclusion  

  2. Employee login and access to the HRMS software

  3. Important details are delivered to the new employee

  4. Digital cross-department introduction  

  5. Maintain complete lifecycle of the employee

 

3. Leave Management

The leave management module helps to manage leaves of employees so that any confusion is erased and transparency is maintained.  

This includes a leave request application and its approval, including the status of leave application. This module is customized as per the company leave policy. The request and approval systems are streamlined. Only the outcome is incorporated in the team calendar of the dashboard. Some of the features are-

  1. Allocation, booking, approval, tracking, and monitoring the absence of employees.

  2. Information on leave balance and time-off

  3. Sorting of leave types as predefined by the company leave policy

  4. Online leave and time-off application and grant status

  5. Automatic calculation of leave balance

  6. Tracking leave history

 

4. Attendance Management

The Attendance Module facilitates the accurate calculation of working hours thus enabling better timekeeping. With this, timesheet errors are negated and payroll computation becomes easy. 

  1. Instant integration of digital attendance readers

  2. Time clock management

  3. Overtime management

  4. Late coming fines, early go policy, extra time bonus. 

  5. Information links to payroll and accounting software

  6. Define and manage break rules 

  7. Accessible through cellphone   

  8. Geo-tracking attendance

 

5. Performance Appraisal

This performance appraisal module contains tools to manage peer, subordinate, customer, manager appraisals and self-appraisals. The manager can amend open appraisals and add new ones. He can view an employee’s appraisal history. He can track and analyze the performance of the team. This module automates the appraisal process and tracks the target completion. The features of this module are-

  1. Performance feedback from all stakeholders

  2. Scheduling of appraisal meetings

  3. Review and feedback management

  4. Individual employee review system

  5. Insight and analysis of employee competence

  6. Setting and managing goals

 

6. Task Management

This module facilitates prioritizing tasks for effective work management of projects. Task sheets can be created, tracked and analyzed. Managers allot day-to-day or timeline tasks to employees. The module will show the status of the task.

  1. Project or board creation as per the task

  2. Configure tasks at different stages

  3. Include employees and timesheet

  4. Manage task allocation

  5. Record task details with time

  6. Analyze the task sheet

 

7. Ticket Management

Ticket management involves solving customer grievances using advanced reporting functionalities and cross-functional collaboration to create personalized user-experiences. This module follows a step-by-step procedure to resolve the customer query.

  1. Complete ticket tracking management

  2. View request details and history

  3. Advanced search features

  4. Identify and delete unused & outdated queries in bulk.

 

8. Exit Management

The employee resignation and termination module make the employee exit process easy and simple. The notice period details will also be included. The off-boarding process of an employee is made systematic through this module. The concerned higher authorities have the right to approve or reject the submitted resignation request.

  1. Resignation submission and approval  

  2. Automatic calculation of employee notice periods

  3. No-dues certificate approval from the required departments

  4. Salary settlements

 

9. Payroll Management

The payroll management solution provides for quick and accurate processing of employee salary registers. It is about processing all the financial records of salaries for an employee. Apart from salary details, the payroll management module will include features to manage-

  1. Claim & reimbursement

  2. Loan & advanced salary

  3. Income tax deduction & compliance

  4. Find information regarding statutory reports like PF, professional tax, Form 16B, ESIC, and more.

 

10. Organization Hierarchy

This includes details about the hierarchy structure of the company including the reporting lines. This module helps you to set up a primary reporting hierarchy in your enterprise that reflects the reporting lines.

  1. Maintain and manage the team hierarchy and reporting lines

  2. Find employees who report to a particular manager

 

11. Database Management

Database management is all about organizing and managing employee information. The database contains employee details, documents, and reports. This management control is given to a selected few.

  1. Maintain and track employee details in a central database

  2. Saves storage space by minimizing duplicate entries and redundancies.   

 

12. Rotational Management

For organizations that work on the shift system, the employee rotation management feature helps in assigning and managing employee rosters for shifts. This module is for better utilization of the workforce and thus to manage manpower and costs efficiently.

  1. Detailed roster plan with an employee list

  2. Manage work time, area of work, pay as per shifts, time of shift.

  3. Forecasting of employee requirements 

  4. Assigning shifts and allocating employees to each shift

 

13. Training and Development Module

A learning management module improves productivity by identifying and providing relevant training. This module produces training plans for the employees including the managers. The individual training plans whether in-office or with third parties is managed through this module. 

  1. Setting up training schedules like participants, trainers, training plans, timesheets, and calendars. 

  2. Integration with performance management module

  3. Manage courses and topics for training

 

Conclusion

HRMS software is meant to fully automate HR tasks. So do not settle for less when you plan to purchase it. Get a comprehensive HRMS software designed from a good software company so that the returns are worth the money invested in it.

 

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Blog date 11-05-2020
Category : Web Application

Confused Between A Website And A Web App?

The website that you see on your browser may actually be a web app. Do not be surprised. It is a fact!

Many non-technical people still do not know the difference between a website and a web application. For them, anything which shows on their browser is a website.

But do you know that an e-commerce website that does business is actually a web app? Facebook is also a web app when viewed on your browser. So what categorizes as a website and as a web app? If you are interested to know what is the difference between a website and a webapp, here we have it for you. 

 

What is a website?

A website is a collection of web pages that contain text, images, and multimedia files. The website development is in HTML, CSS and some amount of JavaScript.

Static Website-

When the concept of the website was first introduced, it was just a static website- meaning, the user would be able to read the informative content without any interaction.

Dynamic Website-

Then came the dynamic websites, where information from the database was fetched, on request, to show to the user on the website.

Like, when your website has a blog section, it becomes a dynamic website because the blog is fetched from the database and displayed on the browser when the user asks for it. 

Even for an e-commerce site, when the user clicks on a product, its specifications and price is fetched from the database and displayed on the website.    

 

What is a web app?

The natural progression of the dynamic website was the web app. Dynamic websites are informative but provided for limited interaction.

The solution came in the form of web apps. A web app is different from a website in the sense that it provides interactivity. The user can read the content and manipulate it. The interaction is that the user clicks on something and gets a response. The response may be downloading an audio file, payment, online chat, resizing an image, and so on.

The web app is a client-server application that is stored in a remote server and runs on a web browser. Clients access this app from their browser without having to install it on their device.

Web apps are developed using web technologies like HTML, CSS, and JavaScript. They are more evolved than a website and almost reach the level of mobile apps in terms of functionality and user experience.  

Let us go back to the example of blogs on a dynamic website. The user can click on any blog link and that particular blog is fetched and displayed. The user can just read the blog but any changes are not allowed. So, it is minimal interaction.

Now, take this dynamic website a step further and include a chatbot. Is it not a full-fledged two-way interaction? The user can type in his queries through the chatbot. The chatbot will reply as needed. This chatbot is a web app component.

Let us recall the e-commerce website example. As long as it fetched product information from the database and displayed it on user request, it was a dynamic website.

But you need to sell it online to your users, right? So now, include a payment gateway so that users can purchase any product. Here, the transaction involves multiple to and fro interactions with the user, database, payment gateway server, and so on. So, the payment gateway can be defined as a web app component in the dynamic e-commerce website.

When such web app components are included and your website becomes more of an interaction site, it can be termed as a web app instead of a website.

Online banking, Facebook and Gmail are good examples of web apps. Here, these are interactive web apps. It exists because the interaction is what defines it.  

A static website is a thing of the past. Websites today have at least some web app components in them.

While websites have more information content and less interaction, web apps are designed solely for interaction purposes.   

A web app requires three things-

1. A web server to manage requests from the client.

2. An application server to perform the requested tasks

3. A database to store information (may not be required for simple tasks).

 

How does a web app work?

  1. The user triggers a request (dynamic page) to the web server through his browser (HTTP)

  2. The web server finds the page and forwards this request to the application server (app server)

  3. The app server performs the requested task by scanning page for instructions

  4. The app server may query the database or process the data.

  5. The database driver executes the query.

  6. The recordset is passed to the app server by the driver.

  7. The app server sends back the generated result to the web server by inserting data in the page.

  8. The web server displays the result of the requested information on the user’s browser.

 

Some popular examples of web apps:

Online form submission, shopping carts, video and photo editing, file scanning, email programs, file conversions, online calculators are all web apps.

Some popular examples of web apps are Facebook, Google Docs, Gmail.

 

What are the advantages of web apps?

1. Web apps run on compatible browsers on all the devices and operating systems

2. They need not be installed on the device thus saving space

3. Low maintenance cost when compared to mobile apps

4. Updates are quickly visible with just a refresh.

5. Users get the latest data access wherever they are located.

6. The data is more secure than mobile apps.

7. A web app is easily customizable and scalable.

8. It allows for easier sharing of data between different platforms and computer systems.

9. The in-built user-tracking system makes it easy to get an insight into viewer preferences.

10. Web apps can be cached so that even when the user is offline, some amount of static data is visible.

11. Since web apps need not be installed like mobile apps, users need to just log in and use it. Web apps have higher usage rates than mobile apps.

12. It helps users to access their professional work stored in the cloud from any location.   

 

Thus, a website and a web app differ in the 3 main areas-

1. Interaction- A website offers more information. A web app offers interaction.

2. Authentication-A website requires no authentication. A web app requires user login and password so that unauthorized access and leakage of sensitive data is prevented.

3. Integration- A web app is more suited to integration with other software.

 

Conclusion

Now that you know the difference between a website and a web app, make a website if you need it just to provide business information. For online businesses where payment gateway integration is required, web apps provide useful customer interaction. Get in touch with an expert website development company to know which is best suited to your business- a website or a web app.      

 

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Blog date 09-05-2020
Category : Human Resource

10 Top HRMS Software Benefits- Why Enterprises Need It?

Before we straight away start with the 10 top HRMS benefits, let us know why enterprises need to have it in the first place.

Are you tired of manually managing employee data? Managing employees in an organization is not an easy task. You are sure to agree on it.

The issue is everywhere. Let us not limit it to big organizations. Small organizations make do with manual employee data management. But as the company grows, so does the number of employees. Here, if employee management is not done efficiently there are chances that it will affect productivity and the business suffers.

 

What is human resource management software?

To ease the task of HR personnel, businesses need to invest in good Human Resource Management System software (HRMS software). This is nothing but organized management of payrolls, attendance, and other day-to-day activities all done through the system without the need for paperwork. In short, it is automated payroll software and the attendance management system all rolled into one. 

 

10 top HRMS software benefits:

1. An efficient HRMS software reduces the task of HR personnel.

2. It standardizes processes and reduces paperwork.  

3. It speeds up work by saving time, effort, and resources.

4. It gives an insight into employee productivity, employee management, project management, and efficiency of the workplace.

5. It makes employee management easy by automating hiring, payroll, leave, allocation of resources, timeline and training.

6. It makes the employees aware of the company structure, pay details, leave details, and hierarchy. 

7. Automating HR tasks reduces human error in entries and task management.

8. Though the initial investment is high for HRMS software, the company recovers the cost soon.

9. HRMS software ensures the protection of employee data.

10. It offers privacy to the management on matters where secrecy is needed like payroll management, performance appraisal, etc.

 

Must-have modules in HRMS Software:

A comprehensive HRMS software should incorporate all the below system into one package.

  1. Payroll management system
  2. Attendance management system
  3. Recruitment management
  4. Onboarding
  5. Leave management software 
  6. Performance appraisal
  7. Ticket management
  8. Appraisal management software
  9. Task management system
  10. Database management software

The other modules in this are rotational (shift) management, organizational hierarchy, and training and development module. 

 

Conclusion

We have enlisted the 10 top HRMS software benefits. If you are interested in efficient HRMS software for your enterprise, get in touch with us today. See the difference in having an organized HR management today!

 

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Blog date 08-05-2020
Category : Web Application

Progressive Web Apps- Features, Benefits and Limitations

Progressive Web app is not a complete mobile app but still encapsulates some important features of mobile apps. It can be said as an app that runs within the browser as a website. Just like a website, PWA is distributed through URLs. It is installed on the server and not stored in any individual mobile device.

When you visit the PWA the first time on your web browser, it will show a popup asking ‘Add to your Home Screen?’ If you click on the yes option, it simply bookmarks the website URL on your device (adds a shortcut) and shows the icon on your home screen. The progressive web app does not get installed on the device. If you want to revisit this app, you need to just click on the icon on the home screen.   

 

Features of PWA-

  • The PWA works within the user’s web browser
  • It is cheaper to develop a PWA when compared to a native app
  • Users need not install it from the App Store/ Google Play
  • PWA does not need a separate codebase.
  • It provides the same level of user experience as a native mobile app
  • Service workers in the background load cached content to the browser even when offline or network is poor 
  • It provides for a smooth navigation
  • PWAs can be easily added to the home screen
  • Push notifications can be sent even when the browser is closed
  • An HTTPS connection makes your PWA secure and protected.
  • A PWA is responsive and fits in any mobile device screen size.

 

Some fine examples of PWAs-

Since installing a mobile app requires space on the mobile, many users do not prefer to install it. How many new apps have you installed this month? The answer may be one or nothing at all. The number of mobile app downloads is increasing day-by-day. But the app download is mostly restricted to gaming apps and social media apps. Responsive websites have limited functionality. PWAs are better since they provide the feel of a mobile app but without occupying space in the device.

1. Twitter- 

This social media platform has around 400 million monthly active users. To make this platform accessible to users even in a slow network, Twitter designed the Twitter Lite PWA that instantly increased the user sessions. There was a 75% increase in the tweets sent and the bounce rates decreased by 20%.

2.. AliExpress- 

This Chinese e-commerce giant wanted to do something to the non-app users. The decision was not tough. They went in for a PWA. This increased the total conversions by a whopping 104%. The time spent per session increased by 74%.

3. Housing-

Housing.com is an online real estate platform that suffered due to slow loading pages mainly because their target audience had 2G network connections. With the introduction of their PWA their bounce rates reduced by over 40%. The average time-per-session increased by 10% across all browsers.

4. MakeMyTrip- 

This leading travel portal gets about 8 million monthly visitors to its site. To give a better user-experience it switched to a PWA. This increased its user session by 160% and reduced the page-load time by 38%.

5. OLX- 

This largest online classified ads directory in India connects local buyers and sellers. They wanted to work on the slow loading ads and pages. Their resultant PWA increased the re-engagement by 250%. The CTR on Ads increased by 140%.

 

Advantages of Progressive Web Apps

1. With a PWA, it need not be searched in an App Store. It can be searched by the search engines like the usual pages.

2. It does not require installation prior to usage like a mobile app.

3. It provides app cross-functionality. Switching between apps and information sharing becomes fast and intuitive.

4. PWA is faster to build and cheaper too than native apps

5. With a PWA, any updates are instantly loaded to the user browser when it is refreshed, unlike the mobile app.

6. Each customer has access to the same version of your PWA. 

 

Limitations of PWAs

1. Integration with the mobile device’s hardware capabilities like sensor package, audio recording and Bluetooth is not fully possible with PWAs.

2. A PWA is dependent on the user’s web browser. Also, the functionalities differ from one browser to another giving the PWA users a varied experience.

 

Languages used for PWA-

Knowledge of basic HTML, CSS, and JavaScript is required. Front end framework is React, Angular, Ionic, Vue.js

 

When to go in for a PWA?

A native app requires a huge amount of money. If you are a startup or your brand is not yet popular, it does not make sense to invest in a mobile app. You can get a progressive web app designed from a good web development company and save on resources and cost. Many of the popular brands have shifted from a mobile-app-only experience to a PWA and have seen an increase in user engagement. It is your turn now. 

 

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Blog date 08-05-2020
Category : Products

7 Applicable Benefits of Resource Management Software and Why You Need it?

Today’s business world is all about delivering projects/services on time. Managing projects with limited resources, time and money may seem like a pain if not properly managed. Here is where you need tools to manage projects through efficient resource management software. 

Why do you need resource management software?

A company’s success lies in balancing capacity and demand. Resource management software helps enterprises streamline resources and eliminate waste time.

7 Benefits Of Resource Management Software

1. Planning-

Project managers need to identify resource capability and capacity for project allocation and completion. Resource management software will help them identify and allocate the workforce as per the project requirement and time.  

2. Accountability-

A resource management software helps employees to record their work time for the projects correctly. This also helps enterprises to process the payroll data depending on the human costs accounted for.

3. Reduced Costs-

An automated resource management software helps in reducing administration costs and errors.

4. Better Team Management-

The project managers get to know where their projects are stuck and for what reason thus helping them to manage their team and coordinate the processes between the team members.

5. Increased Control-

With resource management software, the enterprise gains increased control over the sharing and allocation of the workforce on various projects. Enterprises get increased visibility and control over the processes.

6. Workforce Management Analysis-

The firms can assess the records and data from the resource management software to know where their workforce lacks skills thus helping in better hiring and time utilization.  

7. Streamline Processes-

With better resource management, enterprises gain to make profits by identifying the shortcomings, reducing the operational costs and work to increase their profit margins.  

Daddy's Code has developed a Resource Manager software that helps enterprises for better workforce and project management. Counted as the best of the tools to manage projects, our Resource Manager has unique features in it that help in perfect project scheduling thus increasing the profit margin.

Features of DC Resource Manager:

  1. Easy Interface: User-friendly Dashboard both for the admin and individual users.
  2. Smart Resource Scheduler: Individual project detail feed like start/end date, timeline, budget allocation, documentation, testing result, status, resources allocated, modules, etc.
  3. Individual-Resource Dashboard: Personal user dashboards for login and individual work tracking that lists projects based on module, task, timeline, task status, priority, action.
  4. Powerful Search and Sorting Filter: The resource management software contains filters to search based on the project, module, task, status, date or user. Thus one can search for details based on a particular project, user, module, date or status.
  5. Comprehensive Admin Dashboard: The admin dashboard will have access to project addition & modification, resource allotment and list out the hours taken to complete projects, their status so that action can be taken accordingly.

Conclusion

Tools to manage projects are a must for any organization. It is a boon to enterprises to help them gain profits in the long run. Now that you know the 7 benefits of resource management software and the features of our Resource Manager, why don’t you give it a try?

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Blog date 27-04-2020
Category : Digital Marketing

Video Marketing 2020- Everything You Need To Know

Content viewing has changed drastically in the past couple of years. People prefer to watch videos than reading content. Isn’t it?

Now, 80% of internet traffic is video. They are easy to understand and engaging too. Brands have taken the clue and the results are surprising. They are having success with video marketing.   

 

Video Marketing Statistics

  1. 87% of consumers prefer video content from brands
  2. 85-90% of the customers are likely to purchase a product that has video representation.
  3. Videos increase conversion rates by more than 80%
  4. 78% of marketers consider video to be an important marketing strategy.
  5. 40% of the businesses plan to start YouTube video marketing.
  6. 200-300% click-through rates are achieved when a business email has a video in it.
  7. Videos generate 1200% more shares than images and text combined on social media
  8. People prefer authentic video even if it of low-quality over an artificial high-quality video
  9. 68% Consumers prefer short videos, 15% articles, 4% infographics,
  10. 39% want explainer videos, 20% want entertaining ‘viral’ style videos, 12% want product demo videos, 10% want video blogs, 9% want interactive videos, 6% want software tutorials.

Credits: HubSpot, Optinmonster

 

What is video marketing?

Video marketing is a form of content marketing. Here, a video format is used for business promotion.

Businesses have reported sales profits through video marketing. It has also helped them to transform the entire business cycle.

 

Importance of Video Marketing 2020

The young generation prefers to watch content rather than read it. Marketing has moved from an image reproduction of a product to motion pictures. Video content marketing has become an effective way to communicate and convey the message to customers.   

 

Why is video marketing so effective?

The video conversion rates outperform any other form of content marketing. Why?

  1. Effortless Engagement-Video viewing is fast and easy.  
  2. Perfect Start- For startups, videos are the perfect way to raise awareness of products/services.     
  3. Effective- You can convince viewers more easily through videos.  
  4. Clear Understanding- Videos convey information without confusion.  
  5. Personal Connection- A video helps brands to instantly connect with the audience.  
  6. Stronger Reach- Videos through paid campaigns can attract lazy buyers.
  7. For Mobile Users- It is convenient to watch product videos on mobile rather than read about it.
  8. Higher Retention Rate- People remember videos better than what they read.
  9. Appeal- Videos appeal to all age groups.  
  10. Versatile Content- You can make videos on any content or topic.

 

What are the advantages of Video Marketing?

People spend most of their day watching videos on their mobile. As a business, you win customers easily through video marketing.

The benefits of video marketing are-

  1. Higher Shares- Videos are instantly shared on social media. Good videos go viral in no time.
  2. Calls-to-Action- Videos compel the viewers to take action like making a purchase or seek more information about it.
  3. Rank Better than Competitors- Sharing more video content means that you have a better chance in sales than your rivals.
  4. SEO Boosting- Websites with videos boost SEO and help in higher SERP rank.
  5. Better Analysis- Analysis of your video reach and engagement helps to know your target audience and their preferences better.

 

How to do video marketing?

Any video marketing strategy has research, analysis and improvement with the cycle repeating itself.

1. Plan-

Decide on the purpose of your video. What would your customers like to see and what action would you want them to take? Get some references online and see what your competitors have uploaded. Prepare a set of points like-

  1. Purpose of the video
  2. Target audience & its interests
  3. Length, topic, type & budget of the video
  4. Social Media accounts on which the videos will be uploaded & the time

Your video marketing strategy should revolve around your target audience preferences.

2. Decide-

The form of video content should be entertaining, informative, educational, inspiring, or a combination of these. The preferences of your target audience and your business type will help you to decide the video format.

3. Create-

Plan it right so that video creation does not consume much time. Your videos may not be up to the mark initially. It will get better with time. If you have the budget, go in for a good video marketing agency. They will create professional-level videos for you. Otherwise, there are free tools available online.

Make videos based on the social media platform.

LinkedIn- professional

Instagram- appealing

Facebook & YouTube- engaging

TikTok- short & funny

Twitter- up to the point  

Keep the videos short and simple. 

4. Upload-

Uploading a video is easy. But SEO is an important aspect. The title, description, tags and upload timings are necessary for each social media platform. If you are on Twitter, TikTok or Instagram, hashtags are important.

Optimization plays an important role for maximum video reach. Create an impressive thumbnail and an impactful headline.

5. Share-

Be proactive and share the video on all platforms. Share it among your friends and other online communities. Create backlinks of videos from guest blogs and comments on other websites. This will increase the views of the video. 

6. Collaborate-

Other than sharing, there are methods to get increased views for your video.

Influencers- Team with social media influencers based on the target audience and budget. You will see an increase in video views.

Paid promotion- Promote your video on strategic social media platforms through paid ads. Take the help of an experienced digital marketing professional for better ROI.

Third-parties- Collaborate with third-parties to display your videos in any event or conference. Cross-promote with other same-niche vendors so that it is a win-win strategy for both.

7. Retarget-

Use videos to target customers who have already shown interest in your products. Many companies have shown increased conversion rates of over 80% through retargeting.

8. Track-

Analysis is important to see the result of your video marketing strategy. Pay attention to viewer feedback for improvisation. Your track metrics will consist of-

1. Engagement Rate

2. Play Rate

3. View Count

4. Feedback in the form of comments

5. Social Sharing

 

Types of video marketing for businesses:

1. Explainer video- It is about the products/services you offer. It explains to the client what value addition your business provides.

2. Live videos- Quite popular on social media, a live video requires no budget. It helps customers to be in direct contact with your brand through new launches and updates. 

3. Commercial (Ad) Videos- It is for the pure promotion of your brand that may feature a new launch, updates or the products/services. 

4. Demo Videos- It is a step-by-step instruction & information video on features, uses and how-to-use the product.

5. Company Videos- It is about the infrastructure, employees, founders, special activities, celebrations, events, recorded discussions & interviews, and the journey of the company for a personal connection with the audience. 

6. Customer Videos- The customer videos can include reviews, testimonials, and unboxing of products.

 

Video Marketing Tips 2020

  1. Never upload a poor quality video. It will impact brand value. Hire the video marketing services of a good company for professional-quality videos.
  2. Make short crisp videos that do not run for more than 1-2 minutes to have higher engagement rates.
  3. Videos that are informative and entertaining connect emotionally with the viewers.
  4. Use minimal text content in your video with simple and easy language.  
  5. Include a CTA at the end of the video to force the viewer to act like make a purchase or call.
  6. Insert a video on your website or the blog section for increased visibility.
  7. Repurpose the blog on your website to a video form to gain more followers.
  8. Insert video in your emails to increase click-through rates. (Tip: Use ‘video’ in the subject line of your email)
  9. An impactful thumbnail for your video will help people notice it when browsing through the list on social media platforms.
  10. The headline for your video has to be impactful and address the viewer’s problem.
  11. Go LIVE on social media platforms like Instagram or Facebook for increased engagement.   

 

What are the popular free Video Hosting Platforms?

Many of the video hosting platforms provide live streaming services.

YouTube- Take advantage of paid promotions on YouTube, the most popular free video hosting platform in the world. Get it done from an agency that provides efficient YouTube marketing services.

Vimeo- This second largest video hosting platform hosts some of the best professional business videos. Select its premium plan to get better service.

Daily Motion- A great option for businesses that are into news, sports, music, entertainment, and fashion.

Twitch- A great live streaming platform. Businesses can host live events and new product launches.   

Wistia- A perfect video hosting platform for businesses. It helps to generate email leads or add links to websites.   

Facebook- This social media platform allows video uploading as well as live streaming free to all its users.

Instagram- Instagram, the popular social media platform has ventured from images to videos using the IGTV service.

Twitter- Even though hashtags rule Twitter, video uploading and live streaming features are also available here.

TikTok- Famous for its short-format video, TikTok is rising in popularity even though the user demographics differ.

Snapchat- Snapchat allows brands to use short-form video content that becomes inaccessible after 24 hours.

LinkedIn- Though LinkedIn supports video uploading, its LinkedIn Live video streaming is a recently introduced feature that is catching up. 

Quora- Though Quora allows video uploads, people prefer to write answers.

Pinterest- Pinterest permits only business accounts to upload videos.

 

Conclusion

Video marketing has outperformed all other forms of content marketing. It is high time that brands focus on developing video marketing strategies to get the right leads and conversions. 

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