Our Blogs

Blog date 14-09-2020
Category : Digital Marketing

12 Awesome Ideas To Use YouTube For Business Marketing

When people think of a popular online video site, YouTube is the first name that runs on their minds. Why not? YouTube today is a must for businesses who want to promote their products and services. There are ways and means to use YouTube for business marketing. 

YouTube started in the year April 2005. Its first video was that of its co-founder Jawed Karim titled ‘Me at the Zoo’. Its first video to get 1 million views was a Nike advertisement. It was a clip of soccer player Ronaldinho receiving his Golden Boots.

Today, the total number of YouTube monthly active users stands at 2 billion. Every day people watch over a billion hours of videos. YouTube has changed the video viewing history forever.

Well, undoubtedly, it is the second-largest search engine in the world. It is the most visited website with reference to organic traffic both in the US and the world.

YouTube has to be one of the prime promotional mediums of your brand for advertising. The benefits of using YouTube for business are many. It offers so many advantages to communicate with new and existing customers.

Small businesses usually use Facebook, Twitter, and Instagram to boost their branding. But with visual content appealing to the younger generation, YouTube has become a more influential platform than ever.

Creating and posting videos is a great way to boost your brand visibility on YouTube. But, how do you generate leads on YouTube?

Here, we have listed 12 tips to use YouTube for business marketing-

 

1. Create an effective YouTube business channel

Create your own business channel on YouTube. Keep your YouTube business account different from your personal account.

Fill in the profile and channel description in the best way. Describe in brief about your brand.

Upload the profile picture and channel art that best describes your brand. You can use the Canva tool to create channel art.

Add your website link and other social media network links here.

 

2. Channel trailer

Create an impressive short & crisp video of what your business provides or an introductory video.

Cover all the important aspects like USP, products/services and complete it with the contact details. Upload this to YouTube.

Make this video as the channel trailer for all the new and unsubscribed visitors to your channel.

 

3. Create small videos of your products 

Now, it is time to start with your official brand promotion.

Create short videos of your brand services or products.

There are many tools available on the internet to edit and create videos. You can use the free or the paid versions.

The result is better if you get it done from a professional video editing company. The video will attract an audience because of its quality.

 

4. Search Engine Optimization

SEO while uploading video helps you to reach the right audience. 

YouTube SEO involves filling the right description, title, and tags. Do not skip this step at any cost or do not keep it incomplete. 

Select a suitable title keeping the most searched keyword in mind. Write a description with the most relevant keywords in it.

The most searched keywords can be got from the YouTube search filter itself.

Your video will appear in the Google Search Engine Page Rankings if it is properly optimized.

You increase the authority of your website when you use YouTube for your business marketing strategy. Get the services of a good SEO company to help you get increased video reach on YouTube. 

     

5. Upload videos that resonate with your brand

Create videos that will have value to the customers.

Some ideas of videos are- 

  1. Short tutorials about how to use your product.

  2. Advantage of your services.

  3. Testimonial videos

  4. Videos on trending topics if they resonate with your brand

  5. Product unboxing videos by customers

  6. Product review videos by customers 

Research what kind of videos are uploaded by your competitors. Try formatting the video as per the latest trends.  

 

6. Live stream          

Reaching audiences got better with the live streaming feature of YouTube.

Before you can live stream any event, you have to get your account verified. If you are enabling live streaming for the first time, it may take up to 24 hours.

There are various benefits of live streaming. You can live stream a product launch, a news conference, product or service promotion, live announcement, online tutorials, live chats or question & answer sessions.

Social connections and interactions during the live event are valuable.

Spread the word about your live stream process well in advance so that you get a considerable audience when it starts.

Promote the live-streamed video archive for those who aren’t able to tune in live. 

 

7. Engage with your followers

At the end of every video, request the viewers to like and share it. Encourage them to add comments. 

Many of the YouTubers make this special request usually just after the introduction before starting the topic and also at the last of the video.

This request gets in many followers to your channel. By doing this, your followers get a notification whenever you upload new videos.

Asking people to comment and react is a good way of getting increased engagement. In addition, you get suggestions and ideas for the next content.

The more the number of shares, comments and likes, the higher chances you have of your video going viral or showing on the ‘suggested videos’ on YouTube.

 

8. Share the videos on other social media platforms

Share the video links on all your social media platforms as soon as you upload it. 

The YouTube algorithm sees how fast a video gets views, backlinks and shares. A faster engagement rate means that you have created a valuable content and the audiences are liking it. The algorithm thus automatically places your video in the front page of YouTube. 

 

9. Call-to-Action

What is your aim of creating videos?

If it is to get more views, include several call-to-actions (CTAs) in your video.

You can do it in two ways. One is by adding cards and the other is end screens.

You can add poll cards, link cards, channel cards, donation cards or video cards to your video.

End screen is used at the end of the video to point viewers to other videos or channels. It is also used to call viewers to subscribe to your channel. Another important use is to promote your website.

 

10. Paid Promotions for Brand Advertising

You can promote your product on YouTube using TrueView video ads.

There are quite a few formats for advertising on YouTube. Your video campaign may be TrueView In-Stream (video discovery ads and in-stream ads), Preroll or the Bumper type. 

These are the Pay-Per-Click (PPC) ads. You can set up the amount you are willing to pay for each click also called the maximum CPV (cost per view).

Target your ads by selecting the right demographics, interests and keywords. Have 2 or more campaigns with different approaches to get more effective results.

Analyze the campaign by looking into the ad insights and tweak it to get better performing ads. 

Paid promotion works best for gaining initial traction and increasing the follower count.  It is worth each penny when you hire the services of a good digital marketing agency that will help you in paid promotions. Once you get adequate followers, keep uploading good content videos to retain them and to keep adding new followers. 

 

11. Influencer marketing for YouTube

Influencer marketing is on every social media platform and YouTube is not far behind. Influencers help in extending the reach of your videos and to get you more followers.

Identify influencers whose area of expertise resonates with your product. Suggest a few concepts to include your brand in their video. 

Do not make the video too promotional. Instead, let the influencer focus on how the product makes their life better.

There are different ways to run the influencer marketing campaign.

  1. One is to collaborate with a YouTube star or celebrity and ask them to recommend your product.
  2. In the ‘unboxing video’, a person will unpack your newly launched product and talk about its features and uses.
  3. One more method is to post a tutorial or demonstration video of your product by a YouTuber.
  4. You can also make a creative campaign featuring a celebrity. Integrate your product into it.
  5. Vlogging is an interesting concept today. Here, a person discusses on camera something that interests them. You can get the famous vloggers on YouTube to talk about your product.     

 

12. Making good use of Analytics

The Analytics section is the life of every YouTuber. This section gives you the required insights that will help you track the video performance and decide what works and what does not. Insights/Analytics is a powerful tool to get your advertising fundamentals right.

You even get the real-time report about the number of views, the average view duration, demographics to the devices and traffic locations. Study this to better your marketing strategy.

If you have paid promotion campaigns, then check out the dashboard and tweak your advertising campaign to get better results based on the analytics provided.  

 

Conclusion

Marketing is not just the focus on your product and its features. It is promoting the brand through the eyes of the users.

The social media platforms have evolved as powerful mediums to raise brand awareness. If harnessed in the right way, YouTube can help you to reach a global audience.

Focus on all the important aspects we have covered here on how to use YouTube to market your business. Improvise each time and keep yourself updated.

For consistent planning and results, contact a good social media agency that will help you in YouTube promotions. 

 

Read More →
Blog date 26-08-2020
Category : Mobile Application

Facebook Gaming? Are You In?

The Covid-19 pandemic has made people look for recreation within their homes and what better way than to play online games?

YouTube and Twitch dominate in online game streaming and are the most-watched platforms. Facebook had planned to venture into this game streaming segment a long time back, from 2014, to be precise. Facebook Gaming is its intended answer to its competitors.

 

What is Facebook Gaming?

The Facebook Gaming platform helps game content creators or streamers to live stream games or upload prerecorded gaming videos.  

Facebook Gaming feature was launched in 2018. Known as FB.gg, this hub helped Facebook live streamers to start a live stream or find one.

Though the start was slow, the Covid-19 pandemic has helped this social media platform to gain followers in the gaming section. Another factor was the launch of Facebook Gaming on Android mobiles in April 2020 that helped them drive users to the platform from the mobile. Facebook finally managed to launch it on the Apple store, this August.

Facebook Gaming is easily accessible through an access tab on the main homepage of your Facebook mobile app. Facebook has also launched a dedicated mobile app ‘Facebook Gaming: Watch, Play, and Connect’ to make it more easily accessible to gamers.

 

Statistics For Facebook Gaming:

  1. Facebook Gaming had an 8.5% market share in 2019 that jumped to 11% in 2020 (calculated on hours watched). As per a survey, the market share may increase to 14% by the year-end if this situation continues.
  2. The number of hours streamed on Facebook increased by 200% over this year.
  3. The number of hours watched on Facebook Gaming has increased over 300% year-by-year, until now. Even though the stats show profits for Facebook Gaming, it is considerably lagging when it compares to Google’s YouTube or Amazon’s Twitch.
  4. As per a survey, Twitch is the leader with a 68% market share and 5066.5 M hours watched in the second quarter of 2020. YouTube comes second with a market share of 20% and 1505 M hours watched while Facebook Gaming has a share of 11% with a cumulative 823 M hours watched.

Microsoft’s Mixer has collaborated with Facebook Gaming with Mixer giving its users an option to redirect to the Facebook platform. Some users may be hesitant to make the move since many of the Mixer users have originally come from the Twitch platform. There might be chances that they prefer to return back to Twitch instead of opting for a redirect to Facebook Gaming.

Facebook’s CEO Mark Zuckerberg has intentions of building a strong creator community first to increase engagement and then gradually start the monetization process. This will help them to latch on to the existing users rather than try occasional users.

One definite way of monetization would be advertising, the other being subscription fees. This will be shared by the platform and the content creators.  

 

How does Facebook Gaming work?

  1. The home page consists of curated live streams and suggested streamers. Gamers can browse available games or streamers.
  2. It also has a suggested section that helps gamers to find live streams.
  3. Tournament section helps gamers to create and organize games on specific dates.
  4. Users can also search for games based on categories and play games with friends.
  5. For gamers wanting to live stream, they have to sign up and join the Facebook Gaming Creators Community to create a gaming video creator page.
  6. But if gamers have to monetize their gameplay streams, they have to meet certain eligibility criteria like having at least 100 followers on their page, streaming continuous content for at least 4 hours in a 14 day period and so on.    

 

Conclusion

The gaming industry is growing by leaps and bounds and it is sunshine time for gaming content creators to make profits. If you have a great gaming idea in mind, do not hesitate to speak to us. We are the best creative mobile game development agency and we will help you to put your ideas into action.

 

Read More →
Blog date 29-07-2020
Category : Digital Marketing

How To Get Followers On Instagram Free & Fast ?

Without a doubt, Instagram is a great tool to increase your brand reach. This creative visual app helps you to put across your products and services to people across the globe in a creative way to gain followers. In this blog, we will tell you how to get fast and free followers on Instagram. 

Instagram has steadily grown since its inception and is used by millions all over.

Instagram Statistics:

1. Instagram is a great social media platform and has over 1 billion monthly active users.

2. There are 500 million daily active users on Instagram Stories.

3. The USA has the most number of Instagram users worldwide at 130 million and India ranks second with 100 million Instagram users. 

4. 34% of the global Instagram users are aged between 25-34 years. The age group of 18-24 comes a close second at 30%. 

5. More than 200 million Instagram users visit at least one business profile daily. 

6. 60% of people discover new products through Instagram.

Instagram also has the option of creating a separate business account. This is to increase your branding. Optimize your Instagram business account to get more followers. If you are worried about how to get more free followers on Instagram, read these below points carefully. 

25 top tips on how to get more followers on Instagram fast:

Before we start with the tips, remember, if you are on Instagram just to get more followers and be a famous influencer, this is not going to work. Be on Instagram to provide value-content to the users. Are you different from the rest? Is there any unique USP that will help the users? 

But we are not here to demotivate you. Try and test being on Instagram. Sometimes, you start getting traction after 2-3 months of inaction. Let us help you to make a good start and the rest depends on how creative you are and how different you present your product to the users. 

 

1. Profile Optimization

The basic to any social media account getting more followers is the profile optimization. On the Instagram bio, add your website link, contact number and description. For local advertising, be sure to add the location address. Research the brand-related keywords and include 1-2 most important when writing the bio description. 

Adding emojis also attracts new followers. Keep the bio simple and attractive. Let it be your unique identity. Do not copy your competitors.  

 

2. Eye-catching posts

Instagram is all about visually appealing value-providing posts. It is the quality of posts that helps you retain your followers. So, analyze and study before you start creating posts. 

Edit the photo for color coordination and filter before uploading it on Instagram. Remember, no hazy or dull photos or the ones that are not of good quality. 

If you are searching for some good-quality images from the internet, we suggest you to look into these sites-

pexels

unsplash

pixabay

pngtree

freepik

Don’t overcrowd your image with texts. You can always write about what you want in the description or comment section.

 

3. Creativity counts

The people on Instagram love unique and creative posts. Add in the best snaps to pitch your products. Videos and GIF images also add to your creative posts. 

Remember, your posts help you in increasing follower reach. You may seek external third-party tools or resources to get initial traction. But there is no way out other than to be creative if you are to retain your followers. 

 

4. Hire a good graphic designer

If you are not good at photography, hire a professional for it. We are telling you, it will be worth the cost. 

Pay for a series of photoshoots for your product or services. Hire professional graphic designers to create banners and graphics that bring out the USP of your products.

 

5. Follow a Theme

If you want increased followers, try uploading posts with a theme. Many popular themes attract people to your Instagram profile and makes them follow you. 

Tile theme- Alternate between photos and quotes or alternate between photos and your work

how to get more followers on Instagram?

Border theme- You can select black, white or any colored border or even frames for all the posts.

Row theme- Here, each row tells a different story. It can be a row of photos and another row of quotes or another row of heading and so on. 

Filter theme- Use the same filter for all the photos

Dark theme- The photos are either dark or the background is dark

Mono theme- Here, you show the same object but in different creative ways. You can also focus on a single-colored post every time.  

Background theme- You can keep a similar background for all the photos. It can be white or some light-colored background.

Puzzle theme- A group of photos come together to form a big picture.

how to get more followers on Instagram?

These are just some of the theme ideas put out here. The fact is, Instagram gives you scope to be creative and this is what attracts audiences. 

 

6. Free Instagram tools

Instagram offers free tools like Layout and Boomerang to give more effect to your photos and videos. Likewise, there are many special filters provided on Stories. 

These tools help you to generate audience engagement. Also, this adds creativity and is preferred than the routine simple posts.

 

7. # hashtags and @ tags

Hashtags and tags are important advertising tools on Instagram. The maximum limit of hashtags is 30 on Instagram. You can use all the 30 or limit yourself to using appropriate 10-15 hashtags.

While selecting hashtags, Instagram itself gives you recommendations about the most used hashtags. Click on the suggested hashtags to see how it is used.

Always prepare a list of hashtags before you post. Do not do it at the last minute or at the time of posting. Devote at least half an hour to search for the best hashtags. 

Some of the popular Instagram hashtag generators for your posts are:

all-hashtag

keywordtool

ritetag

ingramer

Seekmetrics

Remember, a well-thought-out strategy of hashtags means that you have better chances of increased reach. 

 

8. Do not ignore descriptions

You might have all the focus on the image, but descriptions cannot be ignored. If photos get you followers, a good description engages them and makes them your loyal followers. Here are some tips while writing descriptions-

  1. Be careful of spelling and grammar
  2. Use emojis only where it makes sense
  3. Write detailed descriptions
  4. Encourage people to comment 
  5. Tag people related to the topic
  6. Always end with a CTA like comment or tag.

For some categories of services or products, only an image will not help the viewers. Here, a detailed description will help viewers better. 

 

9. Comments and Tags

Comments and tags work both ways, in your post and on other posts.

Write catchy captions on images and descriptions that will compel the audience to comment on your posts. Tag people who might be interested in your posts. They will like or comment on the post thus increasing engagement.  

Likewise, if you comment on other posts, they will follow you back and comment when you post something on your profile.

  

10. Instagram Stories

Instagram Stories connect your followers to the brand better than the posts. Though late, many popular brands have understood its importance now. Instagram Stories appear as circles at the top before the post feed. 

The Instagram Stories stickers include questions, location, time, polls, competitions, mood meter, texts and many more. The Stories sticker list is growing day-by-day. So, use it fully to engage your audience. 

It also allows you the Boomerang, Superzoom, Rewind, Type and Hands-Free feature. This is to add some fun to your Instagram marketing.

 

11. Instagram Live

Live streaming helps you to connect with your audiences better.

Just like other Live feeds, Instagram also has live streaming that allows you to interact with your audience in real-time. You can use the live feed to keep the viewers updated through live product launches, unboxing, important announcements and so on. The Instagram live stories are posted for 24 hours just like the story.  

You can hire influencers to help you with Instagram Live. Make enough noise about your live telecast beforehand because it will help you get more audience. Also, the more the comments or queries during the live streaming, the better your chances of connecting with the customers. 

 

12. Instagram IGTV

how to get more followers on Instagram?

Videos can act as a great engagement tool many-a-times and are more effective than photos. 

Instagram TV (IGTV) is another feature that allows users to post longer videos on Instagram. This tool shows up when you want to upload videos on your feed. IGTV is also available as a stand-alone app on the store and helps to watch videos on portrait mode or the long vertical videos.  

Create a video of your profile, products, its benefits, its uses and everything. Do not forget to include your contact address and number. In the end, include a CTA (Call To Action) linking back to a landing page- either the product page or your website homepage. Always get your business and promotional videos done by the finest graphic design agency so that the result is a high-quality professional video that fetches likes and followers.   

All the IGTV videos appear on your post feed. Your followers can also watch all your IGTV video uploads by clicking on the IGTV icon that appears between the grid icon and tagged icon on your profile. 

 

13. Instagram Reels

With the popularity of Tik Tok soaring high, Facebook has already devised a similar video creation tool called Reels on Instagram. Users can upload 15 seconds videos and it has options like speed, special effects and audio similar to Tik Tok. Reels is another feature of Instagram and right now, it is not available as a stand-alone app. 

 

14. Instagram Highlights

Posts on Instagram Stories remain for just 24 hours. If you want to archive your stories and make it visible on your profile for your followers even after 24 hours, it is possible with the Highlights. When posting on Instagram Stories, it gives you an option to add it to Highlights. You can create as many Highlight topics as you want and each topic can contain 100 photos or videos. Instagram Highlights can be utilized to showcase categories of products that you sell or provide a library for new visitors to view shared content. 

In short, Highlights help you to connect, engage and increase your followers on Instagram. 

 

15. Instagram Repost

Reposting snaps by your followers who have tagged your brand is a very good technique to improve your credibility and trust among your followers on Instagram. 

The people out there connect to your services and products through other customer reviews. This, in turn, increases their brand affinity and is a profit for you in the long run.

 

16. Instagram Shopping

The Instagram Shopping feature helps businesses list their products with the price. There is a CTA button ‘View on Website’ to help you take interested viewers to that product page on your website.

how to get more followers on Instagram?

The products on the Shopping list can be tagged on individual posts as shown in the image above. It appears as white spots first and then displays the product name and price later on the post with a clickable link of ‘View Products’ on the left bottom of the post.

 

17. Instagram Threads

Instagram Threads is a standalone messaging app. You can share photos, videos and messages to your close friends. This Instagram Threads is only for the Close Friends list that you have created on Instagram. Using this tool, you can share it with everyone on the list, a sub-list or a person on the close friends’ list. This feature or app can be used to target your select list of followers or influencers. You can also use it to target people based on gender, age, preferences or location.   

 

18. Post  Contests And Offers

Contests and offers through collaboration form an integral part of brand promotion.

The best instance of collaboration is to run a contest and tell the participants to like the collaborator’s page. Also, the condition would be to ask them to tag 3-5 of their friends. Your contest collaborator can run a contest in the same way. By this, their followers will start following your brand too. Thus, you mutually gain each other’s followers. This increases your brand reach on Instagram.

Similarly, posts on offers attract more followers. Use the right hashtag while promoting offers. You will see increased traction on your profile.  


19. Link in Bio

Since Instagram does not allow to add a link in the description, brands use the famous words ‘Link in the bio’ when advertising on Instagram. The link remains there on the bio until another post that requires a different link. 

When you have a paid campaign or a simple post for a product launch, make that product page as your landing page. Change the link in the bio to that product page and not to the home page. 

 

20. Ads on Instagram

Paid promotions can be direct through Instagram or indirectly through influencer marketing. 

The direct paid promotions on Instagram is through photo ads, video ads, carousel ads or stories ads.

In fact, brands now actively use paid promotions to reach a wider audience. Also, paid ad helps at faster brand targeting.  

You can target location, demographics, interests, behaviors, custom audiences, lookalike audiences or even choose automated targeting through Instagram paid promotions.

Instagram ads are costlier than Twitter or Facebook. But Instagram gives you more leads depending on your target audience.

Users can now turn their existing popular post into an ad using the ‘Promote’ button.

Brands can also use retargeting campaigns to reach audiences. It turns out to be more cheap and effective than the regular new campaigns. 

If you are confused about running ads on Instagram, you can hire the services of a social media marketing agency to help you.

 

21. Schedule posts

You get increased followers on Instagram if you post consistently. The best tactic would be to schedule your posts for the week so that you get content clarity and a proper plan to post. 

Here is the list of tools that will help you to schedule your posts on Instagram-

Facebook creator studio

Social report

Sprout social

combin 

hootsuite

buffer

Later

There are other good Instagram post schedulers like tailwind, jarvee, sendible, and sked social. The plus point of post scheduling is that you can focus on the increase in post reach instead of thinking about what to post everyday.  

 

22. Instagram Insights analysis

Instagram post Insights help you to measure the post reach. For business accounts, the bar chart image just below the Archive in your account profile page is the Insights button. The Insights page will have details based on content, activity and audience.

Content- This gives a general overview of the posts & stories for the week. It tells about the view count for each post and story.

Activity- This tells the Discovery, Reach, Impressions, Interactions and Profile Visits for the current week and compares it with the previous week’s results. 

Audience- This section tells about our profile growth, top locations of visitors (cities & countries), gender, age group and the days and hours when our profile is visited the most.  

Instagram, naturally, provides insights on your paid promotions. Analyze which post performed well. Observe the days and timings when the posts attract maximum attention. A careful analysis of the insights will help you in your post creation and uploading. An SEO expert will also guide you with the insights and analysis to get a better brand reach.    

 

23. Posts & Stories frequency

A great way to keep gaining followers is to be consistent in posts. There is no golden rule or a ‘one size fits all’ when it comes to the number of posts or stories per day. Because, if your posts have no value-driven content, your followers are not going to like it even if you keep posting 4-5 per day. 

Some of the categories may have value-content and create 4-5 posts in a day. Some categories may not get content to create even a single post in a day. So, we would advise that 2-3 posts in a week will also do provided they offer value to your followers. You can try to post Stories on other days.   

 

24. Time allotment & sharing

Being consistent and active on Instagram helps you to get fast and free followers on Instagram. Follow other related-profiles. Comment on their posts. Allot at least 20-30 minutes of a day to this task. This will help you to build a strong Instagram profile.

Interaction on various social media is the best way to grow on Instagram. As soon as you post on Instagram, share its link on other social media accounts or share it with your friends and groups. Remember, the higher the engagement within the first hour of posting, the higher the chances of your post getting more impressions. So try to gather as many comments and likes in the first few hours of posting. 

 

25. Hire digital marketing services

A good digital marketing agency will help you refine your profile and make it look neat and clean. 

They have tried and tested techniques to gain real followers for your profile on Instagram. You can hire their social media marketing services so that you can remain tension-free of what to post and when to post on Instagram. A good digital marketing service provider will bring the much-needed traction and consistency on your Instagram profile which you may not be able to achieve.

 

Conclusion                                                         

We have listed all the 25 super important tips to gain followers on Instagram free and fast. If you follow these tips consistently, you will start getting results in a few months.  

If you are still having difficulty in increasing the follower count on Instagram, we can help you.

 

 

Read More →
Blog date 29-05-2020
Category : Mobile Application

Native Mobile App or a Hybrid Mobile App?

The biggest and unresolved question when it comes to developing a mobile app is-

Do we go for a native app or a hybrid mobile app?

Which one is better?

Native apps are those which are written for specific platforms like Android or iOS. A native app written for Android will not run on iOS mobile.

A hybrid mobile app has elements from web applications and is developed for a specific platform. It is a web app wrapped in a native container that loads the information on the page as the user navigates through it. 

Native mobile app or a hybrid mobile app?

Let us discuss some points that will help you to decide if you have to go with a native mobile app or a hybrid mobile app-

1. User-experience including performance speed

If your mobile app is for your business, then a hybrid app or Android app will suffice.

But, if you are planning on a gaming mobile app that requires speed and intense animation, go with an Android mobile app or iOS mobile app as per your audience location. High-graphics oriented apps are best when designed for specific platforms like Android or iOS.

This may sound clichéd, but we all know that user experience can make or break the success of your mobile app. It makes no sense to design a hybrid mobile app just for the heck of it and then go about fixing your app because your users complain of a bad user interface or performance-related issues.      

2. Time, resources and cost

One more aspect is the time factor. If you are ready to wait longer, go for a native app.

But, if you want your mobile app ASAP, a hybrid mobile app is the answer. With it, you have to maintain one code base and release it across multiple platforms. You will save on resources and thus the overall cost. 

3. Use factor

Another aspect that you can consider is designing a hybrid mobile app first and releasing it in the market to see how much it succeeds. This is also called the MVP (Minimum Viable Product) development technique. Based on your MVP, you get initial feedback from users and you can improvise on it.

A full feature-loaded native mobile app can be developed later if you feel that your app is getting adequate response from users and it has the potential to succeed in the market.

Even though the initial investment is high for a native mobile app, you stand to gain superior user-experience and functionality. 

Conclusion

The mobile app development agencies should make their clients aware of the benefits and limitations of both the hybrid app as well as the native app.

An Android mobile app or an iOS mobile app should be recommended when strategies and the need for the app are strong and clear and the clients are willing to pay for it.

An Android mobile app or an iOS mobile app is functionally superior to a hybrid one. Ultimately, it is up to you to decide based on the need for a mobile app. For which one would you go and why?

 

 

Read More →
Blog date 13-05-2020
Category : Web Application

4 Important Stages in the Design of a Product

You might have heard of the terms sketch, prototype, wireframe, mockup when designing a product/website. All are not the same. These are the 4 different stages of the product design flow in the order-

Sketch -> Wireframe -> Mockup -> Prototype

4 Important Stages In The Product/Website Design:

Let us see the individual processes in the design/development of a product/website.

 

1. Sketch

The first step in the product design is the sketch. It is nothing but a freehand drawing where the ideas in the mind get accumulated on paper or a visual board. It is basically the skeleton or a rough start to the product design. It is just enough to get a basic idea or knowledge about your product and the way the designing process has to continue.

Tools Used- Adobe Photoshop, Adobe Illustrator, Corel Draw

 

2. Wireframe

A wireframe is something higher than the sketch. It is a low-fidelity way that deals with structures and layouts. Here the design is conceptualized and all the ideas are incorporated into it. This forms the foundation for the product/website.

Tools Used- Adobe Photoshop, Adobe XD, Wireframe.cc, Invision Studio, Figma, Avocode,

 

3. Mockup

This high-fidelity mockup design looks almost like a finished product/website. But it is just the static representation and does not allow for any interactions or clicks. The mockup helps the graphic designer to show their clients the product in a realistic environment.   

Tools Used- Adobe Illustrator, Adobe Photoshop, Adobe XD, Invision Studio, Figma, Avocode

 

4. Prototype

This is akin to the finished product or can be alternately called the beta version of the product/website. Here processes are simulated and interactions are possible. But dummy content is placed and tested to get feedback. This high-fidelity prototype helps to minimize errors so that the product can go into development and get completed without any glitches in the design architecture.

Tools Used- Adobe XD, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Figma, Avocode, Invision Studio

 

Conclusion

These were the 4 important stages in the design of a product. Each step takes you a step closer to the final product/website design. There is no rigid rule to follow in web designing. It depends on the customer’s requirements and time. But if you want your final product to be successful, it is best that you get it done from graphic design & web design experts

 

Read More →
Blog date 12-05-2020
Category : Web Application

10 Low-Budget Ecommerce Marketing Strategies for Startups and Businesses

Bootstrapped? Well, isn’t it the story of many startups and e-commerce businesses?

Still, you can have the best marketing strategy and no, it does not require a lot of money.  

We will tell you some good effective low-budget e-commerce marketing strategies for startups and businesses that will bring visibility and traffic to your site.  

 

1. Referrals & Reviews-

Word-of-mouth referral is an effective time-tested marketing strategy. Reward such customers with offers and discounts and it will not take time for the good word to spread. Testimonials and reviews on Google and social media accounts are by far the most trusted zero-budget marketing tools.

 

2. SEO-

Optimize your content, website, social media profiles so that you can attract heavy traffic to your website. Work on your backlinks and keep posting fresh quality content on your website. It helps when you are consistent in your efforts. SEO rewards are long-term given you do not stop working on it.

 

3. Social Media Marketing-

Make use of the various available tutorials and informative videos to keep your social media profiles rich in content. Optimize your profiles and make use of the freely available features on the accounts to establish your brand presence. It is easy when you continuously work on it.

 

4. Email Marketing-

Though some might consider emails as ineffective, the statistics show otherwise. Prepare a curated list of potential customers, prepare effective email content, and shoot it off to see the results. Your emails should persuade the receiver to go through it but it should not be invasive.  

 

5. Content Marketing-

Content creation includes blog writing, infographics, podcasts, and videos. Creativity is the key when you upload content on your social media profiles. Keep posting regularly, entertain the audience, increase inbound traffic and thus improve your brand reputation.  

 

6. Paid Campaigns-

Google PPC Ads are not necessarily costly provided you select the keyword with high-medium traffic volume but low competition. The social media ads are also effective and help you in targeting the right audience based on age, location, interests, and other factors.   

 

7. Groups and Events-

Participate actively in online public forums, groups, and communities that are of your expertise. Not only can you share information but also start to market your products and services gradually. Another way is to sponsor local events keeping your budget in mind so that your brand gets recognized and you achieve a local audience.   

 

8. Guest Blogs-

If you have maintained your website efficiently and your product is beginning to create some waves in the market, do not hesitate to get in touch with guest bloggers. They promote your products on their websites through blogs or links that will attract increased traffic to your website.

 

9. Influencer Marketing-

With so many influencers out in the market in every niche, hunt for the one who offers a good bargain. If you have the best bargaining skills, it is not tough to get the best influencer to showcase your products and services.

 

10. Online Directory Submissions-

Online directory submission not only helps customers to find your business but also earns you valuable backlinks. Pay for premium services of only the top directory submission sites if you find them valuable for your local business. You can register for free for the rest.  

 

Conclusion

Ecommerce marketing strategies need not necessarily mean high costs. You just have to build solid marketing strategies in your budget. If you do not have one, we will build it for you

 

Read More →

SPEAK TO AN EXPERT