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Blog date 10-03-2021
Category : Products

What Is Bulk SMS Service In Mobile Marketing?

Bulk SMS service is a cost-effective marketing tool that has to be used by each business that wants to grow. It is a mobile marketing strategy that drives sales.

Don’t you instantly open an SMS if the starting message read “20% Discount”? Ever wondered about the OTPs sent to you by the banks, your transaction status, discount offer messages sent by businesses? All these form a part of the bulk SMS service. Bulk SMS service allows businesses to send SMS messages in one go to various customer groups. SMS marketing by businesses has proven to be one of the most cost-effective marketing strategies. 

 

What is bulk SMS service?

Bulk SMS service or bulk messaging is a type of mobile marketing service to send SMS in large numbers at once to customers.

The main benefit of bulk SMS service is that the businesses can send the SMS messages through various means like the web interface, software program, mobile device, or through SMS API integration with the software system or website.

 

How does the bulk SMS service work?

Businesses can use a software program, a web interface, or an SMS API integrated website or system to first submit the bulk messages to the SMS service provider’s server. From the server, it is passed on to the telecom operator’s server through the SMPP connection or the SMS pipe. From the operator’s server, it gets transmitted to the target telecom operator server and the end mobile device. The bulk SMS gateway distributes the messages to the SMSC (Short Message Service Centre or server) of the mobile operator through a direct connection. It is then sent to the recipient’s mobile phone number.    

 

How does a bulk SMS Gateway work?

Businesses can use bulk SMS service for speedy sending of messages to a large recipient group. Select the best SMS gateway provider who assures a good delivery success ratio.

  • Sign up with any good bulk SMS service provider.
  • Create your account and select the relevant package.
  • Create a sender ID and wait for its approval.
  • Create groups by uploading contact numbers.
  • Type the text and click on Send.
  • Check the delivery status reports in your account.

Be sure to ask for the delivery status report with your bulk SMS service provider in case you are not able to view it from your account. This will ensure that you know the delivery status of the sent bulk messages.

 

Bulk Messaging Types

Bulk SMS services can be categorized into two types. One is the transactional SMS that includes important notifications, alerts that are sent to registered users only. The other is the promotional SMS that is related to marketing or advertising of products and services.

Transactional SMS-

Transactional SMS is used by businesses to send important notifications like delivery details, order updates, OTPs, transaction reports, etc. Through the transactional SMS, the messages can be sent to even the DND (Do Not Disturb) numbers at any time of the day or night.

Promotional SMS-

The promotional bulk SMS service is mainly for advertising and marketing of products or services. This can be used by businesses to send offers like discounts, coupons, free gifts and other activities like payment confirmations, transaction details, alerts, delivery notifications, OTP, etc. The promotional SMS can be sent to non-DND numbers from morning 9 to night 9 only.

Bulk messaging not only helps you to reach new customers but is also an integral part of your business. Sending transaction details, payment status, order dispatch details to your customers makes them feel that you care for them. So while transactional SMS helps you to stay connected with your customers, promotional SMS service can be used to get new customers and for brand building.   

 

What are the Bulk SMS service benefits?

  1. High Open Rate

Email marketing, even though is considered to be one of the efficient means of marketing, SMS marketing outperforms when it comes to the open rate. The SMS messages have an open rate of 98%. It means that 98% of the customers are going to read the promotional messages that will be sent to them. Imagine the power of marketing if you put in the right words! The chances of getting leads are high in SMS and this is one of the main bulk SMS service benefits.

  1. Fast Delivery

The Bulk SMS service promises faster delivery of messages. The bulk SMS is delivered in a few seconds. This bulk SMS service benefit is that it enables businesses to connect with clients speedily.

  1. Maximum Reach

Bulk messaging can be sent to thousands of people at one go. It is inexpensive and doesn’t take much effort to market products or services to people. The information is directly sent to the customer.

  1. Cost-Effective

The Bulk SMS sender charges less rates for messaging services. One of the main bulk messaging benefits is that it is the most affordable means of mobile marketing. The results are instant.

  1. Message Scheduling

The bulk SMS service provides a message scheduling option. The customer can choose to send SMS at the required date and time. This can be planned prior to an event, launch or offer date.

  1. To-The-Point

The SMS is a short text of just 160 characters including the landing page link. So the messages have to be crisp, clear and to-the-point and should entice the customer to click on the link.

  1. No Junk Folder

There is every possibility that your promotional emails will be sent to the spam folder. But the bulk SMS service benefit is that there is no such possibility and the customer does check the messages often.

  1. Target Customers

Bulk messaging has the added advantage in that the text can be sent to target customers who are interested in the product or service. If you form recipient groups, you can also analyze the reports to see which of them has higher click chances.   

Bulk SMS service can be used to improve your sales, generate profits and grow your business. For companies looking for cost-effective methods of advertising, BULK SMS will work wonders for you!

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Blog date 18-01-2021
Category : Mobile Application

How Do Free Mobile Game Apps Make Money?

If it is anything that has gained massive popularity in the past couple of months, it is the internet and of course, mobile games!

The gaming sector is an area that is seeing tremendous growth potential year after year. This has helped the game app revenues soar.

 

Why should I design a mobile game app?

If you have a gaming idea in mind, don’t hold back. Convert it into an interactive game. Take the help of a good game developer and get your idea transformed into a full-fledged gaming app. We will tell you why.

 

 Let us check some of the stats of the gaming sector:

  1. Mobile gaming revenue is estimated to be at $78 billion worldwide in 2020 and is expected to cross $ 100 billion in 2023.
  2. The mobile gaming industry in the US alone is expected to give revenues of over $ 12 billion by 2025.
  3. Tencent, the top gaming company, earned revenues of over $5 billion in the fourth quarter of 2019. 
  4. Asia continues to dominate the gaming market. It added revenue of $42 billion in 2018-19. North America came next with revenue of $ 9.8 million.
  5. 15.2 billion mobile games were downloaded across both the Apple App Store and Google Play Store in the second quarter of 2020.
  6. In 2020, mobile phone users spent at least 200 minutes per day browsing their mobiles.
  7. Google Play Store recorded 12.4 billion game app downloads in the second quarter of 2020.  
  8. The topmost video game companies are Sony, Microsoft and Nintendo.
  9. The leading game app publisher on mobile devices is Moon Active.
  10. The arcade mobile games generated revenue of $ 6 billion in 2016 and it is expected to touch $ 10 billion by 2023.
  11. Candy Crush Saga remains the most successful mobile game of all time even seven years after its release. It continues to generate revenue in millions. It is one of the top-grossing gaming apps on the iPhone.
  12. Pokemon GO is another gaming app that generates 10 million unique monthly users even now just in the US.

 

Which mobile game app should I go for?

Do you think action and racing games earn the most revenue? You are wrong!

The most popular mobile game genre is the casual mobile game with the puzzle genre coming second at 56.5%.

  1. Casual Mobile Game Apps
  2. Puzzle Mobile Game Apps
  3. Arcade Mobile Game Apps
  4. Action Mobile Game Apps
  5. Racing Mobile Game Apps

This is followed by strategy-based mobile games, card games, word games and board games.

But what is significant is the average game session length. It is the shortest for arcade, racing and sports games. In fact, the casino and card mobile games come first in the average session length with an average time of up to 22 minutes per play.

A high ratio of stickiness (ratio of daily active users and monthly active users) was observed for puzzle, word, board, card and casino games. This indicates the genre’s ability to retain players over a long period.

The average revenue earned per day per user is the highest in role-playing and strategy mobile games. This genre also has the highest conversion ratio at 1.6%

Are you having an idea about creating a mobile game app? Go for it now. You can monetize your game app and earn good revenue from it.

 

Is it costly to design a mobile game app?

Is creating a mobile game app expensive? How much money does it take to develop a mobile game app?

What do you think? Generally, people think that designing a mobile game is very costly. It is partly true.

Let us think about it from a different perspective. If you design an ordinary app and release it in the market, how often do you think people are going to use the app? Ordinary apps will be downloaded and opened only when required. You open a food delivery app only when you have to order food. You open a calculator app only when you have to do complex calculations. You open an e-commerce app only when you have to shop online.

Is it the same with a mobile game app?

Game apps are opened almost every single day. People stay on the app for more time per day.

Use this as an advantage to earn money.

If you look at it from an investment perspective, gaming apps give you better returns when compared to other apps.    

Getting a game app designed is costlier than designing other apps. But there are methods to reduce the app designing costs. Hire the services of effective game developers who design mobile game apps at the most affordable prices. They have the experience of devising strategies that help reduce the overall game development cost.

 

How to make my mobile game app?

Designing a mobile game app is easier said than done. There are various online tutorials that help you at every stage of game development. Also, now with free game engines, it is easy to develop games. But for holistic mobile game development, from the initial game design model to the final game upload, it is always better to have it done by an efficient game development company. This way, you focus on your idea and strategy while they design the game app for you.  

 

How to make money with my mobile game app?

Designing a mobile game app is just half the task done. The next crucial part is monetizing your mobile game app. How do mobile game apps make money?    

The first task is to have maximum downloads of your mobile game app. This is done in many ways-

  • Marketing through various social media platforms
  • Influencer marketing
  • Paid advertising on social media platforms and Google PPC

A good digital marketing agency will help you through social media marketing and paid mobile game app advertising. This is to ensure your game app not only reaches the target audience but also gets the most downloads.

Make your mobile game app a free-to-play app. This is the best way to get more downloads. Once you get an audience to play the game, you can start earning in many possible ways. 

 

Freemium format of mobile game apps

If your game app is free, how can you make money from your mobile game app?

Before, when games were introduced on mobiles, the paid format was the only way to earn. The player pays once and plays as much as he wants. But with growing competition, the paid format became less lucrative. A better way to get the game downloaded and still earn money was the freemium format. Here, you allow free downloading and playing, but with limited functionality. If players are to proceed to the next level or get an enhanced gaming experience, they have to opt for- 

  1. In-app purchases
  2. Subscriptions

But this format works when players are hooked to the game and do not mind spending a few bucks to keep them engaged.

 

In-app purchases

In-app purchase refers to the money paid by the player to increase his gaming experience. A majority of the gaming apps have the in-app purchase option. This is not done, exactly, as a revenue-generating model but its primary focus is to keep the players engaged in the game.

Most action games use the in-app purchase format to earn revenue. This is done through the purchase of virtual coins or currencies. These coins can, in turn, be used to purchase additional armory to destroy the enemy or to replenish the health on difficult levels or create personalized avatars.

In Candy Crush Saga, you use the in-app purchase to keep playing if you have run out of lives. In Clash Of Clans, Gems can be purchased to build the villages and complete the ongoing war.

The in-app purchases can be divided into two types-

  1. Consumables
  2. Durables (Non-consumables)

The consumable content is something that is used or depleted and can be purchased more than once. For example, in a word game or a puzzle game, you purchase hints using coins. You use them to help you solve the game. Once the hints get used up, you can purchase it again. This gives the game apps an opportunity to earn. Actually, there is no limit on the money a user can spend to buy the consumables.  

One more way to increase your in-app revenue is through the sale of durables (non-consumables). Non-consumable is when the player gets to keep the virtual purchase with them forever. For example, if a player purchases a special weapon, they retain it for as long as they are using the game app. The same goes for unlocking a bonus level through an in-app purchase. This increases the overall gaming experience rather than just helping to advance to the next game level. Also, as a player, it is value-for-money when you are able to use the in-app purchase permanently.

Nowadays, many game apps offer the flexibility of both consumables and durables. For instance, in Call Of Duty, a player has the option to purchase modern warfare through CP (Call-Of-Duty Points) either for a set number of days or for a lifetime. Of course, it costs more if you opt for a lifetime purchase. But for the die-hard COD fans, this is worth it.  

Make the in-app purchases more attractive by offering discounts to players. The virtual currencies can be sold in bundles with the highest bundle purchase having the biggest discount.   

Many of the games retain the in-app purchase option. The key is to integrate them strategically into the game at the right time such that the players feel its need.

The world’s top downloaded games earn the most through in-app purchases. The consumable Pile of Gems in Clash of Clans and extra moves in Candy Crush Saga have the highest purchases. This format works well for high-budget game app releases that have the backing of popular game publishing houses. But it is another story for the amateur indie game apps. Here, the in-app purchases do not contribute significantly to the overall mobile game app revenue when compared to the ads revenue.

 

Ads

Ad monetization has outscored all other revenue formats in recent years. For a freemium or free game, the ads work magic in monetizing the app.

The mobile game app advertising comes in several formats like-

 

Interstitial ads-

These are full-screen ads that are usually placed at transition points of the game. The transition points may be the completion of levels or a certain time interval. The ad can be in the form of an image or video. The full-screen video ads usually reward the players in the form of extra coins, a hint or an extra life. Clicking on the ad takes the player to the URL or landing page that has been set. The GK quiz and word connect game, Quiz N Win, opts for the interstitial ad format and has strategically positioned the timing of the ad at each two-level game completion.  

 

Native Ads-

These ads appear with the flow of the game and layout. These are embedded in such a way that they are felt like a part of the game. The challenge in native ads is their placement. The best example of a native ad is its display on the boundary or ground in a cricket game or on billboards in a car racing game. Another example is in the fantasy sports game app. Here you see an ad image banner blended amidst the various game options available. Also, in a cricket game app, the logos on a player’s t-shirt is actually the native ad. It is placed in a contextual way that is unobtrusive yet recognizable as an advertisement. The most common example of the native ad in a mobile game app is the small horizontal patch-like banner that usually appears at the top or bottom of the screen.

 

Expandable Ads-

Expandable Ads are first shown in the form of banners that when swiped or tapped takes over the screen and become a full-screen image or video ad.      

 

Rewarded Ads-

The rewarded ads are nothing but the interstitial or the banner ads that reward the players in one form or another when viewed for the entire time duration. The incentive may be in the form of extra life, coins, points, hint or something else that enhances their gaming experience. The popular GK and word connect game Quiz N Win rewards the players with extra coins for watching the ads.    

 

Dynamic & Static game ads-

The dynamic game ads like the ones displayed in billboards and logos are interactive and can be changed or updated in real-time based on demographics or player preferences. The static ads are pre-designed and are delivered in the same manner throughout the campaign.

 

Playable game ads-

The playable game ads usually showcase a brief video of how the game is played and then include a call-to-action at the end directing the viewer to the app install page. It can also contain an actual interactive game demo. These types of ads are usually found on FB and Instagram. This ad format can also be placed inside a mobile game app as a cross-promotion for any other game app of the same publisher or developer.

Of all the mobile game app ad formats, the rewarded video ads and the interstitial ads are the most popular pick.

 

Subscriptions

The subscription plan is the premium experience that you offer to your players who are willing to pay for it. When a player buys a subscription, they become its loyal fan. While the in-app purchase is designed for a player to buy and keep, the subscription plan is about offering access. The access may be to different exclusive avatars or extra hints for each game and so on.

For instance, in fantasy sports, subscribed members can have access to exclusive tournaments. Minecraft offers monthly subscription plans in the form of Realms and Realms Plus. Here, a player is offered a private game server to play along with their invited friends without the intrusion of the public.  

Many-a-times, the ads in a game disturb the player’s momentum. If a player wants uninterrupted gaming, one option is to offer them a subscription plan for an ad-free game. For instance, the popular word game Jelly Shift offers an in-app purchase plan of $2.99 for an ad-free gaming experience. Even though this format is popular on YouTube or Spotify, mobile game apps also offer such plans.  

So for a subscription plan, the idea is to offer a lifetime reward to the players. The subscription plan works best for games that have already an established fan base. But initially, expecting revenue generation from the subscription format will not work in your favor. As you work towards making your game the best for players, you can introduce the subscription plan.

 

What is the best ad format for my mobile game app?

The best type of ad for your mobile game depends on the game format and the player preferences. For an independent game developer, earning revenue through ad formats count. Big game publishers usually stick to in-app purchases and subscription models. Also, many go for the hybrid format and usually combine in-app ads and in-app purchases. 

 

Can my mobile game app make money?

If your game offers something interesting to the players, eventually it will be downloaded more and played often. To make that magic happen, work continuously on your game and keep bringing new updates that will keep the players hooked to the game.

Always get your mobile game app designed by trusted game developers so that they guide you from A to Z. It is not easy to design a mobile game app unless you are a dedicated game developer. It is even more difficult to monetize the game app and make it earn money for you.

Even so, a good idea and a neat execution with proper strategies in place right from the time of planning to its final execution with a continuous support and update system in place will definitely help you in the long run to make your mobile game app a success. 

        

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Blog date 11-01-2021
Category : Mobile Application

The New Signal Messenger App And Its Rising Popularity

The signal is all over. From Elon Musk of Tesla fame’s popular two-word tweet “Use Signal” to your local and international tech group chats, there is a buzz around the latest Signal messenger app. It has been endorsed by Twitter CEO Jack Dorsey and Anand Mahindra, the chairman of Mahindra Group. It has toppled WhatsApp and is now at the top of the free messaging apps search results in the App Store. Since Elon Musk’s famous tweet, it has been the most downloaded messaging app in Germany, Switzerland, Hong Kong, Finland, and many other countries. Such a surge made it difficult for the Signal app mobile number verification of new accounts. It has been resolved now.

 

What is the issue with WhatsApp?

WhatsApp has issued a new privacy policy update saying that it will share the data of the users with other Facebook companies. What it basically means is that the user data in WhatsApp would now be integrated across multiple platforms that the parent company Facebook owns. Its new privacy policy comes into force from 8th Feb 2021. Even though the data is encrypted end-to-end, the integration of user data with other apps has not gone down well with the users and many have threatened to move to other better messaging apps like Telegram and Signal. So is it curtains over for WhatsApp? 

 

What is Signal app and why is it gaining popularity?

Signal app is a free messaging and voice-talk platform similar to WhatsApp but with one most important difference “Privacy”.  In fact, the tagline of the Signal messaging app is “Say hello to privacy”, a line that will resonate well with the users and make them want to trust the brand.

The Signal Wikipedia page gives the information that even though the initial release of Signal app was on 29th July 2014, its stable release on Android was in December 2020 and on iOS was on 10th January 2021.

The Signal app runs on donations got from the non-profit Signal Foundation organization. The Signal Foundation was started by Brian Acton, co-founder of WhatsApp and Moxie Marlinspike, the CEO of Signal messenger app.

 

Benefits of Signal app:

  1. The messages, audio and video calls, group calls and even the stickers sent are end-to-end encrypted. This encryption technology that Signal first created is now used by WhatsApp and Skype.
  2. The messages on your chats can be set to disappear after a certain time. This time gap can be customized based on user needs.
  3. The users cannot automatically add other people to the groups unless they get their permission.
  4. The messages on Signal are stored on the local end device, which is your mobile phone. The Signal app servers do not store the data nor does it allow the users to backup their Signal chats on the cloud servers (Google Drive or iCloud). This means that when you migrate to a new number or get a new mobile device, you cannot transfer your messages on the new device or number.   
  5. Signal app can also be accessed on the laptop or desktop just like WhatsApp. But the difference here is that all the chats that are on your mobile device do not get loaded on the laptop and vice versa.
  6. You can send a message to any user on your contact list. Users who do not have Signal app installed on the phone will be sent messages through regular SMS.
  7. The audio and video calls on the Signal app are end-to-end encrypted. This is shown through the small padlock icon next to the phone icon.   
  8. To migrate an existing WhatsApp group to the Signal app, you have to create a new group on Signal by adding just one member of the group. Now, share a generated group invite link on the WhatsApp group that you want to shift to the Signal app. The users can join the newly formed group on Signal by clicking on the link.  
  9. You can also send messages to yourself on the Signal app through the ‘Note to Self’ option. By this, you can keep a list or a note of important things.
  10. Signal app gives you an option to blur your profile photo.

 

Trivia About Signal App:

Brian Acton who co-founded WhatsApp resigned in September 2017 regarding a dispute over its monetization. Mark Zukerberg and other people leading Facebook and WhatsApp wanted to monetize it through ads and in-app subscriptions and Brian was against it.

After resigning from WhatsApp, Brian Acton founded the Signal Foundation with Moxie Marlinspike, a security researcher who was the brain behind Whisper Systems (now, Open Whisper Systems) that launched RedPhone app or the predecessor of the Signal app. This non-profit foundation focused on private communication through encryption of messages.

Brian Acton invested $50 million into the Signal app and since then it has been a favorite among the journalists and human rights activists. Julian Assange though had reservations about it saying that even though the encryption system was good for Signal app, the endpoint that is the mobile phone on which the messages are stored could be hacked.

Signal app was popularized during the George Floyd protests in the United States when it was recommended by Twitter CEO, Jack Dorsey due to better encryption and privacy. It was later that a new feature was added to blur the faces in the profile photos in response to the heightened monitoring of the ‘Black Lives Matter ‘protestors by the federal agency.

Initially, the Android version of Signal supported encrypted messaging for SMS and MMS. It later started sending and receiving encrypted messages through the data channel.  

 

Conclusion

The signal is very clear. People need trust and Facebook/WhatsApp has failed in it miserably. It is time to switch over to Signal now!

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Blog date 01-01-2021
Category : Ecommerce

Why Online Store Is Important In 2021?

An online store is an investment. Before you invest in anything, you work out to see if it is worth the investment. The same goes for an e-commerce website.

Why should I invest in an online store?

What are the advantages of an online store?

How much will it cost to set up an online store?

How will I manage my online store?

Many of the businesses have questions ranging from the initial need to the final e-commerce website support.  

Here, we will try to answer your questions and tell you why an online store is a must in 2021 if you are to make profits in your business.

 

Why should I invest in an online store?

Let us present to you some statistics on online stores.

These statistics speak volumes about the success and future of online shopping. It is here to grow and there is no stopping it.

 

What are the benefits of an online store?

The benefits of having an e-commerce website are immense if harnessed in the right way.

Easy website management-

If you are a small business, use a CMS e-commerce website for easy uploading of products and content change. Any new offers or new product launches can be easily handled with less technical knowledge.

 

Brand reach-

Undoubtedly, an e-commerce website helps businesses to reach more people globally. An e-commerce website acts as good support to your traditional marketing techniques.

 

Local awareness-

An online store is also about helping local customers know about you. This way, you make your position strong in the local market. Listing your business and website on Google My Business helps the locals find out more about your online store and its products.  

 

Product promotions-

People buy products almost immediately when there is a sale. So promotions in the form of discounts and offers attract people to make that online purchase. Spreading your offers all through the year also helps. If you own an online store that sells shoes, you can opt for a kid’s sneakers sale during the start of their vacations, sandals for summer, all-weather shoes for monsoon, party shoes during Christmas & New Year and so on.      

 

Showcase the best-

Trending products, bestsellers, discounts- all these help you to showcase the best on the front page to your customers. This way you guide your customers to purchase the best. Also tactics like only 1 left in stock or free shipping if you buy before 2 hours help in impulsive buying.  

 

Personalized shopping-

With an online store, giving a personalized shopping experience to customers becomes easy. Amazon starts its prime day sale one day before for its prime customers. Also, they provide free shipping of many products to them. All this makes the customer feel like a king. This increases brand loyalty and sales.  

 

Educate customers about products-

An e-commerce website helps you to educate your customers about products and offers and how it is beneficial for them. The product page helps you to give its details in a beneficial way through written content and appealing images.  

 

Support to physical shop-

An e-commerce website supports your physical store. It builds credibility for your business. People are more likely to visit a shop that already has an online presence. Also, many of them prefer to go through the products in your online store before visiting the physical store to make the final purchase.

 

Target marketing-

With an online store, you can select your target audience and location. Do you want to sell products only to people aged above 40 in the US? Yes, an online promotion to send this particular category to your e-commerce website is possible. You can categorize products and guide your customers easily so that their search becomes easy.  

 

Minimum costs-

One of the biggest advantages of setting up an online store is reducing the dependency of having a physical shop. It means fewer costs and easy management. You reduce having to be dependent on employees for sales. Product uploads can be outsourced. Online promotions can be assigned to a digital marketing agency remotely.

 

Easy customer interaction-

Live chat helps you to connect with customers instantly and resolve their queries regarding products, prices or shipping policies. This way you offer a more personalized service to your customer.

 

More customer data-

An e-commerce website gives a lot of insights into customer behavior and preferences. You can find out the products that sell the most, the most visited page, if a particular offer has worked, the age group of customers visiting your online store, the days & timings when it is visited the least or most and so on. This helps you to align your marketing strategies based on the insights.

 

Always open-

Your online store remains accessible to your customers all days and at all times meaning your online shop is never closed. This helps you to connect to people across different locations and time zones.

 

Remote store management-

As much as customers from any corner of the world can visit your e-commerce site, you can also manage your online store from anywhere at any time. All you need is a mobile and a good internet connection.

 

Customer retargeting-

Has your customer added products to the cart but abandoned them without buying? Has your customer wishlisted any product? Has your customer added a product to the cart and then removed it? You can create customer retargeting ads to target such customers to land on that specific product page so that they change their minds and make the purchase. This customer retargeting will not be possible through a physical store.

 

Contained shopping-

With an online store, your customer gets the privacy to shop and make the purchase at leisure without the salesman trying to impose shopping on them. The live chat helps such customers to resolve their issues. This non-invasive form of shopping helps customers to have a more relaxed shopping experience.

 

Scaling the business-

With an online store, scaling your business is easy. You just add new products to the categories that are getting higher visitors and increase your sales. You can also increase sales of new products on your online store through ads by making that page the landing page.

 

More profits-

The important benefit of having an online store is the insane amount of profit that you can make. But, having an online store is not an overnight success. It takes years of consistent efforts and hard work to make your store visible to customers worldwide.

 

What is the cost of setting up an online store?

The price of setting up an online store is cheap. It is cheap when compared to the profits you get or the cost of setting up a physical store.

 

But first, consider these points-

  • What will you be selling in your online store?
  • Do you have an existing physical store to integrate your online store sales?
  • What is your budget for e-commerce development?
  • What shipping options will you provide for your online customers?

 

Once done, let us consider some factors that will decide the overall budget.

  1. Server, domain, SSL certification costs
  2. Theme and plugin costs
  3. E-commerce development service costs

 

The server, domain and SSL costs are recurring costs. So, it is wise to go in for a basic domain and shared server. If you have many products to sell or are eyeing to scale your website in the future, it is better to go with a private server.

The themes and plugin costs can be minimized by going for basic e-commerce templates.

The e-commerce development service costs depend on whether you prefer to have your online store through e-commerce platforms like Shopify or WooCommerce or you want to have it designed and developed from scratch. The benefit of developing it from scratch is that it allows you to customize your website and also make it future scalable. If this cost is something that suits your budget, go for it.  

Another recommended option will be to select Shopify or WooCommerce and have it customized by any best e-commerce development company. They help you to select the theme and plugins and customize it based on your requirements and budget.

The features that you need in your e-commerce website solely decide the online store development cost. While basic features remain the same, what adds to the cost are the add-on services. But it is the add-on services that will make your online store unique and better than your competitors. Decide if the add-on features are adding value to your customers. If yes, go for it. It will be worth the investment.

And yes, while selecting an e-commerce website development agency go for the one that provides good services and customer support.

  

Can I manage my online store?

Managing an online store is very easy. The initial product uploading will give you a good idea about how it is done. You can also hire a good product uploader to do the job for you. A CMS-based e-commerce website is easy and you can make changes in the content and also upload new banners on your own. A good e-commerce website development agency will help you with customer support when you need it to upload the products.  

Having an e-commerce website is beneficial when you study the growing trend of people preferring to make an online purchase. Also, it has low costs of setting up and once the initial cost is recovered, it is profits all the way!

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Blog date 01-01-2021
Category : Ecommerce

Shopify Vs WooCommerce? Who Is The Winner?

It is the big good world of e-commerce. Online stores have gained tremendous growth over the decade and this goes on to prove that it definitely benefits the businesses.

Shopify and WooCommerce are two popular e-commerce platforms among the many that help individuals and businesses to set up their online store and start selling their products/services.

Both Shopify and WooCommerce (e-commerce website using WordPress) have a host of features that are a delight to anyone wanting to set up their online store. Both have their strong benefits and both have some disadvantages.

So, what really is the difference between Shopify and WooCommerce? In Shopify versus WooCommerce, which emerges as the winner? For this, let us get into the individual platforms and study them.

 

WooCommerce

Popularly known as the WordPress e-commerce website, WooCommerce is basically an open-source e-commerce plugin solution built on the WordPress CMS (content management system).

 

WooCommerce subscription:

WooCommerce is free and charges only for the domain and hosting. But integrating third-party applications for a comprehensive WooCommerce e-commerce website needs that you need to shell out extra.

 

WooCommerce Themes/templates:

Free WooCommerce themes are available in plenty in the theme directory. But you can also purchase themes from external sources and integrate them into your WooCommerce website. Since WooCommerce is an open-source structure, you can customize the themes to create a unique website design.

 

WooCommerce Interface:

For people who are already familiar with WordPress, the WooCommerce interface will be easy to use. The primary functions are placed on the left menu bar and clicking on them displays the tabs on the right.

 

WooCommerce POS:

WooCommerce doesn’t have any built-in POS feature. You have to use third-party plugins for WooCommerce POS. You can select the one that fits your criteria and budget from the WordPress directory or external source.

 

WooCommerce Product Data Integration:

The product XML or CSV file can be easily migrated to the WooCommerce website using any external export-import tool or third-party plugins.

 

WooCommerce SEO:

Since it is basically an e-commerce website using WordPress, it offers excellent SEO support when compared to other e-commerce website builders.

 

WooCommerce Dropshipping:

WooCommerce does not have a default dropshipping feature. But it offers dropshipping plugins that help you find dropshipping suppliers and add products directly to your store. 

 

WooCommerce Customer Support:

Apart from extensive documentation, a help desk is available for support in WooCommerce.

 

 WooCommerce Benefits:

  • The most obvious benefit of the WooCommerce website is its affordability.
  • Since WooCommerce is e-commerce on WordPress, it is clear that it has great built-in blogging features.
  • Also, it has the plugin support to integrate Google Analytics.
  • It has a great online support community to get ideas or solve technical issues.

 

WooCommerce Disadvantages:  

  • WooCommerce is only ideal for small and medium stores with a limited budget.
  • It does not contain legal texts such as terms and conditions or shipping regulations.
  • Installation of extensions & plugins may require that the user be punctual with payments and also updates. 
  • User needs to have knowledge of both WordPress & WooCommerce for efficient management.

 

 

Shopify

Shopify is one of the most trusted hosted e-commerce solutions. It runs on its own server and customers are charged a subscription fee. Enough email marketing tools are provided to complete your store setup. The store can be customized by coding to meet other individual requirements.

 

Shopify subscription:

Shopify has 5 available plans on a monthly subscription model. They are:

  1. Shopify Lite- USD 9/month
  2. Basic Shopify- USD 29/month
  3. Shopify- USD 79/month
  4. Advanced Shopify- USD 299/month
  5. Shopify Plus- Customizable

Note: A free trial is available for 14 days.

 

Shopify Themes/Templates-

Shopify provides enough themes that come in two or more template variations. They are minimalistic, clean and responsive. But the themes on offer are less when compared to other online e-commerce website builders.

 

Shopify Interface:

The Shopify interface or the admin (user) panel is easy and hassle-free. It has clear segregation of content (topics) and the customizable area. It does not use the ‘drag and drop’ approach that may seem intimidating at first.

 

Shopify POS (point-of-sales):

With Shopify POS, you can sync your online and physical store inventory and sales. The Shopify POS provides you with relevant hardware too. Shopify POS Lite offers the basic features but you will have to purchase Shopify POS Pro ($89/month) if you want additional features like multiple location sales, custom-printed receipts and so on.      

 

Shopify Product Data Integration:

With Shopify, it is easy to integrate the product data from your CSV file to Shopify or to migrate it from another e-commerce store.

 

Shopify SEO:

It offers easy adding of headings, alt text, meta description and 301 redirects.

 

Shopify Dropshipping:

There are a lot of dropshipping apps in Shopify that allows you to sell the supplier goods easily. 

 

Shopify Customer Support:

Shopify provides phone support when you request a callback. But the forums are a great way to get your queries solved.

 

Shopify Benefits:

  • Easy product data integration
  • Easy categorization of the product range
  • Good flexibility in shipping options
  • Offers abandoned cart recovery included in all Shopify plans.
  • Shopify allows customers to apply tax rates automatically for some areas like the US, Canada and the EU.
  • Shopify offers a simple blogging version with no SEO or categories.  
  • It has an in-built email marketing tool from which you can send emails to 2,500 subscribers for free.

 

Shopify Disadvantages:

  • Most of its themes do not support multiple currency payment options.
  • You have to pay transaction fees if you use a third-party payment gateway.
  • It doesn’t crop product images. So, you have to maintain the same aspect ratio for all images.
  • Shopify offers a range of reports like sales reports, finance reports, marketing reports etc but this option is not available for the basic versions.
  • Transaction fee from the sale is not refunded if the customer cancels the order, returns it or the merchant cancels it for being fraudulent.
  • It doesn’t allow grouping of multiple discounts on the same order.
  • Add-ons on Shopify are very expensive.
  • Their shipping features are not comprehensive.
  • It doesn’t offer a GDPR-complaint cookie solution.

 

Which is better, WooCommerce or Shopify?

WooCommerce is best if you are a startup with a low budget. But remember, some technical experience is required to build an e-commerce website through WooCommerce. If you can afford the subscription plan of Shopify, go for it. It is easy to use, secure, scalable and gives you a better experience. 

If you are experienced in the technical and SEO aspects, go with WooCommerce because its features can be enhanced with plugins.

If you are interested in an online store, Daddys Code will build it for you at the most affordable rates. If you want your online store through Shopify or WooCommerce, we will help you with an affordable service fee. Let us know of your online store requirement and we will suggest the best based on your business, products, budget and timeline.

 

 

 

 

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Blog date 30-10-2020
Category : Digital Marketing

Have You Tried The Chatbot For WhatsApp Business?

Increased customer satisfaction is sacrosanct when it comes to any type of business. A WhatsApp business account integrated with a chatbot helps businesses to connect with their customers promptly and regularly thus being able to achieve higher levels of customer engagement and increased conversions.

Before we jump into the WhatsApp chatbot, let us know about chatbot and its benefits.    

 

What is a chatbot?

A chatbot is basically an AI simulated computer program that is designed to interpret and process the user requests and give prompt and most-relevant answers. It can be programmed to give a voice message as well as a text message.

 

How does a chatbot work?

A chatbot first analyzes and identifies the intent of the user request.

To classify the user request and to send an appropriate response, it adopts three methods. This is where AI comes into play.

1. Pattern Matching

The texts are grouped and matched to pre-existing patterns through AI Markup language. When a match is found, the answer to that related pattern is sent across.

2. Natural language understanding (NLU)

The user request text is converted into structured data. The NLU algorithm follows the entity, context and expectation concepts to find an appropriate match to the user query.

3. Natural Language Processing (NLP)

The NLP first converts the text input into structured data. A set of relevant words is converted into a token. The user emotions are processed (voice). The typo errors are checked before looking for the categories of information required by the user. The bot matches the tokens with the common phrases and picks the answer when it finds the near-relevant match.

During the conversation, the user will have to pick options from the text passed across to them. This is a guided conversation and the user’s next step will determine the response. The bots that follow a predetermined rule or a structure are the rule-based chatbots. These bots can be programmed to answer queries related to delivery status, transactions, business hours and services.

The conversational chatbots or the virtual assistants use the power of predictive intelligence and sentiment analysis to understand the context of user queries and provide more personalized conversations. They mimic the human voice and help businesses deliver a customized experience.

 

Benefits of chatbots for your business

1. Prompt reply

In any business, it is not possible to be available to the customer 24*7 and reply to their messages instantly. But with chatbots, you can automate responses and get it delivered to the customers instantly. Also, you can be available to them 24*7.

2. Conversation starters

Bots can keep the customers engaged initially. This way you can offer recommendations and general information about your services and offers.

3. Manage customers

Businesses can manage customers during peak days or hours by automated responses without spending extra on additional manpower.

4. Directing leads

Through chatbots, you can direct the leads from customers to the relevant team for further engagement. For example in a real estate business, chatbots can identify the user queries for different projects and direct the users to respective project teams.

5. Increased conversions

By constant and instant customer engagement, chatbots help to decrease bounce rates and increase conversions.

 

Chatbots for WhatsApp Business

WhatsApp Business API can be integrated with third-party tools to provide you with a WhatsApp Chatbot. Many third-party tools offer free services while some charge a monthly or annual subscription. WhatsApp provides insights to analyze the delivery of messages and user engagement.

 

Benefits of WhatsApp Business Chatbot

  1. The customer query can be answered 24*7.
  2. The business owner can route the customer queries to different teams to handle the conversations by integrating with a CRM. Also, they can identify repeat customers and get their interaction history. This helps them to categorize the customers as priority or regular customers.
  3. WhatsApp business chatbots can be used to send instant confirmation, alerts or reminders to customers.

 

The best third-party chatbot integration for WhatsApp business

  1. Messenger People

Specially designed for medium and big enterprises, Messenger People offers end-to-end encryption and GDPR compliance in its message communication. It is easy to create chat texts here without knowing the basics of coding. This acts as a centralized customer message management platform for many other social media channels like Telegram, Facebook Messenger, Apple Business Chat, Viber including WhatsApp.

Benefits of Messenger People-

  • Save relevant information of certain user chats
  • Assign tickets through auto-route function to the right agents
  • Create preset answers easily
  • One platform for all messaging apps

 

  1. Drift

Drift offers free and premium chatbot services. Very beneficial for small and big enterprises alike, it has a host of features that will help you to engage customers and even book a meeting with them.

Benefits of Drift-

  • With Drift, you can automatically book meetings with your clients.
  • You can even get notification alerts on it.
  • The leads can be automatically routed to your enterprise marketing software.
  • It offers the flexibility to create multiple inboxes to manage different types of customer conversations.
  • The team members can communicate internally with each other within the conversation and this will not be visible to the user.
  • Insights are made available to help you improve your sales.  

 

  1. AIAgentBot

Like other chatbots, the AI Agent Bot also helps integrate AI-chatbots to your WhatsApp business account. It offers superior AI analysis to help you send personalized messages to user queries.

Benefits of AIAgentBot-

  • It offers security through message encryption
  • You can integrate this chatbot with your enterprise systems.
  • You can track and monitor messages exchanged by users and chatbots.
  • It gives omnichannel integration so that your chatbot can be simultaneously hosted on other social media channels too.

 

Conclusion

It is now easy to integrate chatbot with Whatsapp. Chatbots are essential for every business be it real estate, transportation, local services, or the hospitality sector. It will help enterprises boost their sales and engage the customers in meaningful conversations that can lead to conversions. Properly channel the possible user queries and your automated response will work wonders in converting leads into sales.

If your business needs WhatsApp chatbot integration, get in touch with us. We will help you integrate the best chatbot tool with your WhatsApp business account so that you can keep your customers queries resolved at all times.   

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