Ever gave a thought about how YouTube decides its video recommendations for you? Or Twitter’s For You feature in the Explore section?
What about Amazon showing you relevant products to buy? How exactly do these platforms know what to recommend?
And how does the Apple Watch measure your sleep patterns? How does your mobile device recognize your face?
By now, you may be a fan of Tesla’s driverless cars. This magic is through “Artificial Intelligence” and its branches of Big Data, Deep Learning, Neural Networks & Machine Learning.
Big companies across the globe are heavily invested in the study and application of AI. Here are some examples of companies that use Artificial Intelligence for a better customer experience.
“Alexa, can you tell me what artificial intelligence is?”
“Alexa, is it going to rain today?”
Welcome to Amazon’s digital voice assistant Alexa! This product is one of the finest examples of how Amazon has embraced artificial intelligence and used it to enhance customer experience. Right from virtual assistant to its e-commerce website, Amazon has applied the AI concept in every possible way.
Its Amazon Go convenience store has revolutionized shopping with no waiting in line for check-outs. You simply walk into the store, add items to your basket and walk out.
Its e-commerce shopping website has very early on adapted to the benefits of AI. It uses the data available from its shoppers to present recommendations to them. The shopper’s previous purchase history, the money spent, the products purchased, the products and the category surfed, the timings spent on each item, the product reviews, literally, every minute detail helps in analyzing what the customer wants and what their future purchases may be.
A comprehensive data analysis takes place through AI and ML to understand the customer search query. It gives them an insight into why a customer is searching for a product, what features he is looking for in it, the money he is willing to spend, and also the tile period when he may probably make the purchase.
Amazon gives prominence to the customer’s intent or in predicting why a customer is searching for a particular item. The AI identifies the patterns in the search queries and categorizes them based on certain pre-defined parameters. All these are done to deliver relevant results and improve customer experience.
So, the next time, Amazon provides you certain recommendations for product purchases, know that there is a complex network of AI, ML and data analysis behind it to provide you assisted and personalized digital shopping experience.
Google has pioneered AI like no other IT company in the world. Don’t believe me? Start typing anything on Google Search and it gives you a host of search recommendations in the drop-down box with each alphabet you type.
Google is a quintessential stalker on your mobile. You may fret and frown that Google is spying on you everywhere, every time. But the matter of fact is that Google uses this data to develop intelligent systems through statistical analysis and pattern matching.
You may not know it, but AI is already embedded in your daily Google tools like Gmail, YouTube, Google Maps, Google Assistant and Google Search.
The best-use example of AI is in assessing the traffic through Google Maps. How does Google get it right? It uses real-time data and a complex module of time, distance and other datasets to predict the time required to reach a particular destination and traffic at a particular route at a given point of time.
And then what AI in Google Search? It provides you with suggestions in its search box. This is based on your previous search history, trending topics, your location, time, your interests and other datasets. If you get your search result by typing just 1-2 alphabets, don’t get worried. You know Google is trying to make it easy for you.
Using AI for providing video recommendations through the ‘Up Next’ feature on YouTube is just one of the ways of perfecting the feed thus improving customer experience. But did you know that AI is also used to help YouTube automatically remove objectionable content?
If you have been using Google Photos, you might have observed that Google Photos automatically categorizes the uploaded photos by face. This facial recognition feature helps users to view snaps that contain the selected face. And also, Google Photos categorizes the photos based on location too.
Google Assistant is a virtual assistant just like Apple’s Siri and Amazon’s Alexa that uses the power of speech recognition to comprehend human speech and provide answers to it automatically.
Data analysis with AI is used in Google Ads to help you with keyword research. And with Google Adsense, advertisements are shown to users who may highly be the target audience.
We all know that many countries of the world are in the process of banning PUBG due to security concerns. Tencent, a partner of PUBG, is a famous Chinese multinational conglomerate and has its interests in gaming, entertainment, internet-related services and artificial intelligence. Tencent is also the owner of WeChat instant messenger. The slogan of Tencent is “AI in all”. This gives you an idea of how much invested, Tencent is, in AI.
Similarly, Alibaba, the Amazon of China has invested in AI to improve its e-commerce and payment services.
Baidu, the search engine in China like Google, also the fourth largest website, uses AI and ML in its intelligent virtual personal assistant (DuerOS), cloud storage service (Wangpan), an online encyclopedia (Baidu Baike), mapping service (Baidu Maps) and keyword discussion forum (Baidu Tieba). The Baidu search engine is the second largest in the world after Google and a leader in facial recognition technology.
The trio of Baidu, Alibaba and Tencent (BAT) have aggressively invested in AI research and advancement.
When it comes to AI, how can we forget to give due credit to Siri who has helped make our life better? Apple’s virtual assistant device uses the Natural Language Processing (NLP) technique of AI to respond to queries. The voice-activated digital assistant creates content in the spoken language so that humans can clearly get their queries answered. And with the home devices connected to Siri, the field of IoT (Internet of Things) keeps getting better day by day.
Apple is a pioneer when it comes to using AI and Big Data on its devices and the popular among such products is the wearable device, the Apple watch. From keeping a watch on the blood oxygen level to measuring your fitness metrics, the Apple watch does it all. It can take your ECG from your wrist or help you meet your sleep goals.
The iPadOS uses handwriting recognition technology to convert the written notes on the iPad with the Apple Pencil into a typed text. Also, the iOS phone has sound recognition features to identify sirens, doorbells, barking dogs or crying babies.
With more than 500 million daily active users, 50 billion photos on Instagram, 3 billion monthly users on Facebook, you can get the insane amount of data collected by Facebook & Instagram collectively. Not surprising that Facebook’s founder, Mark Zuckerberg had to face a lot of criticism and even the US Senate for the breach of data privacy in what popularly came to be known as the Cambridge Analytica scandal.
Facebook extensively uses Deep Learning techniques in AI to understand the content in the user images. It has developed a tool called DeepText to extract information and meaning from the user posts. The DeepFace facial recognition feature is an advanced tool to recognize faces in an image.
Though not hugely popular like Siri or Alexa, we cannot leave behind Microsoft’s virtual assistant, Cortana. It is the product of Microsoft’s interest in AI.
Microsoft has AI imbibed in Skype. It uses chatbots to answer queries. The chatbots are everywhere from Microsoft Office suites to Bing and Windows.
The story goes that Microsoft’s search engine Bing was far behind Google and Yahoo when their data scientist suggested building strong ML algorithms and data storage platforms to improve the user search results in Bing. By doing so, Bing’s share in the search market doubled in 5 years.
Driverless cars! Isn’t it the ultimate when it comes to AI applications? Tesla, the tech pioneer in the world of electric vehicles, uses AI integrated chips to help cars navigate through the traffic without a driver.
Tesla uses data from its vehicles to generate data-dense maps. Machine Learning modules and edge computing in the cloud decide the next course of action. A set of complex deep neural networks using cameras, ultrasonic sensors and radar are used to assess the surrounding around the vehicle to aid unsupervised driving.
Tesla is a leader in AI-based automobile companies, but why leave out Elon Musk’s space venture SpaceX? It uses data from space exploration and with the help of AI, the rockets and the Mars rovers take independent decisions.
In 2018, a SpaceX rocket with an AI-powered robot flew into space. Its Crew dragon spacecraft uses an AI autopilot to steer it close to the International Space Station (ISS).
Did you enjoy reading about big companies that use artificial intelligence in their products? Isn’t the world of AI, ML, Neural Networks, Deep Learning and Big Data exciting? This is just the start. A revolution is waiting to happen and maybe we cannot even predict what the future holds for us in terms of Artificial Intelligence and its applications.
It is the big world of data! The concept of data extraction & analysis has grown by leaps and bounds and it is used by every industry to leverage its growth and profits.
The technique of extracting relevant data automatically from websites and transferring these into databases for use is called web scraping or data scraping. It is not manually possible to extract information from websites that run into several thousands of pages. This challenge is overcome by software, extensions, APIs or apps called data scrapers or web scrapers that automatically scrape data or text (numbers, to be precise) and store it in the required database.
Web scraping services can be used by many businesses that thrive on data to keep their businesses up and running. The finance industry is one such that has recently made use of data from websites to build prediction models or actionable insights. There are several examples of companies being able to successfully implement their plan of action through the data collected through web scraping.
There are countless applications of web scraping of financial data. Let us look into a few of them.
Enterprises offering equity investment services may use web scraping services to gather abundant critical data that will help equity managers to offer the best services to their clients. Market trends, investor buys, price fluctuations, investor sentiments- all these require continuous monitoring. This is made possible with the web scraping of financial data available extensively on popular investment websites.
Trade & finance pundits can predict the future market sentiments by studying the previous data and collating it together to form a resourceful guide. The data scraping services in finance websites contribute immensely towards a near accurate market prediction and this helps the investment gurus to time their investments right. This also helps them to mitigate risks and carefully place their bets on the assured winners.
The stock market & trading is one of the best examples of applications of data scraping for the finance industry. The timing is all that it takes in stock and trading. The stock market data is something that is in much demand given the high stakes in it. But what helps the stock market investors is the historical data collection that helps them to make informed decisions at the right time. The ups and downs of the equities, the company annual reports, the revenues earned, the stock volumes exchanged in day-to-day trading- all these are obtained through data scraping services in finance and this can be done either through APIs or apps.
Mutual funds, hedge funds and bonds attract investment when their managers are able to mitigate risks and maximize return on investment. Here, web scraping helps them to study the market forces, consumer behavior, volatility in the stock market, financial structuring of corporate entities, business performance, search trends and many other valuable information help them to draw insights. In the same way, the data scraping services help venture capitalists to decide the feasibility of startups. Similarly, institutional investors and institutions interested in FDIs evaluate the strength of companies by gathering information from finance websites.
Banks and insurance companies need to assess the financial strength of borrowing entities to see if they will be able to repay the loans in the future. Here, the data scraping is useful to rate agencies based on their previous performances and earnings. The credit ratings are something that has to be evaluated from time to time and this helps not only the banks and insurance companies but also the borrowing entities to get better financial help.
Given all the benefits of web scraping the financial data, the question that arises is from where do the investors or finance managers collect the data? The well-known sources (websites) of data scraping for the financial industry are-
It goes without a doubt that every business would want access to information that would help them leverage their stakes. The only criterion is choosing the right web scraping services so that data collation and analysis becomes structured, easy and fast!
It is a given that the data scraping for the finance industry is beneficial for the country’s economic growth. It helps in getting investments from foreign institutions. It also helps the finance markets to thrive in turn benefitting the common investor. In short, there is no limit to what one can achieve with the web scraping of financial data in a market where changes occur every second!
Get in touch with us for web scraping services.
The hybrid or the cross-platform mobile frameworks provide a great option for businesses wanting to reach a larger audience.
Cross-platform mobile app or a native mobile app? The answer lies in the features and functionality needed in the mobile app.
Native mobile apps are dedicated apps developed for that particular platform. With a native app, developers will have to write two separate codes- one for iOS and another for Android.
Hybrid or cross-platform mobile apps are those where the same code can be used on both platforms.
The cross-platform mobile apps are developed with the support of frameworks. A software framework or a cross-platform framework is a software library that provides a fundamental structure to support the application development. It simplifies the complexities of interfacing with the device operating system.
The cross-platform mobile apps need exceptional frameworks for their success. Let us see the best cross-platform app frameworks that will help businesses create the best app.
Google’s Flutter is a cross-platform open-source SDK created using Dart. While other frameworks use web views for compilation, Flutter compiles to native code thus eliminating layers between the CPU and the framework. With Flutter, developers can create flexible and interactive designs for UIs thus developing prototypes (MVP) at a faster pace.
Ionic is an open-source mobile UI toolkit that allows teams to build faster and better mobile applications. Built using Apache Cordova and Angular JS, it runs swiftly both on iOS and Android platforms using web technologies. The Ionic framework layout is done using web views while it gives access to the mobile device’s specific APIs. Its rich library consisting of user interface components along with UI design aspects like image design and placement, innovative themes all make for a great PWA creation. The Ionic framework has Ionic Command Line Interface (CLI) to develop apps with TypeScript and Node JS.
The best cross-platform app framework cannot be judged by the pros and cons. It has to be rather dealt with by considering the project requirements. The app features, its functionality, budget, resources available and timeline all come into the picture when deciding the best cross-platform mobile app framework for building an app.
There is a lot of buzz around Flutter and React Native and it would be interesting to see which cross-platform mobile app framework scores the best in 2021!
How to check YouTube copyright for a creator video?
Worried when YouTube puts a copyright label on your video?
A small mistake and the ad revenues that you had hoped to earn now becomes zero. You are left with no other option but to delete the video, get rid of the copyright section or alter it and then again reload it. This will affect the viewer reach and impact your ad revenue.
YouTube has now rolled out a new copyright match tool for YouTube Studio named “Checks” to address the copyright issue at the time of uploading itself. The Checks tool examines the video for copyright issues and it just takes 2-3 minutes to perform a complete check.
The Content ID system helps copyright owners to find violations and block the video or divert the ad revenues to them or track viewership stats. YouTube also bans videos if it finds copyright infringements. All these problems are now solved with the new Checks tool.
The Checks tool of the YouTube Studio performs the check of the uploaded video for copyright infringement before it is published. If any copyright issue is found, the creator is shown details about the problem including the time period in the video which has the issue and the impact it will have on the video. The creator can now work on the contentious part, resolve the issue and upload the video again to publish it.
The YouTube copyright match tool 'Checks' finds if the uploaded creator video has any section that infringes copyright. If the content in any part of the creator video matches with another rights holder, the Checks tool sends a notification to the creator about the part in which the issue is found along with the time and the impact it will have on the ad earnings.
If the YouTube copyright match tool 'Checks' finds a copyright issue and the creator does not accept it, they can dispute the claim prior to publishing. The claim takes 2-3 days for processing. In the meanwhile, the creator can publish the video. If the dispute resolves in favor of the creator and the video does not use copyrighted content, the ad revenue earned during the period is paid to the creator. If the dispute is resolved in favor of the rights holder, the ad revenue is transferred to their account.
The YouTube Studio Checks tool makes it easy for creators to find if their video has any copyright issues before it is published. This way, if any claim arises, the creator can correct the video and then upload it again to ensure that the video is properly monetized without any copyright claim. Also, this will help YouTube to curb piracy.
Copyright owners can still manually claim infringement if they find any issue. But at least the accidental violations can still be kept in check. The creators will not have to go through the trouble of dealing with issues regarding copyright infringement after the video has been published.
The YouTube copyright match tool 'Checks' is a great tool for creators to check copyright violations before publishing the video. This will offer them a chance to address the problem that could otherwise affect their revenue earnings and reach.
With people preferring to shop online, the e-commerce industry is growing at a rapid pace. Each and every business prioritizes customer shopping experiences and it is no surprise that the latest e-commerce trends for 2021 reflect that.
From omnichannel shopping to voice search, from customer retention to varied payment options, e-commerce will shape itself to meet the growing customer demands as well as make the shopping more seamless, easy and fast.
The customer retention cost is cheaper than the new customer acquisition cost. The e-commerce websites are now trying to retain existing customers through discounts and offers.
Even if an e-commerce store is able to retain 5% of its customers, it increases its profits between 25-95%.
To increase direct communication with customers, advertisers are relying on cost-effective marketing techniques like bulk SMS messaging services and emails.
What you can do to retain existing customers?
1. Find out what the customer wants to buy next-
Identify repeat customers. Study their shopping patterns. Segregate the customers based on their buying patterns and lifetime value. Predict what and when they will buy next and try decreasing the time for the next purchase.
For example, if a customer has purchased a keyboard, you can prod him to buy a mouse or pen drive or show him combo offers for keyboard and mouse.
2. Prioritize existing customers-
Earn customer loyalty through a rewards program.
The advent of Amazon Echo, iPhone and Google Home has brought Alexa, Siri and Google Assistant to our homes. Voice commerce is using voice recognition technology to buy products.
The e-commerce giant Amazon has integrated Alexa into its shopping site. Users can now search, select and buy products with the voice command.
With about 28% of Amercian households owning at least one smart speaker, the voice e-commerce sale is expected to grow to $40 billion by 2022.
In 2018, about 16 million people had made at least one purchase through the smart speaker and this year it is expected to touch 26 million. Voice commerce allows the users to multitask while keeping their hands free. Voice commerce is now mainly used for browsing products and recommendations.
How to make your e-commerce website voice commerce optimized?
Voice commerce is a trend to look out for in 2021 and the subsequent years because Amazon and Google are also researching on using regional languages in the devices for users to shop more conveniently.
Omnichannel commerce is about providing the buyer a seamless experience when shopping from their mobiles, desktop, laptop or physical store.
The trend nowadays is that the customer gathers information about the product from his mobile device and then goes to a physical store to look at the product. The customer makes the final purchase either online or offline depending on where he gets the best offer.
Omnichannel commerce is about connecting all the channels and providing a better shopping experience to the buyer.
The best example of omnichannel marketing is Disney. You can buy tickets online for entry into the theme park. Once you are physically present at the theme park, you can scan your pass on the Disney mobile app. This app will show you curated content like the interactive map, locating Disney characters or checking the ride timings. Thus, as a customer, you get a seamless omnichannel experience.
This omni-channel retail is followed by almost all e-commerce giants. You can order online and pick it up from your nearest physical store. When you shop online through a website, the actions are transferred to the mobile app too. Thus all the platforms are inter-connected to make for a delightful shopping experience.
Shopify Plus allows you to integrate your store to the social media platform Facebook. This allows buyers to make a purchase through Facebook reflecting that on the mobile app.
How to go ahead with omnichannel retail?
Allow shopping in all the channels like offline, online through the website, mobile app and even on social media platforms like Facebook & Instagram.
Blur the line between online and offline shopping by connecting the two. For instance, buyers can now check what is in stock at their nearest physical store through its mobile app. They can book these items and collect them from the physical store.
A buyer hits multiple touchpoints before making the final purchase. In short, reaching every new channel to provide a shopping feature to the buyer is not enough. You have to connect all the channels so that the buyer can shop from anywhere and it is reflected on all other channels.
E-commerce businesses offer payment modes like money card, digital wallet and cash on delivery. The more payment options you provide, the more customers you attract.
Bitcoin cryptocurrency saw a meteoric rise when Elon Musk tweeted that Tesla plans to buy $1.5 billion in Bitcoin and even planning to allow payment in the valuable cryptocurrency.
But it is not only Tesla that is allowing payment in Bitcoin. Amazon’s live-streaming platform Twitch accepts Bitcoin and other select cryptocurrencies as payment options. Even Shopify, Expedia and Microsoft accept Bitcoin payment.
Green consumers, also known as environment-friendly consumers, are those who are careful while making a product purchase and consider the impact of carbon footprint for the manufacturing process and packaging of the product.
With green consumerism on the rise, buyers are demanding products that involve eco-friendly production processes and recycling.
How can online stores contribute to reducing their carbon footprint?
E-commerce stores usually have an increased carbon footprint because they need to deliver packages from one place to another fast. Amazon plans to reach zero carbon by 2040 by opting for more environment-friendly processes in transportation and packaging of products.
Jumping into these e-commerce trends is not a feasible option for many online stores. Like integrating voice search in an online store will require money, efforts and time. Similarly, reducing the carbon footprint is not something that can be attained in one go. It needs consistent efforts and detailed planning and implementation. Allowing for Bitcoin payment poses a problem in countries where trading in cryptocurrency is still considered illegal. The best way forward is to try to adapt to emerging technologies or at least make an effort to be able to recognize some of the emerging feasible e-commerce trends of 2021 and work towards it.
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A portfolio website is a genuine reflection of your work skills and accomplishments. It demonstrates your mastery over a topic and gives the visitors a clear understanding of your capability. It is a super assessment tool for your clients and it improves your value while giving you an opportunity to be seen, be heard.
A portfolio website is like an online resume that contains all your works and projects in one place displayed in an interactive and informative way and it can be accessed by anyone 24*7.
A portfolio website is a boon to billion of designers, artists, photographers and others to showcase their work online.
If you are a skilled professional and keen on developing an online presence, a portfolio website is the best way to start.
Imagine you are a skilled photographer. Other than putting up your work on social media platforms like Instagram, Twitter or Facebook, how will you make your work accessible to your clients all the time? Simple! It is through a portfolio website. It gives your clients complete information about you, your work and your contact details. While a client may have to surf through the posts on Instagram, your photography portfolio website will neatly categorize and describe your work.
A portfolio website works wonders for photographers, dancers, software programmers, graphic designers, artists, beauty experts and so on. It gives your clients and potential customers easy access to your work to let them decide if you are the suitable candidate for their requirements.
A portfolio website is a professional way of displaying your work to clients. It presents your work in a clean and clear way. It is also a great way to build the first impression of your work. The website design, its content, your work, services and testimonials all indicate your dedication to work.
2. Self Introduction-
A portfolio website design gives the client a sign of you as a person. If your website is simple, clean and minimalistic, it shows that you are disciplined and clear in your thoughts. An updated website shows that you put effort to manage your career and work. Your portfolio website is your brief introduction to the outside world.
3. Easily Searchable-
Being online means that a client can easily search for your work. It helps the client to make an informed decision regarding your work and services. Based on your work, a client can judge your expertise, experience, scope of work and uniqueness. The client can decide if you can match up to their expectation.
4. Easy Access-
Your portfolio website is an easy way to access your work. You don’t have to email your business PDF brochures or links to your work. All you have to do is send them a link to your portfolio website. If you are a blogger, you can publish your blogs regularly on your blogging portfolio website. If you are a real estate agent, buy a clean real estate website template and upload your business success stories in it along with customer video testimonials. This will help you get more clients.
5. Proof Of Your Work-
A personal portfolio website is proof of your work. It displays your past accomplishments. If you are a dancer, your portfolio website contains event dance videos and collaboration videos. If you are a blogger, upload blogs on niche topics. If you are a photographer, your best work of art is on display right on your portfolio website.
6. Put Forth Your Ideas-
Showcase your ideas to the world through your work on the portfolio website. A blog section gives you the freedom to put forward your innovative thoughts. The visitors get a glimpse of what you are as a person and as an artist.
7. Stay Ahead In The Competition-
In today’s competitive world where people go to any length to get customers, it becomes necessary that you stay ahead. This can be best achieved with a portfolio website. Invest time and effort to build a portfolio website. You will be at the top of the competition. Also, you get an edge over your competitors.
8. Build Trust-
Having a portfolio website helps build credibility among clients. It shows that you are a thorough professional when it comes to your work. Always keep your website updated. Upload the latest works and blogs. The customers find it easy to trust you.
9. Flexible & Scalable Resume-
Your portfolio website is about how you want to show your work to your clients. With a portfolio website, it is easy to edit the content. Add new projects as and when it is completed. Add new skills you have earned. Upload new videos, images and testimonials.
10. Secure & Safe Portfolio-
You have the liberty of designing the portfolio website as per your liking unlike a resume in a simple word document, Dribble, Upwork, Behance, Github or LinkedIn. Also, your portfolio website remains safe and secure with you. It is a permanent archive of your works accomplished to date.
A website is basically meant to tell or sell your products or services to the world online. A website may be an e-commerce website that sells products and services online. Or it may also be a simple informative website like a school or hospital website. It can also be an interactive website like Facebook or Twitter.
Similarly, a portfolio website is nothing but a website that is designed to showcase the work of an individual or a company. It is informative and may have an e-commerce component in it. For instance, a management coach may use his portfolio website to showcase his skills and also provide an option for interested clients to book and pay for management sessions or buy merchandise online. Some may keep the portfolio website simple and include only a “contact us” section for interested clients. It is completely up to you to decide on the features of your portfolio website.
The purpose of a portfolio website is to tell the world about you, your accomplishments, your skills and talent.
A Portfolio website is a compilation of your skills, accomplishments, works and client appreciations. It advocates your talent. It provides a richer, deeper and accurate picture of what your work is all about and what you are able to achieve.