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Blog date 13-04-2021
Category : Mobile Application

All You Need To Know About The 5 Best Cross-platform Mobile Frameworks For 2021

The hybrid or the cross-platform mobile frameworks provide a great option for businesses wanting to reach a larger audience.

Cross-platform mobile app or a native mobile app? The answer lies in the features and functionality needed in the mobile app.

Native mobile apps are dedicated apps developed for that particular platform. With a native app, developers will have to write two separate codes- one for iOS and another for Android.  

Hybrid or cross-platform mobile apps are those where the same code can be used on both platforms.

The cross-platform mobile apps are developed with the support of frameworks. A software framework or a cross-platform framework is a software library that provides a fundamental structure to support the application development. It simplifies the complexities of interfacing with the device operating system.   

The cross-platform mobile apps need exceptional frameworks for their success. Let us see the best cross-platform app frameworks that will help businesses create the best app.

 

5 Best cross-platform app frameworks for 2021:

  1. Xamarin

Xamarin by Microsoft uses the C# code compiling, unlike other frameworks that basically use JavaScript, HTML and CSS languages. It also has the means to use libraries for Java, C++ and Objective C directly making its library assembly huge. This open-source mobile cross-platform framework is a part of the .NET platform. It has a fully developed ecosystem with Xamarin Studio, Xamarin SDK, Xamarin Test Cloud and Xamarin Insights.   

Pros-

  • The UI layer can be developed separately for both Android and iOS mobile platforms giving a native feel and look to the app.
  • The use of C# enables it to assemble native code that works best for individual platforms.
  • It follows the WORA (Write Once Run Anytime) principle. More than 95% of the code can be reused on different platforms.
  • Setting up Xamarin framework for use is easy.
  • It offers easy API integration and connects well with the hardware components without affecting the device’s performance.

Cons-

  • You will need developers who will have to write separate UI layer codes for Android and iOS. They have to be well-versed with Java/Kotlin for Android and Swift/Objective-C for iOS.
  • More expensive to develop when compared to other frameworks. 
  • More suited to the app development in the Microsoft ecosystem.
  • Issues with third-party library integration
  • The overhead codes do not allow smooth integration.
  • The lag in API support gives issues for game development.

 

  1. React Native

Facebook’s React Native framework is designed with JavaScript and ReactJS. Like in Flutter, React Native uses native components when creating a user interface in iOS or Android based on JavaScript-XML (JSX) language. It has restricted UI and native features that may require more coding from the developers. It is more suited to developers who are well-versed with Java and Swift since it comes with native modules and components.    

Pros-

  • The installation is easy with the Node Packet Manager (NPM)
  • It has a live reload with one screen for code modification and the other screen for change preview thus helping developers see code changes instantly, identify bugs and correct them on the mobile device.
  • It uses ready components to build apps. This saves time as elements need not be built from scratch.
  • Code compilation makes the app creation faster when compared to native apps.
  • It supports Node JS.

Cons-

  • This mobile cross-platform framework is actively evolving and this means constantly upgrading and patchwork in codes.
  • The JavaScript background may cause memory management failure.
  • The third-party integration comes with a lot of glitches and bugs.
  • Not best suited for apps that may have heavy special effects and UI transitions like game apps.

 

  1. Flutter

Google’s Flutter is a cross-platform open-source SDK created using Dart. While other frameworks use web views for compilation, Flutter compiles to native code thus eliminating layers between the CPU and the framework. With Flutter, developers can create flexible and interactive designs for UIs thus developing prototypes (MVP) at a faster pace.      

Pros-

  • It uses Material functional widget set for Android and Cupertino for iOS to render UI components on their respective platforms.
  • It uses its own 2D rendering graphic engine Skia.
  • Since Flutter compiles to form a native code, the changes can be viewed instantly making the debugging process fast and manageable.
  • Since the compilation using the hot reload feature is fast, it is the ideal choice for MVPs.

Cons-

  • Not suitable for mobile apps that require device-specific functions.
  • Enterprises must hire developers well-versed in Dart language.
  • The profile data for iOS remains incomplete and some features have minimal support.
  • The codes written using Flutter SDK are bigger when compared to native apps.

 

  1. Ionic

Ionic is an open-source mobile UI toolkit that allows teams to build faster and better mobile applications. Built using Apache Cordova and Angular JS, it runs swiftly both on iOS and Android platforms using web technologies. The Ionic framework layout is done using web views while it gives access to the mobile device’s specific APIs. Its rich library consisting of user interface components along with UI design aspects like image design and placement, innovative themes all make for a great PWA creation. The Ionic framework has Ionic Command Line Interface (CLI) to develop apps with TypeScript and Node JS.

Pros-

  • Ionic provides a rich library of components (front-end building blocks, UI components, app icons) and plugins (access to phone features like Bluetooth, GPS and photo camera) that look and act like native elements of iOS or Android.
  • The Ionic uses a lot of Angular concepts
  • It provides full documentation with a strong developer community for support.

Cons-

  • For apps that need high graphics processing like video games or 3D graphics, the Ionic framework is not suitable.
  • More security issues when compared to native apps.
  • This cross-platform framework has no hot reloading feature.

 

  1. PhoneGap

Also known as Apache Cordova, PhoneGap uses JavaScript, CSS3, and HTML5 with Cordova framework and Adobe. Its strengths are strong backend support and greater access to native APIs.

Pros-

  • The Build cloud compiler compiles apps without the need for SDK installation.
  • Taps into the device hardware like camera, navigation compass through APIs without disturbing the UI features.
  • Easy computability with plugin architecture.
  • Flexible since it supports HTML5, CSS3 and JavaScript.

Cons-

  • Fewer pre-built usable UI widgets
  • Apps can be slower than native apps

 

Which is the best cross-platform mobile app framework in 2021?

The best cross-platform app framework cannot be judged by the pros and cons. It has to be rather dealt with by considering the project requirements. The app features, its functionality, budget, resources available and timeline all come into the picture when deciding the best cross-platform mobile app framework for building an app.

There is a lot of buzz around Flutter and React Native and it would be interesting to see which cross-platform mobile app framework scores the best in 2021!

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Blog date 18-01-2021
Category : Mobile Application

How Do Free Mobile Game Apps Make Money?

If it is anything that has gained massive popularity in the past couple of months, it is the internet and of course, mobile games!

The gaming sector is an area that is seeing tremendous growth potential year after year. This has helped the game app revenues soar.

 

Why should I design a mobile game app?

If you have a gaming idea in mind, don’t hold back. Convert it into an interactive game. Take the help of a good game developer and get your idea transformed into a full-fledged gaming app. We will tell you why.

 

 Let us check some of the stats of the gaming sector:

  1. Mobile gaming revenue is estimated to be at $78 billion worldwide in 2020 and is expected to cross $ 100 billion in 2023.
  2. The mobile gaming industry in the US alone is expected to give revenues of over $ 12 billion by 2025.
  3. Tencent, the top gaming company, earned revenues of over $5 billion in the fourth quarter of 2019. 
  4. Asia continues to dominate the gaming market. It added revenue of $42 billion in 2018-19. North America came next with revenue of $ 9.8 million.
  5. 15.2 billion mobile games were downloaded across both the Apple App Store and Google Play Store in the second quarter of 2020.
  6. In 2020, mobile phone users spent at least 200 minutes per day browsing their mobiles.
  7. Google Play Store recorded 12.4 billion game app downloads in the second quarter of 2020.  
  8. The topmost video game companies are Sony, Microsoft and Nintendo.
  9. The leading game app publisher on mobile devices is Moon Active.
  10. The arcade mobile games generated revenue of $ 6 billion in 2016 and it is expected to touch $ 10 billion by 2023.
  11. Candy Crush Saga remains the most successful mobile game of all time even seven years after its release. It continues to generate revenue in millions. It is one of the top-grossing gaming apps on the iPhone.
  12. Pokemon GO is another gaming app that generates 10 million unique monthly users even now just in the US.

 

Which mobile game app should I go for?

Do you think action and racing games earn the most revenue? You are wrong!

The most popular mobile game genre is the casual mobile game with the puzzle genre coming second at 56.5%.

  1. Casual Mobile Game Apps
  2. Puzzle Mobile Game Apps
  3. Arcade Mobile Game Apps
  4. Action Mobile Game Apps
  5. Racing Mobile Game Apps

This is followed by strategy-based mobile games, card games, word games and board games.

But what is significant is the average game session length. It is the shortest for arcade, racing and sports games. In fact, the casino and card mobile games come first in the average session length with an average time of up to 22 minutes per play.

A high ratio of stickiness (ratio of daily active users and monthly active users) was observed for puzzle, word, board, card and casino games. This indicates the genre’s ability to retain players over a long period.

The average revenue earned per day per user is the highest in role-playing and strategy mobile games. This genre also has the highest conversion ratio at 1.6%

Are you having an idea about creating a mobile game app? Go for it now. You can monetize your game app and earn good revenue from it.

 

Is it costly to design a mobile game app?

Is creating a mobile game app expensive? How much money does it take to develop a mobile game app?

What do you think? Generally, people think that designing a mobile game is very costly. It is partly true.

Let us think about it from a different perspective. If you design an ordinary app and release it in the market, how often do you think people are going to use the app? Ordinary apps will be downloaded and opened only when required. You open a food delivery app only when you have to order food. You open a calculator app only when you have to do complex calculations. You open an e-commerce app only when you have to shop online.

Is it the same with a mobile game app?

Game apps are opened almost every single day. People stay on the app for more time per day.

Use this as an advantage to earn money.

If you look at it from an investment perspective, gaming apps give you better returns when compared to other apps.    

Getting a game app designed is costlier than designing other apps. But there are methods to reduce the app designing costs. Hire the services of effective game developers who design mobile game apps at the most affordable prices. They have the experience of devising strategies that help reduce the overall game development cost.

 

How to make my mobile game app?

Designing a mobile game app is easier said than done. There are various online tutorials that help you at every stage of game development. Also, now with free game engines, it is easy to develop games. But for holistic mobile game development, from the initial game design model to the final game upload, it is always better to have it done by an efficient game development company. This way, you focus on your idea and strategy while they design the game app for you.  

 

How to make money with my mobile game app?

Designing a mobile game app is just half the task done. The next crucial part is monetizing your mobile game app. How do mobile game apps make money?    

The first task is to have maximum downloads of your mobile game app. This is done in many ways-

  • Marketing through various social media platforms
  • Influencer marketing
  • Paid advertising on social media platforms and Google PPC

A good digital marketing agency will help you through social media marketing and paid mobile game app advertising. This is to ensure your game app not only reaches the target audience but also gets the most downloads.

Make your mobile game app a free-to-play app. This is the best way to get more downloads. Once you get an audience to play the game, you can start earning in many possible ways. 

 

Freemium format of mobile game apps

If your game app is free, how can you make money from your mobile game app?

Before, when games were introduced on mobiles, the paid format was the only way to earn. The player pays once and plays as much as he wants. But with growing competition, the paid format became less lucrative. A better way to get the game downloaded and still earn money was the freemium format. Here, you allow free downloading and playing, but with limited functionality. If players are to proceed to the next level or get an enhanced gaming experience, they have to opt for- 

  1. In-app purchases
  2. Subscriptions

But this format works when players are hooked to the game and do not mind spending a few bucks to keep them engaged.

 

In-app purchases

In-app purchase refers to the money paid by the player to increase his gaming experience. A majority of the gaming apps have the in-app purchase option. This is not done, exactly, as a revenue-generating model but its primary focus is to keep the players engaged in the game.

Most action games use the in-app purchase format to earn revenue. This is done through the purchase of virtual coins or currencies. These coins can, in turn, be used to purchase additional armory to destroy the enemy or to replenish the health on difficult levels or create personalized avatars.

In Candy Crush Saga, you use the in-app purchase to keep playing if you have run out of lives. In Clash Of Clans, Gems can be purchased to build the villages and complete the ongoing war.

The in-app purchases can be divided into two types-

  1. Consumables
  2. Durables (Non-consumables)

The consumable content is something that is used or depleted and can be purchased more than once. For example, in a word game or a puzzle game, you purchase hints using coins. You use them to help you solve the game. Once the hints get used up, you can purchase it again. This gives the game apps an opportunity to earn. Actually, there is no limit on the money a user can spend to buy the consumables.  

One more way to increase your in-app revenue is through the sale of durables (non-consumables). Non-consumable is when the player gets to keep the virtual purchase with them forever. For example, if a player purchases a special weapon, they retain it for as long as they are using the game app. The same goes for unlocking a bonus level through an in-app purchase. This increases the overall gaming experience rather than just helping to advance to the next game level. Also, as a player, it is value-for-money when you are able to use the in-app purchase permanently.

Nowadays, many game apps offer the flexibility of both consumables and durables. For instance, in Call Of Duty, a player has the option to purchase modern warfare through CP (Call-Of-Duty Points) either for a set number of days or for a lifetime. Of course, it costs more if you opt for a lifetime purchase. But for the die-hard COD fans, this is worth it.  

Make the in-app purchases more attractive by offering discounts to players. The virtual currencies can be sold in bundles with the highest bundle purchase having the biggest discount.   

Many of the games retain the in-app purchase option. The key is to integrate them strategically into the game at the right time such that the players feel its need.

The world’s top downloaded games earn the most through in-app purchases. The consumable Pile of Gems in Clash of Clans and extra moves in Candy Crush Saga have the highest purchases. This format works well for high-budget game app releases that have the backing of popular game publishing houses. But it is another story for the amateur indie game apps. Here, the in-app purchases do not contribute significantly to the overall mobile game app revenue when compared to the ads revenue.

 

Ads

Ad monetization has outscored all other revenue formats in recent years. For a freemium or free game, the ads work magic in monetizing the app.

The mobile game app advertising comes in several formats like-

 

Interstitial ads-

These are full-screen ads that are usually placed at transition points of the game. The transition points may be the completion of levels or a certain time interval. The ad can be in the form of an image or video. The full-screen video ads usually reward the players in the form of extra coins, a hint or an extra life. Clicking on the ad takes the player to the URL or landing page that has been set. The GK quiz and word connect game, Quiz N Win, opts for the interstitial ad format and has strategically positioned the timing of the ad at each two-level game completion.  

 

Native Ads-

These ads appear with the flow of the game and layout. These are embedded in such a way that they are felt like a part of the game. The challenge in native ads is their placement. The best example of a native ad is its display on the boundary or ground in a cricket game or on billboards in a car racing game. Another example is in the fantasy sports game app. Here you see an ad image banner blended amidst the various game options available. Also, in a cricket game app, the logos on a player’s t-shirt is actually the native ad. It is placed in a contextual way that is unobtrusive yet recognizable as an advertisement. The most common example of the native ad in a mobile game app is the small horizontal patch-like banner that usually appears at the top or bottom of the screen.

 

Expandable Ads-

Expandable Ads are first shown in the form of banners that when swiped or tapped takes over the screen and become a full-screen image or video ad.      

 

Rewarded Ads-

The rewarded ads are nothing but the interstitial or the banner ads that reward the players in one form or another when viewed for the entire time duration. The incentive may be in the form of extra life, coins, points, hint or something else that enhances their gaming experience. The popular GK and word connect game Quiz N Win rewards the players with extra coins for watching the ads.    

 

Dynamic & Static game ads-

The dynamic game ads like the ones displayed in billboards and logos are interactive and can be changed or updated in real-time based on demographics or player preferences. The static ads are pre-designed and are delivered in the same manner throughout the campaign.

 

Playable game ads-

The playable game ads usually showcase a brief video of how the game is played and then include a call-to-action at the end directing the viewer to the app install page. It can also contain an actual interactive game demo. These types of ads are usually found on FB and Instagram. This ad format can also be placed inside a mobile game app as a cross-promotion for any other game app of the same publisher or developer.

Of all the mobile game app ad formats, the rewarded video ads and the interstitial ads are the most popular pick.

 

Subscriptions

The subscription plan is the premium experience that you offer to your players who are willing to pay for it. When a player buys a subscription, they become its loyal fan. While the in-app purchase is designed for a player to buy and keep, the subscription plan is about offering access. The access may be to different exclusive avatars or extra hints for each game and so on.

For instance, in fantasy sports, subscribed members can have access to exclusive tournaments. Minecraft offers monthly subscription plans in the form of Realms and Realms Plus. Here, a player is offered a private game server to play along with their invited friends without the intrusion of the public.  

Many-a-times, the ads in a game disturb the player’s momentum. If a player wants uninterrupted gaming, one option is to offer them a subscription plan for an ad-free game. For instance, the popular word game Jelly Shift offers an in-app purchase plan of $2.99 for an ad-free gaming experience. Even though this format is popular on YouTube or Spotify, mobile game apps also offer such plans.  

So for a subscription plan, the idea is to offer a lifetime reward to the players. The subscription plan works best for games that have already an established fan base. But initially, expecting revenue generation from the subscription format will not work in your favor. As you work towards making your game the best for players, you can introduce the subscription plan.

 

What is the best ad format for my mobile game app?

The best type of ad for your mobile game depends on the game format and the player preferences. For an independent game developer, earning revenue through ad formats count. Big game publishers usually stick to in-app purchases and subscription models. Also, many go for the hybrid format and usually combine in-app ads and in-app purchases. 

 

Can my mobile game app make money?

If your game offers something interesting to the players, eventually it will be downloaded more and played often. To make that magic happen, work continuously on your game and keep bringing new updates that will keep the players hooked to the game.

Always get your mobile game app designed by trusted game developers so that they guide you from A to Z. It is not easy to design a mobile game app unless you are a dedicated game developer. It is even more difficult to monetize the game app and make it earn money for you.

Even so, a good idea and a neat execution with proper strategies in place right from the time of planning to its final execution with a continuous support and update system in place will definitely help you in the long run to make your mobile game app a success. 

        

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Blog date 07-10-2020
Category : Mobile Application

A Brief Introduction To Video Game Live Streaming

A game lover or not, many might have heard about video game live streaming. Of course, a hardcore gamer will know what it is. After all, watching a video game live streaming is what keeps them occupied other than playing games on their mobile, PC or Xbox.

Let us see what a video game live streaming is and its requirements.   

What is video game live streaming?

A video game live streaming is wherein a gamer or creator records himself playing games on a device and streams it to a live audience on a game streaming platform through a game streaming software. Made popular in the 2010s, it has now become a global phenomenon with star gamers earning income from sponsors, donations, advertisements and subscriptions. The main highlight is the live commentary from the gamers that interests and entertains the audience.

Originally started on the online game streaming channel Twitch, it has now spread its wings to Facebook and YouTube.

The video game market is immensely huge and the gaming companies conduct online leagues and esports (online video game competitions) to attract users to download its games.

Here are the gaming industry statistics to help you understand the popularity of video game live streaming.

 

Gaming Industry Statistics-

  1. The value of the video game market in the US is 60.4 billion USD in 2020 from 43.4 billion USD in 2018. The global video market revenue is predicted to grow to $138 billion by 2021 and a resounding $300 billion industry by 2025.
  2. There are an estimated 2.7 billion gamers across the world in 2020. The Asia Pacific region has the highest number of gamers at 1.5 billion.
  3. The global gaming market is expected to generate $160 billion in revenue in 2020 and expected to reach $200 billion in 2023.
  4. The mobile gaming will account for $77 billion in revenue in 2020 which is an increase of 13% from the previous year.
  5. An astonishing fact is the growth of games on mobile in 2020 with an expected 2.6 billion gamers on mobile devices out of the total of 2.7 billion players.  

 

What tools or devices are needed to live stream games?

Desktop/laptop- You need at least an Intel i7 CPU, 8 GB RAM, 2.5 GHz, an SSD and many USB ports.

Gaming Device- PC, Xbox One, Laptop, Nintendo Switch, PlayStation 4, mobile device.

Camera- You can use a USB webcam or a digital camera for your live streaming.

Microphone- For good quality audio, it is better to use a condenser microphone that doesn’t pick up a lot of background noise.

Audio Mixer- This is to use multiple microphones and other audio sources. Ensure that your audio mixer has a number of inputs and also has an output to get the audio to the computer.

Software- A live streamer will need video streaming and switching software.

Internet Access- Get access to a wired network with at least an upload speed of 3-5 Mbps.

Streaming Channels- YouTube, Facebook Live, Twitch are famous video game live streaming channels where you will get people to watch your live streaming.

 

Best live game streaming software

What is a live game streaming software?

A live game streaming software is actually a software encoder that converts the video input into a playable digital format and sends it across through the internet. Along with this they even help you to adjust the quality of your streaming through graphics addition, multiple-camera and multiple-audio switching. There is also live game streaming hardware available where the encoding takes place locally. But the software is widely used and popular.    

 

Popular Gaming Streaming Sites or Channels

A gaming streaming site is a channel or destination that broadcasts your live stream to an audience. The popular social media channels like Facebook, YouTube and Twitch act as video live streaming platforms.

1.      Twitch-

Twitch by Amazon is a video live streaming service that is famous for game live streaming. It also broadcasts esports competitions, music, gaming-related talk shows, food, lifestyle and other creative content. Twitch has over 3 million monthly broadcasters and 15 million daily active users. With Twitch, a split-screen display allows you to see the streamer play and what they see or play on their monitor along with their audio. Users can purchase games through links with streamers receiving a commission on sales. The user can add comments and ask questions to receive answers in real-time. The live stream can also be saved to watch it at a later time. Twitch subscriptions allow users to watch the live streams ad-free and also support their favorite streamers.

2.      YouTube-

Previously YouTube had designed a separate dedicated portal for gaming called the YouTube Gaming app in 2015. But since there was a lot of confusion regarding the main YouTube app and the YouTube Gaming app, it was decided to merge the two. The YouTube Gaming app closed down in May 2019 and the subscribers were shifted to the main app.  

The Gaming page on YouTube is a treasure for gamers and creators with over 86 million subscribers. It has sections for trending game videos, top live streams, recommended gaming videos based on user subscriptions and history and top live games. There is also a section for the latest gaming videos from the user subscriptions. If any game becomes popular and has a significant presence on YouTube, a page is automatically generated for it and the algorithm decides the videos that have to go inside this page.   

Twitch remains the most popular game streaming channel in the US and Europe whereas YouTube is popular in Asia and Latin America. But YouTube is carving its own identity in gaming and may soon take over Twitch’s dominance. The highlight reels and other shorter videos by game creators are catching up with the audience and also the esports leagues like the Call Of Duty League and the OverWatch League.    

3.      Facebook Gaming-

Launched in 2018, Facebook Gaming offers users access to live gaming streams, groups and instant games. Its active users increased by 234% in 2019-20. Popular in South East Asia, Facebook Gaming has seen a steady inflow of star streamers since 2019. When Microsoft closed its game streaming service, Mixer, in 2020, it collaborated with Facebook Gaming and gave its users an option to redirect to the Facebook platform.

4.      Bilibili-

This Chinese video live streaming service has recently acquired a 3 year exclusive right to broadcast League of Legends World Championship, Mid-Season Invitational and League of Legends All Star in China.

5.      HLTV-

Half-Life TV covers Counter Strike: Global Offensive esports news and tournaments.

6.      BIGO TV-

This live streaming service founded in Singapore is already popular in Thailand and has over 350 million users globally. It has obtained the 5th place in the worldwide streaming apps. It is now banned in countries of India and Pakistan.

7.      Afreeca TV-

Any FREE broadCAsting or Afreeca TV available in South Korea is famous for its various esports leagues like the Afreeca TV StarCast League (ASL), Global Starcraft 2 League (GSL) and the Afreeca TV Battle Ground League (APL). IT is also known for the esports broadcast relay station like OverWatch APEX relay and the League of Legends Pro League Korean Relay.

The other popular video streaming services are Huya, DLive, Smashcast.tv and GosuGamers.

 

How to live stream your game on PC to Twitch?

Sign up for Twitch to create your account. You get a stream key that links and streams to your profile from the free broadcasting apps (you have to use Twitch recommended apps). If you use a free broadcasting app like OBS, you have to enter the key here so that this app can communicate with your Twitch channel account to stream the game live. You have to select the source (specific window, entire screen), audio levels, stream quality, etc. Once the setup process is complete, click on the ‘Stream’ button and you are ready for the broadcast.

 

How to live stream from Android Mobile to YouTube?

For live streaming from the Android mobile to YouTube, you have to download the YouTube app and create a live stream through the ‘Capture’ & ‘Go Live’ option. But this is possible only when you have at least 1000 subscribers and get access to mobile live streaming. Also, the first live stream may take 24 hours to be enabled. YouTube also gives the option to schedule a live stream.     

NOTE: Use the Android phone’s ‘Do Not Disturb’ mode to avoid interruptions.  

 

Conclusion

The video game live streaming is proof of the growing popularity of mobile games. If you want to join the bandwagon, now is your chance. If you have any game ideas in mind, let us know about it. We will help you transform it into an enticing, entertaining and exciting game through our expert game developer team.   

 

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Blog date 29-09-2020
Category : Web Application

Original Farmville On Facebook Is Shutting Down

Yes, Farmville is shutting down.

It is permanent closure for the most popular game on Facebook, Farmville. Come 31st December 2020 and Farmville will not be available on Facebook or the Play Store.

Why is Farmville closing?

Farmville uses the old technology Adobe Flash that will no longer be supported by browsers and Facebook.

The creator of Farmville, Zynga announced in a blog post that since Adobe will stop distributing and updating Flash Player for all web browsers, Farmville will be directly affected by this step. Also, Facebook will stop supporting Flash games on their platform from 31st Dec 2020.

Farmville Story

Since its launch in 2009, Farmville on Facebook has captivated the game lovers’ attention due to its concept. But it wasn’t unique, to begin with. Its concept was heavily borrowed from the games Green Patch and Slashkey’s Farm Town. Zynga, Farmville’s creator had a massive user base and it used cross-promotions and ads to fuel the initial curiosity.

Six months after the game’s release it had 73 million monthly active users. By July 2011, it had reached 750 million. Farmville even partnered with Microsoft Bing, McDonald’s, and American Express including a promotion for Lady Gaga’s Born This Way album.

Farmville earned good money through its in-app purchases. Its ‘Invite Friends’ feature helped it to grow its user base substantially. But it had its own shares of criticism too. Its parent company Zynga started the trend of user permission to access their data. Of course, the collected data was effectively analyzed and used to its advantage.  

What next for Farmville players?

The in-app purchases will be available until 17th Nov 2020. After this, neither payments will be accepted nor will refunds be processed. It urges the players to use any pending credits before 31st Dec 2020. It is also working on some in-game activities to make the players remaining time on Farmville memorable. Also, it is offering a Bonus Package to players who want to migrate to Farmville 2: Tropic Escape before 31st Dec 2020.

NOTE: Only Farmville will be discontinued on 31st Dec 2020. The Farmville 2: Tropic Escape, Farmville 2: Country Escape will continue both on the web browser and mobile. Also, Zynga has plans to launch Farmville 3 on the mobile soon.    

If you have a unique gaming idea, get in touch with us. We translate your ideas into immersive games using the best 2D/3D graphics, advanced technologies, clean coding and seamless integration techniques. As a reliable mobile game development company, we encourage people to share their ideas so that we can transform them into a thrilling gaming experience.  

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Blog date 14-09-2020
Category : Digital Marketing

12 Awesome Ideas To Use YouTube For Business Marketing

When people think of a popular online video site, YouTube is the first name that runs on their minds. Why not? YouTube today is a must for businesses who want to promote their products and services. There are ways and means to use YouTube for business marketing. 

YouTube started in the year April 2005. Its first video was that of its co-founder Jawed Karim titled ‘Me at the Zoo’. Its first video to get 1 million views was a Nike advertisement. It was a clip of soccer player Ronaldinho receiving his Golden Boots.

Today, the total number of YouTube monthly active users stands at 2 billion. Every day people watch over a billion hours of videos. YouTube has changed the video viewing history forever.

Well, undoubtedly, it is the second-largest search engine in the world. It is the most visited website with reference to organic traffic both in the US and the world.

YouTube has to be one of the prime promotional mediums of your brand for advertising. The benefits of using YouTube for business are many. It offers so many advantages to communicate with new and existing customers.

Small businesses usually use Facebook, Twitter, and Instagram to boost their branding. But with visual content appealing to the younger generation, YouTube has become a more influential platform than ever.

Creating and posting videos is a great way to boost your brand visibility on YouTube. But, how do you generate leads on YouTube?

Here, we have listed 12 tips to use YouTube for business marketing-

 

1. Create an effective YouTube business channel

Create your own business channel on YouTube. Keep your YouTube business account different from your personal account.

Fill in the profile and channel description in the best way. Describe in brief about your brand.

Upload the profile picture and channel art that best describes your brand. You can use the Canva tool to create channel art.

Add your website link and other social media network links here.

 

2. Channel trailer

Create an impressive short & crisp video of what your business provides or an introductory video.

Cover all the important aspects like USP, products/services and complete it with the contact details. Upload this to YouTube.

Make this video as the channel trailer for all the new and unsubscribed visitors to your channel.

 

3. Create small videos of your products 

Now, it is time to start with your official brand promotion.

Create short videos of your brand services or products.

There are many tools available on the internet to edit and create videos. You can use the free or the paid versions.

The result is better if you get it done from a professional video editing company. The video will attract an audience because of its quality.

 

4. Search Engine Optimization

SEO while uploading video helps you to reach the right audience. 

YouTube SEO involves filling the right description, title, and tags. Do not skip this step at any cost or do not keep it incomplete. 

Select a suitable title keeping the most searched keyword in mind. Write a description with the most relevant keywords in it.

The most searched keywords can be got from the YouTube search filter itself.

Your video will appear in the Google Search Engine Page Rankings if it is properly optimized.

You increase the authority of your website when you use YouTube for your business marketing strategy. Get the services of a good SEO company to help you get increased video reach on YouTube. 

     

5. Upload videos that resonate with your brand

Create videos that will have value to the customers.

Some ideas of videos are- 

  1. Short tutorials about how to use your product.

  2. Advantage of your services.

  3. Testimonial videos

  4. Videos on trending topics if they resonate with your brand

  5. Product unboxing videos by customers

  6. Product review videos by customers 

Research what kind of videos are uploaded by your competitors. Try formatting the video as per the latest trends.  

 

6. Live stream          

Reaching audiences got better with the live streaming feature of YouTube.

Before you can live stream any event, you have to get your account verified. If you are enabling live streaming for the first time, it may take up to 24 hours.

There are various benefits of live streaming. You can live stream a product launch, a news conference, product or service promotion, live announcement, online tutorials, live chats or question & answer sessions.

Social connections and interactions during the live event are valuable.

Spread the word about your live stream process well in advance so that you get a considerable audience when it starts.

Promote the live-streamed video archive for those who aren’t able to tune in live. 

 

7. Engage with your followers

At the end of every video, request the viewers to like and share it. Encourage them to add comments. 

Many of the YouTubers make this special request usually just after the introduction before starting the topic and also at the last of the video.

This request gets in many followers to your channel. By doing this, your followers get a notification whenever you upload new videos.

Asking people to comment and react is a good way of getting increased engagement. In addition, you get suggestions and ideas for the next content.

The more the number of shares, comments and likes, the higher chances you have of your video going viral or showing on the ‘suggested videos’ on YouTube.

 

8. Share the videos on other social media platforms

Share the video links on all your social media platforms as soon as you upload it. 

The YouTube algorithm sees how fast a video gets views, backlinks and shares. A faster engagement rate means that you have created a valuable content and the audiences are liking it. The algorithm thus automatically places your video in the front page of YouTube. 

 

9. Call-to-Action

What is your aim of creating videos?

If it is to get more views, include several call-to-actions (CTAs) in your video.

You can do it in two ways. One is by adding cards and the other is end screens.

You can add poll cards, link cards, channel cards, donation cards or video cards to your video.

End screen is used at the end of the video to point viewers to other videos or channels. It is also used to call viewers to subscribe to your channel. Another important use is to promote your website.

 

10. Paid Promotions for Brand Advertising

You can promote your product on YouTube using TrueView video ads.

There are quite a few formats for advertising on YouTube. Your video campaign may be TrueView In-Stream (video discovery ads and in-stream ads), Preroll or the Bumper type. 

These are the Pay-Per-Click (PPC) ads. You can set up the amount you are willing to pay for each click also called the maximum CPV (cost per view).

Target your ads by selecting the right demographics, interests and keywords. Have 2 or more campaigns with different approaches to get more effective results.

Analyze the campaign by looking into the ad insights and tweak it to get better performing ads. 

Paid promotion works best for gaining initial traction and increasing the follower count.  It is worth each penny when you hire the services of a good digital marketing agency that will help you in paid promotions. Once you get adequate followers, keep uploading good content videos to retain them and to keep adding new followers. 

 

11. Influencer marketing for YouTube

Influencer marketing is on every social media platform and YouTube is not far behind. Influencers help in extending the reach of your videos and to get you more followers.

Identify influencers whose area of expertise resonates with your product. Suggest a few concepts to include your brand in their video. 

Do not make the video too promotional. Instead, let the influencer focus on how the product makes their life better.

There are different ways to run the influencer marketing campaign.

  1. One is to collaborate with a YouTube star or celebrity and ask them to recommend your product.
  2. In the ‘unboxing video’, a person will unpack your newly launched product and talk about its features and uses.
  3. One more method is to post a tutorial or demonstration video of your product by a YouTuber.
  4. You can also make a creative campaign featuring a celebrity. Integrate your product into it.
  5. Vlogging is an interesting concept today. Here, a person discusses on camera something that interests them. You can get the famous vloggers on YouTube to talk about your product.     

 

12. Making good use of Analytics

The Analytics section is the life of every YouTuber. This section gives you the required insights that will help you track the video performance and decide what works and what does not. Insights/Analytics is a powerful tool to get your advertising fundamentals right.

You even get the real-time report about the number of views, the average view duration, demographics to the devices and traffic locations. Study this to better your marketing strategy.

If you have paid promotion campaigns, then check out the dashboard and tweak your advertising campaign to get better results based on the analytics provided.  

 

Conclusion

Marketing is not just the focus on your product and its features. It is promoting the brand through the eyes of the users.

The social media platforms have evolved as powerful mediums to raise brand awareness. If harnessed in the right way, YouTube can help you to reach a global audience.

Focus on all the important aspects we have covered here on how to use YouTube to market your business. Improvise each time and keep yourself updated.

For consistent planning and results, contact a good social media agency that will help you in YouTube promotions. 

 

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Blog date 29-07-2020
Category : Digital Marketing

How To Get Followers On Instagram Free & Fast ?

Without a doubt, Instagram is a great tool to increase your brand reach. This creative visual app helps you to put across your products and services to people across the globe in a creative way to gain followers. In this blog, we will tell you how to get fast and free followers on Instagram. 

Instagram has steadily grown since its inception and is used by millions all over.

Instagram Statistics:

1. Instagram is a great social media platform and has over 1 billion monthly active users.

2. There are 500 million daily active users on Instagram Stories.

3. The USA has the most number of Instagram users worldwide at 130 million and India ranks second with 100 million Instagram users. 

4. 34% of the global Instagram users are aged between 25-34 years. The age group of 18-24 comes a close second at 30%. 

5. More than 200 million Instagram users visit at least one business profile daily. 

6. 60% of people discover new products through Instagram.

Instagram also has the option of creating a separate business account. This is to increase your branding. Optimize your Instagram business account to get more followers. If you are worried about how to get more free followers on Instagram, read these below points carefully. 

25 top tips on how to get more followers on Instagram fast:

Before we start with the tips, remember, if you are on Instagram just to get more followers and be a famous influencer, this is not going to work. Be on Instagram to provide value-content to the users. Are you different from the rest? Is there any unique USP that will help the users? 

But we are not here to demotivate you. Try and test being on Instagram. Sometimes, you start getting traction after 2-3 months of inaction. Let us help you to make a good start and the rest depends on how creative you are and how different you present your product to the users. 

 

1. Profile Optimization

The basic to any social media account getting more followers is the profile optimization. On the Instagram bio, add your website link, contact number and description. For local advertising, be sure to add the location address. Research the brand-related keywords and include 1-2 most important when writing the bio description. 

Adding emojis also attracts new followers. Keep the bio simple and attractive. Let it be your unique identity. Do not copy your competitors.  

 

2. Eye-catching posts

Instagram is all about visually appealing value-providing posts. It is the quality of posts that helps you retain your followers. So, analyze and study before you start creating posts. 

Edit the photo for color coordination and filter before uploading it on Instagram. Remember, no hazy or dull photos or the ones that are not of good quality. 

If you are searching for some good-quality images from the internet, we suggest you to look into these sites-

pexels

unsplash

pixabay

pngtree

freepik

Don’t overcrowd your image with texts. You can always write about what you want in the description or comment section.

 

3. Creativity counts

The people on Instagram love unique and creative posts. Add in the best snaps to pitch your products. Videos and GIF images also add to your creative posts. 

Remember, your posts help you in increasing follower reach. You may seek external third-party tools or resources to get initial traction. But there is no way out other than to be creative if you are to retain your followers. 

 

4. Hire a good graphic designer

If you are not good at photography, hire a professional for it. We are telling you, it will be worth the cost. 

Pay for a series of photoshoots for your product or services. Hire professional graphic designers to create banners and graphics that bring out the USP of your products.

 

5. Follow a Theme

If you want increased followers, try uploading posts with a theme. Many popular themes attract people to your Instagram profile and makes them follow you. 

Tile theme- Alternate between photos and quotes or alternate between photos and your work

how to get more followers on Instagram?

Border theme- You can select black, white or any colored border or even frames for all the posts.

Row theme- Here, each row tells a different story. It can be a row of photos and another row of quotes or another row of heading and so on. 

Filter theme- Use the same filter for all the photos

Dark theme- The photos are either dark or the background is dark

Mono theme- Here, you show the same object but in different creative ways. You can also focus on a single-colored post every time.  

Background theme- You can keep a similar background for all the photos. It can be white or some light-colored background.

Puzzle theme- A group of photos come together to form a big picture.

how to get more followers on Instagram?

These are just some of the theme ideas put out here. The fact is, Instagram gives you scope to be creative and this is what attracts audiences. 

 

6. Free Instagram tools

Instagram offers free tools like Layout and Boomerang to give more effect to your photos and videos. Likewise, there are many special filters provided on Stories. 

These tools help you to generate audience engagement. Also, this adds creativity and is preferred than the routine simple posts.

 

7. # hashtags and @ tags

Hashtags and tags are important advertising tools on Instagram. The maximum limit of hashtags is 30 on Instagram. You can use all the 30 or limit yourself to using appropriate 10-15 hashtags.

While selecting hashtags, Instagram itself gives you recommendations about the most used hashtags. Click on the suggested hashtags to see how it is used.

Always prepare a list of hashtags before you post. Do not do it at the last minute or at the time of posting. Devote at least half an hour to search for the best hashtags. 

Some of the popular Instagram hashtag generators for your posts are:

all-hashtag

keywordtool

ritetag

ingramer

Seekmetrics

Remember, a well-thought-out strategy of hashtags means that you have better chances of increased reach. 

 

8. Do not ignore descriptions

You might have all the focus on the image, but descriptions cannot be ignored. If photos get you followers, a good description engages them and makes them your loyal followers. Here are some tips while writing descriptions-

  1. Be careful of spelling and grammar
  2. Use emojis only where it makes sense
  3. Write detailed descriptions
  4. Encourage people to comment 
  5. Tag people related to the topic
  6. Always end with a CTA like comment or tag.

For some categories of services or products, only an image will not help the viewers. Here, a detailed description will help viewers better. 

 

9. Comments and Tags

Comments and tags work both ways, in your post and on other posts.

Write catchy captions on images and descriptions that will compel the audience to comment on your posts. Tag people who might be interested in your posts. They will like or comment on the post thus increasing engagement.  

Likewise, if you comment on other posts, they will follow you back and comment when you post something on your profile.

  

10. Instagram Stories

Instagram Stories connect your followers to the brand better than the posts. Though late, many popular brands have understood its importance now. Instagram Stories appear as circles at the top before the post feed. 

The Instagram Stories stickers include questions, location, time, polls, competitions, mood meter, texts and many more. The Stories sticker list is growing day-by-day. So, use it fully to engage your audience. 

It also allows you the Boomerang, Superzoom, Rewind, Type and Hands-Free feature. This is to add some fun to your Instagram marketing.

 

11. Instagram Live

Live streaming helps you to connect with your audiences better.

Just like other Live feeds, Instagram also has live streaming that allows you to interact with your audience in real-time. You can use the live feed to keep the viewers updated through live product launches, unboxing, important announcements and so on. The Instagram live stories are posted for 24 hours just like the story.  

You can hire influencers to help you with Instagram Live. Make enough noise about your live telecast beforehand because it will help you get more audience. Also, the more the comments or queries during the live streaming, the better your chances of connecting with the customers. 

 

12. Instagram IGTV

how to get more followers on Instagram?

Videos can act as a great engagement tool many-a-times and are more effective than photos. 

Instagram TV (IGTV) is another feature that allows users to post longer videos on Instagram. This tool shows up when you want to upload videos on your feed. IGTV is also available as a stand-alone app on the store and helps to watch videos on portrait mode or the long vertical videos.  

Create a video of your profile, products, its benefits, its uses and everything. Do not forget to include your contact address and number. In the end, include a CTA (Call To Action) linking back to a landing page- either the product page or your website homepage. Always get your business and promotional videos done by the finest graphic design agency so that the result is a high-quality professional video that fetches likes and followers.   

All the IGTV videos appear on your post feed. Your followers can also watch all your IGTV video uploads by clicking on the IGTV icon that appears between the grid icon and tagged icon on your profile. 

 

13. Instagram Reels

With the popularity of Tik Tok soaring high, Facebook has already devised a similar video creation tool called Reels on Instagram. Users can upload 15 seconds videos and it has options like speed, special effects and audio similar to Tik Tok. Reels is another feature of Instagram and right now, it is not available as a stand-alone app. 

 

14. Instagram Highlights

Posts on Instagram Stories remain for just 24 hours. If you want to archive your stories and make it visible on your profile for your followers even after 24 hours, it is possible with the Highlights. When posting on Instagram Stories, it gives you an option to add it to Highlights. You can create as many Highlight topics as you want and each topic can contain 100 photos or videos. Instagram Highlights can be utilized to showcase categories of products that you sell or provide a library for new visitors to view shared content. 

In short, Highlights help you to connect, engage and increase your followers on Instagram. 

 

15. Instagram Repost

Reposting snaps by your followers who have tagged your brand is a very good technique to improve your credibility and trust among your followers on Instagram. 

The people out there connect to your services and products through other customer reviews. This, in turn, increases their brand affinity and is a profit for you in the long run.

 

16. Instagram Shopping

The Instagram Shopping feature helps businesses list their products with the price. There is a CTA button ‘View on Website’ to help you take interested viewers to that product page on your website.

how to get more followers on Instagram?

The products on the Shopping list can be tagged on individual posts as shown in the image above. It appears as white spots first and then displays the product name and price later on the post with a clickable link of ‘View Products’ on the left bottom of the post.

 

17. Instagram Threads

Instagram Threads is a standalone messaging app. You can share photos, videos and messages to your close friends. This Instagram Threads is only for the Close Friends list that you have created on Instagram. Using this tool, you can share it with everyone on the list, a sub-list or a person on the close friends’ list. This feature or app can be used to target your select list of followers or influencers. You can also use it to target people based on gender, age, preferences or location.   

 

18. Post  Contests And Offers

Contests and offers through collaboration form an integral part of brand promotion.

The best instance of collaboration is to run a contest and tell the participants to like the collaborator’s page. Also, the condition would be to ask them to tag 3-5 of their friends. Your contest collaborator can run a contest in the same way. By this, their followers will start following your brand too. Thus, you mutually gain each other’s followers. This increases your brand reach on Instagram.

Similarly, posts on offers attract more followers. Use the right hashtag while promoting offers. You will see increased traction on your profile.  


19. Link in Bio

Since Instagram does not allow to add a link in the description, brands use the famous words ‘Link in the bio’ when advertising on Instagram. The link remains there on the bio until another post that requires a different link. 

When you have a paid campaign or a simple post for a product launch, make that product page as your landing page. Change the link in the bio to that product page and not to the home page. 

 

20. Ads on Instagram

Paid promotions can be direct through Instagram or indirectly through influencer marketing. 

The direct paid promotions on Instagram is through photo ads, video ads, carousel ads or stories ads.

In fact, brands now actively use paid promotions to reach a wider audience. Also, paid ad helps at faster brand targeting.  

You can target location, demographics, interests, behaviors, custom audiences, lookalike audiences or even choose automated targeting through Instagram paid promotions.

Instagram ads are costlier than Twitter or Facebook. But Instagram gives you more leads depending on your target audience.

Users can now turn their existing popular post into an ad using the ‘Promote’ button.

Brands can also use retargeting campaigns to reach audiences. It turns out to be more cheap and effective than the regular new campaigns. 

If you are confused about running ads on Instagram, you can hire the services of a social media marketing agency to help you.

 

21. Schedule posts

You get increased followers on Instagram if you post consistently. The best tactic would be to schedule your posts for the week so that you get content clarity and a proper plan to post. 

Here is the list of tools that will help you to schedule your posts on Instagram-

Facebook creator studio

Social report

Sprout social

combin 

hootsuite

buffer

Later

There are other good Instagram post schedulers like tailwind, jarvee, sendible, and sked social. The plus point of post scheduling is that you can focus on the increase in post reach instead of thinking about what to post everyday.  

 

22. Instagram Insights analysis

Instagram post Insights help you to measure the post reach. For business accounts, the bar chart image just below the Archive in your account profile page is the Insights button. The Insights page will have details based on content, activity and audience.

Content- This gives a general overview of the posts & stories for the week. It tells about the view count for each post and story.

Activity- This tells the Discovery, Reach, Impressions, Interactions and Profile Visits for the current week and compares it with the previous week’s results. 

Audience- This section tells about our profile growth, top locations of visitors (cities & countries), gender, age group and the days and hours when our profile is visited the most.  

Instagram, naturally, provides insights on your paid promotions. Analyze which post performed well. Observe the days and timings when the posts attract maximum attention. A careful analysis of the insights will help you in your post creation and uploading. An SEO expert will also guide you with the insights and analysis to get a better brand reach.    

 

23. Posts & Stories frequency

A great way to keep gaining followers is to be consistent in posts. There is no golden rule or a ‘one size fits all’ when it comes to the number of posts or stories per day. Because, if your posts have no value-driven content, your followers are not going to like it even if you keep posting 4-5 per day. 

Some of the categories may have value-content and create 4-5 posts in a day. Some categories may not get content to create even a single post in a day. So, we would advise that 2-3 posts in a week will also do provided they offer value to your followers. You can try to post Stories on other days.   

 

24. Time allotment & sharing

Being consistent and active on Instagram helps you to get fast and free followers on Instagram. Follow other related-profiles. Comment on their posts. Allot at least 20-30 minutes of a day to this task. This will help you to build a strong Instagram profile.

Interaction on various social media is the best way to grow on Instagram. As soon as you post on Instagram, share its link on other social media accounts or share it with your friends and groups. Remember, the higher the engagement within the first hour of posting, the higher the chances of your post getting more impressions. So try to gather as many comments and likes in the first few hours of posting. 

 

25. Hire digital marketing services

A good digital marketing agency will help you refine your profile and make it look neat and clean. 

They have tried and tested techniques to gain real followers for your profile on Instagram. You can hire their social media marketing services so that you can remain tension-free of what to post and when to post on Instagram. A good digital marketing service provider will bring the much-needed traction and consistency on your Instagram profile which you may not be able to achieve.

 

Conclusion                                                         

We have listed all the 25 super important tips to gain followers on Instagram free and fast. If you follow these tips consistently, you will start getting results in a few months.  

If you are still having difficulty in increasing the follower count on Instagram, we can help you.

 

 

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