With people preferring to shop online, the e-commerce industry is growing at a rapid pace. Each and every business prioritizes customer shopping experiences and it is no surprise that the latest e-commerce trends for 2021 reflect that.
From omnichannel shopping to voice search, from customer retention to varied payment options, e-commerce will shape itself to meet the growing customer demands as well as make the shopping more seamless, easy and fast.
The customer retention cost is cheaper than the new customer acquisition cost. The e-commerce websites are now trying to retain existing customers through discounts and offers.
Even if an e-commerce store is able to retain 5% of its customers, it increases its profits between 25-95%.
To increase direct communication with customers, advertisers are relying on cost-effective marketing techniques like bulk SMS messaging services and emails.
What you can do to retain existing customers?
1. Find out what the customer wants to buy next-
Identify repeat customers. Study their shopping patterns. Segregate the customers based on their buying patterns and lifetime value. Predict what and when they will buy next and try decreasing the time for the next purchase.
For example, if a customer has purchased a keyboard, you can prod him to buy a mouse or pen drive or show him combo offers for keyboard and mouse.
2. Prioritize existing customers-
Earn customer loyalty through a rewards program.
The advent of Amazon Echo, iPhone and Google Home has brought Alexa, Siri and Google Assistant to our homes. Voice commerce is using voice recognition technology to buy products.
The e-commerce giant Amazon has integrated Alexa into its shopping site. Users can now search, select and buy products with the voice command.
With about 28% of Amercian households owning at least one smart speaker, the voice e-commerce sale is expected to grow to $40 billion by 2022.
In 2018, about 16 million people had made at least one purchase through the smart speaker and this year it is expected to touch 26 million. Voice commerce allows the users to multitask while keeping their hands free. Voice commerce is now mainly used for browsing products and recommendations.
How to make your e-commerce website voice commerce optimized?
Voice commerce is a trend to look out for in 2021 and the subsequent years because Amazon and Google are also researching on using regional languages in the devices for users to shop more conveniently.
Omnichannel commerce is about providing the buyer a seamless experience when shopping from their mobiles, desktop, laptop or physical store.
The trend nowadays is that the customer gathers information about the product from his mobile device and then goes to a physical store to look at the product. The customer makes the final purchase either online or offline depending on where he gets the best offer.
Omnichannel commerce is about connecting all the channels and providing a better shopping experience to the buyer.
The best example of omnichannel marketing is Disney. You can buy tickets online for entry into the theme park. Once you are physically present at the theme park, you can scan your pass on the Disney mobile app. This app will show you curated content like the interactive map, locating Disney characters or checking the ride timings. Thus, as a customer, you get a seamless omnichannel experience.
This omni-channel retail is followed by almost all e-commerce giants. You can order online and pick it up from your nearest physical store. When you shop online through a website, the actions are transferred to the mobile app too. Thus all the platforms are inter-connected to make for a delightful shopping experience.
Shopify Plus allows you to integrate your store to the social media platform Facebook. This allows buyers to make a purchase through Facebook reflecting that on the mobile app.
How to go ahead with omnichannel retail?
Allow shopping in all the channels like offline, online through the website, mobile app and even on social media platforms like Facebook & Instagram.
Blur the line between online and offline shopping by connecting the two. For instance, buyers can now check what is in stock at their nearest physical store through its mobile app. They can book these items and collect them from the physical store.
A buyer hits multiple touchpoints before making the final purchase. In short, reaching every new channel to provide a shopping feature to the buyer is not enough. You have to connect all the channels so that the buyer can shop from anywhere and it is reflected on all other channels.
E-commerce businesses offer payment modes like money card, digital wallet and cash on delivery. The more payment options you provide, the more customers you attract.
Bitcoin cryptocurrency saw a meteoric rise when Elon Musk tweeted that Tesla plans to buy $1.5 billion in Bitcoin and even planning to allow payment in the valuable cryptocurrency.
But it is not only Tesla that is allowing payment in Bitcoin. Amazon’s live-streaming platform Twitch accepts Bitcoin and other select cryptocurrencies as payment options. Even Shopify, Expedia and Microsoft accept Bitcoin payment.
Green consumers, also known as environment-friendly consumers, are those who are careful while making a product purchase and consider the impact of carbon footprint for the manufacturing process and packaging of the product.
With green consumerism on the rise, buyers are demanding products that involve eco-friendly production processes and recycling.
How can online stores contribute to reducing their carbon footprint?
E-commerce stores usually have an increased carbon footprint because they need to deliver packages from one place to another fast. Amazon plans to reach zero carbon by 2040 by opting for more environment-friendly processes in transportation and packaging of products.
Jumping into these e-commerce trends is not a feasible option for many online stores. Like integrating voice search in an online store will require money, efforts and time. Similarly, reducing the carbon footprint is not something that can be attained in one go. It needs consistent efforts and detailed planning and implementation. Allowing for Bitcoin payment poses a problem in countries where trading in cryptocurrency is still considered illegal. The best way forward is to try to adapt to emerging technologies or at least make an effort to be able to recognize some of the emerging feasible e-commerce trends of 2021 and work towards it.
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An online store is an investment. Before you invest in anything, you work out to see if it is worth the investment. The same goes for an e-commerce website.
Why should I invest in an online store?
What are the advantages of an online store?
How much will it cost to set up an online store?
How will I manage my online store?
Many of the businesses have questions ranging from the initial need to the final e-commerce website support.
Here, we will try to answer your questions and tell you why an online store is a must in 2021 if you are to make profits in your business.
Let us present to you some statistics on online stores.
These statistics speak volumes about the success and future of online shopping. It is here to grow and there is no stopping it.
The benefits of having an e-commerce website are immense if harnessed in the right way.
Easy website management-
If you are a small business, use a CMS e-commerce website for easy uploading of products and content change. Any new offers or new product launches can be easily handled with less technical knowledge.
Undoubtedly, an e-commerce website helps businesses to reach more people globally. An e-commerce website acts as good support to your traditional marketing techniques.
An online store is also about helping local customers know about you. This way, you make your position strong in the local market. Listing your business and website on Google My Business helps the locals find out more about your online store and its products.
People buy products almost immediately when there is a sale. So promotions in the form of discounts and offers attract people to make that online purchase. Spreading your offers all through the year also helps. If you own an online store that sells shoes, you can opt for a kid’s sneakers sale during the start of their vacations, sandals for summer, all-weather shoes for monsoon, party shoes during Christmas & New Year and so on.
Showcase the best-
Trending products, bestsellers, discounts- all these help you to showcase the best on the front page to your customers. This way you guide your customers to purchase the best. Also tactics like only 1 left in stock or free shipping if you buy before 2 hours help in impulsive buying.
With an online store, giving a personalized shopping experience to customers becomes easy. Amazon starts its prime day sale one day before for its prime customers. Also, they provide free shipping of many products to them. All this makes the customer feel like a king. This increases brand loyalty and sales.
Educate customers about products-
An e-commerce website helps you to educate your customers about products and offers and how it is beneficial for them. The product page helps you to give its details in a beneficial way through written content and appealing images.
Support to physical shop-
An e-commerce website supports your physical store. It builds credibility for your business. People are more likely to visit a shop that already has an online presence. Also, many of them prefer to go through the products in your online store before visiting the physical store to make the final purchase.
With an online store, you can select your target audience and location. Do you want to sell products only to people aged above 40 in the US? Yes, an online promotion to send this particular category to your e-commerce website is possible. You can categorize products and guide your customers easily so that their search becomes easy.
One of the biggest advantages of setting up an online store is reducing the dependency of having a physical shop. It means fewer costs and easy management. You reduce having to be dependent on employees for sales. Product uploads can be outsourced. Online promotions can be assigned to a digital marketing agency remotely.
Easy customer interaction-
Live chat helps you to connect with customers instantly and resolve their queries regarding products, prices or shipping policies. This way you offer a more personalized service to your customer.
More customer data-
An e-commerce website gives a lot of insights into customer behavior and preferences. You can find out the products that sell the most, the most visited page, if a particular offer has worked, the age group of customers visiting your online store, the days & timings when it is visited the least or most and so on. This helps you to align your marketing strategies based on the insights.
Your online store remains accessible to your customers all days and at all times meaning your online shop is never closed. This helps you to connect to people across different locations and time zones.
Remote store management-
As much as customers from any corner of the world can visit your e-commerce site, you can also manage your online store from anywhere at any time. All you need is a mobile and a good internet connection.
Has your customer added products to the cart but abandoned them without buying? Has your customer wishlisted any product? Has your customer added a product to the cart and then removed it? You can create customer retargeting ads to target such customers to land on that specific product page so that they change their minds and make the purchase. This customer retargeting will not be possible through a physical store.
With an online store, your customer gets the privacy to shop and make the purchase at leisure without the salesman trying to impose shopping on them. The live chat helps such customers to resolve their issues. This non-invasive form of shopping helps customers to have a more relaxed shopping experience.
Scaling the business-
With an online store, scaling your business is easy. You just add new products to the categories that are getting higher visitors and increase your sales. You can also increase sales of new products on your online store through ads by making that page the landing page.
The important benefit of having an online store is the insane amount of profit that you can make. But, having an online store is not an overnight success. It takes years of consistent efforts and hard work to make your store visible to customers worldwide.
The price of setting up an online store is cheap. It is cheap when compared to the profits you get or the cost of setting up a physical store.
But first, consider these points-
Once done, let us consider some factors that will decide the overall budget.
The server, domain and SSL costs are recurring costs. So, it is wise to go in for a basic domain and shared server. If you have many products to sell or are eyeing to scale your website in the future, it is better to go with a private server.
The themes and plugin costs can be minimized by going for basic e-commerce templates.
The e-commerce development service costs depend on whether you prefer to have your online store through e-commerce platforms like Shopify or WooCommerce or you want to have it designed and developed from scratch. The benefit of developing it from scratch is that it allows you to customize your website and also make it future scalable. If this cost is something that suits your budget, go for it.
Another recommended option will be to select Shopify or WooCommerce and have it customized by any best e-commerce development company. They help you to select the theme and plugins and customize it based on your requirements and budget.
The features that you need in your e-commerce website solely decide the online store development cost. While basic features remain the same, what adds to the cost are the add-on services. But it is the add-on services that will make your online store unique and better than your competitors. Decide if the add-on features are adding value to your customers. If yes, go for it. It will be worth the investment.
And yes, while selecting an e-commerce website development agency go for the one that provides good services and customer support.
Managing an online store is very easy. The initial product uploading will give you a good idea about how it is done. You can also hire a good product uploader to do the job for you. A CMS-based e-commerce website is easy and you can make changes in the content and also upload new banners on your own. A good e-commerce website development agency will help you with customer support when you need it to upload the products.
Having an e-commerce website is beneficial when you study the growing trend of people preferring to make an online purchase. Also, it has low costs of setting up and once the initial cost is recovered, it is profits all the way!
It is the big good world of e-commerce. Online stores have gained tremendous growth over the decade and this goes on to prove that it definitely benefits the businesses.
Shopify and WooCommerce are two popular e-commerce platforms among the many that help individuals and businesses to set up their online store and start selling their products/services.
Both Shopify and WooCommerce (e-commerce website using WordPress) have a host of features that are a delight to anyone wanting to set up their online store. Both have their strong benefits and both have some disadvantages.
So, what really is the difference between Shopify and WooCommerce? In Shopify versus WooCommerce, which emerges as the winner? For this, let us get into the individual platforms and study them.
WooCommerce is free and charges only for the domain and hosting. But integrating third-party applications for a comprehensive WooCommerce e-commerce website needs that you need to shell out extra.
Free WooCommerce themes are available in plenty in the theme directory. But you can also purchase themes from external sources and integrate them into your WooCommerce website. Since WooCommerce is an open-source structure, you can customize the themes to create a unique website design.
For people who are already familiar with WordPress, the WooCommerce interface will be easy to use. The primary functions are placed on the left menu bar and clicking on them displays the tabs on the right.
WooCommerce doesn’t have any built-in POS feature. You have to use third-party plugins for WooCommerce POS. You can select the one that fits your criteria and budget from the WordPress directory or external source.
WooCommerce Product Data Integration:
The product XML or CSV file can be easily migrated to the WooCommerce website using any external export-import tool or third-party plugins.
Since it is basically an e-commerce website using WordPress, it offers excellent SEO support when compared to other e-commerce website builders.
WooCommerce does not have a default dropshipping feature. But it offers dropshipping plugins that help you find dropshipping suppliers and add products directly to your store.
WooCommerce Customer Support:
Apart from extensive documentation, a help desk is available for support in WooCommerce.
Shopify is one of the most trusted hosted e-commerce solutions. It runs on its own server and customers are charged a subscription fee. Enough email marketing tools are provided to complete your store setup. The store can be customized by coding to meet other individual requirements.
Shopify has 5 available plans on a monthly subscription model. They are:
Note: A free trial is available for 14 days.
Shopify provides enough themes that come in two or more template variations. They are minimalistic, clean and responsive. But the themes on offer are less when compared to other online e-commerce website builders.
The Shopify interface or the admin (user) panel is easy and hassle-free. It has clear segregation of content (topics) and the customizable area. It does not use the ‘drag and drop’ approach that may seem intimidating at first.
Shopify POS (point-of-sales):
With Shopify POS, you can sync your online and physical store inventory and sales. The Shopify POS provides you with relevant hardware too. Shopify POS Lite offers the basic features but you will have to purchase Shopify POS Pro ($89/month) if you want additional features like multiple location sales, custom-printed receipts and so on.
Shopify Product Data Integration:
With Shopify, it is easy to integrate the product data from your CSV file to Shopify or to migrate it from another e-commerce store.
It offers easy adding of headings, alt text, meta description and 301 redirects.
There are a lot of dropshipping apps in Shopify that allows you to sell the supplier goods easily.
Shopify Customer Support:
Shopify provides phone support when you request a callback. But the forums are a great way to get your queries solved.
WooCommerce is best if you are a startup with a low budget. But remember, some technical experience is required to build an e-commerce website through WooCommerce. If you can afford the subscription plan of Shopify, go for it. It is easy to use, secure, scalable and gives you a better experience.
If you are experienced in the technical and SEO aspects, go with WooCommerce because its features can be enhanced with plugins.
If you are interested in an online store, Daddys Code will build it for you at the most affordable rates. If you want your online store through Shopify or WooCommerce, we will help you with an affordable service fee. Let us know of your online store requirement and we will suggest the best based on your business, products, budget and timeline.
Bootstrapped? Well, isn’t it the story of many startups and e-commerce businesses?
Still, you can have the best marketing strategy and no, it does not require a lot of money.
We will tell you some good effective low-budget e-commerce marketing strategies for startups and businesses that will bring visibility and traffic to your site.
Word-of-mouth referral is an effective time-tested marketing strategy. Reward such customers with offers and discounts and it will not take time for the good word to spread. Testimonials and reviews on Google and social media accounts are by far the most trusted zero-budget marketing tools.
Optimize your content, website, social media profiles so that you can attract heavy traffic to your website. Work on your backlinks and keep posting fresh quality content on your website. It helps when you are consistent in your efforts. SEO rewards are long-term given you do not stop working on it.
Make use of the various available tutorials and informative videos to keep your social media profiles rich in content. Optimize your profiles and make use of the freely available features on the accounts to establish your brand presence. It is easy when you continuously work on it.
Though some might consider emails as ineffective, the statistics show otherwise. Prepare a curated list of potential customers, prepare effective email content, and shoot it off to see the results. Your emails should persuade the receiver to go through it but it should not be invasive.
Content creation includes blog writing, infographics, podcasts, and videos. Creativity is the key when you upload content on your social media profiles. Keep posting regularly, entertain the audience, increase inbound traffic and thus improve your brand reputation.
Google PPC Ads are not necessarily costly provided you select the keyword with high-medium traffic volume but low competition. The social media ads are also effective and help you in targeting the right audience based on age, location, interests, and other factors.
Participate actively in online public forums, groups, and communities that are of your expertise. Not only can you share information but also start to market your products and services gradually. Another way is to sponsor local events keeping your budget in mind so that your brand gets recognized and you achieve a local audience.
If you have maintained your website efficiently and your product is beginning to create some waves in the market, do not hesitate to get in touch with guest bloggers. They promote your products on their websites through blogs or links that will attract increased traffic to your website.
With so many influencers out in the market in every niche, hunt for the one who offers a good bargain. If you have the best bargaining skills, it is not tough to get the best influencer to showcase your products and services.
Online directory submission not only helps customers to find your business but also earns you valuable backlinks. Pay for premium services of only the top directory submission sites if you find them valuable for your local business. You can register for free for the rest.
Ecommerce marketing strategies need not necessarily mean high costs. You just have to build solid marketing strategies in your budget. If you do not have one, we will build it for you.
The growth of the global e-commerce industry has been phenomenal in the last decade. The business that adapts itself to changing trends is the one that survives. Let us discuss the top e-commerce trends for 2020 that the businesses need to acknowledge to be in the game-
Yes, we know that minimalism is in vogue for e-commerce websites. We even stress on keeping the whitespace. But a little bit of experimenting on color pops is advisable. This is to connect with your customers. Select striking colors in front of neutral backgrounds. Get the help of a creative website designer to design websites that are simple and functional.
Introduce chatbots on your website platform to provide the best shopping experience to customers. The chatbots deliver shipping notifications, offer discount codes. This helps customers to make shopping decisions.
Have stringent security for your e-commerce website through SSL certification and PCI compliance. Use bot detection technology to reduce the chances of crucial data stealing and misuse.
Adaptability to any screen size is core to an e-commerce website’s survival. Your e-commerce website design has to be responsive. This will help it to fit into the appearance and functionality of different devices.
Video marketing is gaining prominence thanks to the preference of moving content by the young generation. Videos of your products, its usage and reviews help not only to get new customers but also to win their trust.
In an e-commerce website design, we hardly pay attention to things like call-to-action buttons, uploading status or simple animations. But it is these micro-interactions that help in website navigation. It makes the user experience more rewarding.
Trending among the top e-commerce trends for 2020 is the voice search. We all know how popular Alexa and Siri are becoming by the day. These voice search devices help customers with easy shopping. Make your e-commerce website voice-search optimized. This will provide a great shopping experience for visitors.
‘Buy Now’, ‘Click Here’- these are the Call-to-Action buttons that provoke the visitors to go for the purchase. Place these buttons at strategic locations on a page. It has to merge seamlessly with the design but also stand out to elicit a response from the viewer.
High-quality payment gateways help websites to reduce the load time and thus retain customers. The latest entrants are the payment through social media platforms and mobiles. Security should be a prime concern when money transfer takes place.
One of the very important and top e-commerce trends for 2020 is the role of AI in website development and design. AI helps in automation and localization thus helping in personalization or contextual merchandising. Data plays a crucial role here. The small e-commerce players can partner with third-party providers to tap data volume.
For sure, e-commerce will get bigger and better in 2020. It is up to you to implement the trends in your e-commerce website to better the user experience. Also, when you team up with a good e-commerce development agency, you can be assured that your website will incorporate all the top e-commerce trends for 2020.