Ever gave a thought about how YouTube decides its video recommendations for you? Or Twitter’s For You feature in the Explore section?
What about Amazon showing you relevant products to buy? How exactly do these platforms know what to recommend?
And how does the Apple Watch measure your sleep patterns? How does your mobile device recognize your face?
By now, you may be a fan of Tesla’s driverless cars. This magic is through “Artificial Intelligence” and its branches of Big Data, Deep Learning, Neural Networks & Machine Learning.
Big companies across the globe are heavily invested in the study and application of AI. Here are some examples of companies that use Artificial Intelligence for a better customer experience.
“Alexa, can you tell me what artificial intelligence is?”
“Alexa, is it going to rain today?”
Welcome to Amazon’s digital voice assistant Alexa! This product is one of the finest examples of how Amazon has embraced artificial intelligence and used it to enhance customer experience. Right from virtual assistant to its e-commerce website, Amazon has applied the AI concept in every possible way.
Its Amazon Go convenience store has revolutionized shopping with no waiting in line for check-outs. You simply walk into the store, add items to your basket and walk out.
Its e-commerce shopping website has very early on adapted to the benefits of AI. It uses the data available from its shoppers to present recommendations to them. The shopper’s previous purchase history, the money spent, the products purchased, the products and the category surfed, the timings spent on each item, the product reviews, literally, every minute detail helps in analyzing what the customer wants and what their future purchases may be.
A comprehensive data analysis takes place through AI and ML to understand the customer search query. It gives them an insight into why a customer is searching for a product, what features he is looking for in it, the money he is willing to spend, and also the tile period when he may probably make the purchase.
Amazon gives prominence to the customer’s intent or in predicting why a customer is searching for a particular item. The AI identifies the patterns in the search queries and categorizes them based on certain pre-defined parameters. All these are done to deliver relevant results and improve customer experience.
So, the next time, Amazon provides you certain recommendations for product purchases, know that there is a complex network of AI, ML and data analysis behind it to provide you assisted and personalized digital shopping experience.
Google has pioneered AI like no other IT company in the world. Don’t believe me? Start typing anything on Google Search and it gives you a host of search recommendations in the drop-down box with each alphabet you type.
Google is a quintessential stalker on your mobile. You may fret and frown that Google is spying on you everywhere, every time. But the matter of fact is that Google uses this data to develop intelligent systems through statistical analysis and pattern matching.
You may not know it, but AI is already embedded in your daily Google tools like Gmail, YouTube, Google Maps, Google Assistant and Google Search.
The best-use example of AI is in assessing the traffic through Google Maps. How does Google get it right? It uses real-time data and a complex module of time, distance and other datasets to predict the time required to reach a particular destination and traffic at a particular route at a given point of time.
And then what AI in Google Search? It provides you with suggestions in its search box. This is based on your previous search history, trending topics, your location, time, your interests and other datasets. If you get your search result by typing just 1-2 alphabets, don’t get worried. You know Google is trying to make it easy for you.
Using AI for providing video recommendations through the ‘Up Next’ feature on YouTube is just one of the ways of perfecting the feed thus improving customer experience. But did you know that AI is also used to help YouTube automatically remove objectionable content?
If you have been using Google Photos, you might have observed that Google Photos automatically categorizes the uploaded photos by face. This facial recognition feature helps users to view snaps that contain the selected face. And also, Google Photos categorizes the photos based on location too.
Google Assistant is a virtual assistant just like Apple’s Siri and Amazon’s Alexa that uses the power of speech recognition to comprehend human speech and provide answers to it automatically.
Data analysis with AI is used in Google Ads to help you with keyword research. And with Google Adsense, advertisements are shown to users who may highly be the target audience.
We all know that many countries of the world are in the process of banning PUBG due to security concerns. Tencent, a partner of PUBG, is a famous Chinese multinational conglomerate and has its interests in gaming, entertainment, internet-related services and artificial intelligence. Tencent is also the owner of WeChat instant messenger. The slogan of Tencent is “AI in all”. This gives you an idea of how much invested, Tencent is, in AI.
Similarly, Alibaba, the Amazon of China has invested in AI to improve its e-commerce and payment services.
Baidu, the search engine in China like Google, also the fourth largest website, uses AI and ML in its intelligent virtual personal assistant (DuerOS), cloud storage service (Wangpan), an online encyclopedia (Baidu Baike), mapping service (Baidu Maps) and keyword discussion forum (Baidu Tieba). The Baidu search engine is the second largest in the world after Google and a leader in facial recognition technology.
The trio of Baidu, Alibaba and Tencent (BAT) have aggressively invested in AI research and advancement.
When it comes to AI, how can we forget to give due credit to Siri who has helped make our life better? Apple’s virtual assistant device uses the Natural Language Processing (NLP) technique of AI to respond to queries. The voice-activated digital assistant creates content in the spoken language so that humans can clearly get their queries answered. And with the home devices connected to Siri, the field of IoT (Internet of Things) keeps getting better day by day.
Apple is a pioneer when it comes to using AI and Big Data on its devices and the popular among such products is the wearable device, the Apple watch. From keeping a watch on the blood oxygen level to measuring your fitness metrics, the Apple watch does it all. It can take your ECG from your wrist or help you meet your sleep goals.
The iPadOS uses handwriting recognition technology to convert the written notes on the iPad with the Apple Pencil into a typed text. Also, the iOS phone has sound recognition features to identify sirens, doorbells, barking dogs or crying babies.
With more than 500 million daily active users, 50 billion photos on Instagram, 3 billion monthly users on Facebook, you can get the insane amount of data collected by Facebook & Instagram collectively. Not surprising that Facebook’s founder, Mark Zuckerberg had to face a lot of criticism and even the US Senate for the breach of data privacy in what popularly came to be known as the Cambridge Analytica scandal.
Facebook extensively uses Deep Learning techniques in AI to understand the content in the user images. It has developed a tool called DeepText to extract information and meaning from the user posts. The DeepFace facial recognition feature is an advanced tool to recognize faces in an image.
Though not hugely popular like Siri or Alexa, we cannot leave behind Microsoft’s virtual assistant, Cortana. It is the product of Microsoft’s interest in AI.
Microsoft has AI imbibed in Skype. It uses chatbots to answer queries. The chatbots are everywhere from Microsoft Office suites to Bing and Windows.
The story goes that Microsoft’s search engine Bing was far behind Google and Yahoo when their data scientist suggested building strong ML algorithms and data storage platforms to improve the user search results in Bing. By doing so, Bing’s share in the search market doubled in 5 years.
Driverless cars! Isn’t it the ultimate when it comes to AI applications? Tesla, the tech pioneer in the world of electric vehicles, uses AI integrated chips to help cars navigate through the traffic without a driver.
Tesla uses data from its vehicles to generate data-dense maps. Machine Learning modules and edge computing in the cloud decide the next course of action. A set of complex deep neural networks using cameras, ultrasonic sensors and radar are used to assess the surrounding around the vehicle to aid unsupervised driving.
Tesla is a leader in AI-based automobile companies, but why leave out Elon Musk’s space venture SpaceX? It uses data from space exploration and with the help of AI, the rockets and the Mars rovers take independent decisions.
In 2018, a SpaceX rocket with an AI-powered robot flew into space. Its Crew dragon spacecraft uses an AI autopilot to steer it close to the International Space Station (ISS).
Did you enjoy reading about big companies that use artificial intelligence in their products? Isn’t the world of AI, ML, Neural Networks, Deep Learning and Big Data exciting? This is just the start. A revolution is waiting to happen and maybe we cannot even predict what the future holds for us in terms of Artificial Intelligence and its applications.
If it is anything that has gained massive popularity in the past couple of months, it is the internet and of course, mobile games!
The gaming sector is an area that is seeing tremendous growth potential year after year. This has helped the game app revenues soar.
If you have a gaming idea in mind, don’t hold back. Convert it into an interactive game. Take the help of a good game developer and get your idea transformed into a full-fledged gaming app. We will tell you why.
Let us check some of the stats of the gaming sector:
Do you think action and racing games earn the most revenue? You are wrong!
The most popular mobile game genre is the casual mobile game with the puzzle genre coming second at 56.5%.
This is followed by strategy-based mobile games, card games, word games and board games.
But what is significant is the average game session length. It is the shortest for arcade, racing and sports games. In fact, the casino and card mobile games come first in the average session length with an average time of up to 22 minutes per play.
A high ratio of stickiness (ratio of daily active users and monthly active users) was observed for puzzle, word, board, card and casino games. This indicates the genre’s ability to retain players over a long period.
The average revenue earned per day per user is the highest in role-playing and strategy mobile games. This genre also has the highest conversion ratio at 1.6%
Are you having an idea about creating a mobile game app? Go for it now. You can monetize your game app and earn good revenue from it.
Is creating a mobile game app expensive? How much money does it take to develop a mobile game app?
What do you think? Generally, people think that designing a mobile game is very costly. It is partly true.
Let us think about it from a different perspective. If you design an ordinary app and release it in the market, how often do you think people are going to use the app? Ordinary apps will be downloaded and opened only when required. You open a food delivery app only when you have to order food. You open a calculator app only when you have to do complex calculations. You open an e-commerce app only when you have to shop online.
Is it the same with a mobile game app?
Game apps are opened almost every single day. People stay on the app for more time per day.
Use this as an advantage to earn money.
If you look at it from an investment perspective, gaming apps give you better returns when compared to other apps.
Getting a game app designed is costlier than designing other apps. But there are methods to reduce the app designing costs. Hire the services of effective game developers who design mobile game apps at the most affordable prices. They have the experience of devising strategies that help reduce the overall game development cost.
Designing a mobile game app is easier said than done. There are various online tutorials that help you at every stage of game development. Also, now with free game engines, it is easy to develop games. But for holistic mobile game development, from the initial game design model to the final game upload, it is always better to have it done by an efficient game development company. This way, you focus on your idea and strategy while they design the game app for you.
Designing a mobile game app is just half the task done. The next crucial part is monetizing your mobile game app. How do mobile game apps make money?
The first task is to have maximum downloads of your mobile game app. This is done in many ways-
A good digital marketing agency will help you through social media marketing and paid mobile game app advertising. This is to ensure your game app not only reaches the target audience but also gets the most downloads.
Make your mobile game app a free-to-play app. This is the best way to get more downloads. Once you get an audience to play the game, you can start earning in many possible ways.
Freemium format of mobile game apps
If your game app is free, how can you make money from your mobile game app?
Before, when games were introduced on mobiles, the paid format was the only way to earn. The player pays once and plays as much as he wants. But with growing competition, the paid format became less lucrative. A better way to get the game downloaded and still earn money was the freemium format. Here, you allow free downloading and playing, but with limited functionality. If players are to proceed to the next level or get an enhanced gaming experience, they have to opt for-
But this format works when players are hooked to the game and do not mind spending a few bucks to keep them engaged.
In-app purchase refers to the money paid by the player to increase his gaming experience. A majority of the gaming apps have the in-app purchase option. This is not done, exactly, as a revenue-generating model but its primary focus is to keep the players engaged in the game.
Most action games use the in-app purchase format to earn revenue. This is done through the purchase of virtual coins or currencies. These coins can, in turn, be used to purchase additional armory to destroy the enemy or to replenish the health on difficult levels or create personalized avatars.
In Candy Crush Saga, you use the in-app purchase to keep playing if you have run out of lives. In Clash Of Clans, Gems can be purchased to build the villages and complete the ongoing war.
The in-app purchases can be divided into two types-
The consumable content is something that is used or depleted and can be purchased more than once. For example, in a word game or a puzzle game, you purchase hints using coins. You use them to help you solve the game. Once the hints get used up, you can purchase it again. This gives the game apps an opportunity to earn. Actually, there is no limit on the money a user can spend to buy the consumables.
One more way to increase your in-app revenue is through the sale of durables (non-consumables). Non-consumable is when the player gets to keep the virtual purchase with them forever. For example, if a player purchases a special weapon, they retain it for as long as they are using the game app. The same goes for unlocking a bonus level through an in-app purchase. This increases the overall gaming experience rather than just helping to advance to the next game level. Also, as a player, it is value-for-money when you are able to use the in-app purchase permanently.
Nowadays, many game apps offer the flexibility of both consumables and durables. For instance, in Call Of Duty, a player has the option to purchase modern warfare through CP (Call-Of-Duty Points) either for a set number of days or for a lifetime. Of course, it costs more if you opt for a lifetime purchase. But for the die-hard COD fans, this is worth it.
Make the in-app purchases more attractive by offering discounts to players. The virtual currencies can be sold in bundles with the highest bundle purchase having the biggest discount.
Many of the games retain the in-app purchase option. The key is to integrate them strategically into the game at the right time such that the players feel its need.
The world’s top downloaded games earn the most through in-app purchases. The consumable Pile of Gems in Clash of Clans and extra moves in Candy Crush Saga have the highest purchases. This format works well for high-budget game app releases that have the backing of popular game publishing houses. But it is another story for the amateur indie game apps. Here, the in-app purchases do not contribute significantly to the overall mobile game app revenue when compared to the ads revenue.
Ad monetization has outscored all other revenue formats in recent years. For a freemium or free game, the ads work magic in monetizing the app.
The mobile game app advertising comes in several formats like-
These are full-screen ads that are usually placed at transition points of the game. The transition points may be the completion of levels or a certain time interval. The ad can be in the form of an image or video. The full-screen video ads usually reward the players in the form of extra coins, a hint or an extra life. Clicking on the ad takes the player to the URL or landing page that has been set. The GK quiz and word connect game, Quiz N Win, opts for the interstitial ad format and has strategically positioned the timing of the ad at each two-level game completion.
These ads appear with the flow of the game and layout. These are embedded in such a way that they are felt like a part of the game. The challenge in native ads is their placement. The best example of a native ad is its display on the boundary or ground in a cricket game or on billboards in a car racing game. Another example is in the fantasy sports game app. Here you see an ad image banner blended amidst the various game options available. Also, in a cricket game app, the logos on a player’s t-shirt is actually the native ad. It is placed in a contextual way that is unobtrusive yet recognizable as an advertisement. The most common example of the native ad in a mobile game app is the small horizontal patch-like banner that usually appears at the top or bottom of the screen.
Expandable Ads are first shown in the form of banners that when swiped or tapped takes over the screen and become a full-screen image or video ad.
The rewarded ads are nothing but the interstitial or the banner ads that reward the players in one form or another when viewed for the entire time duration. The incentive may be in the form of extra life, coins, points, hint or something else that enhances their gaming experience. The popular GK and word connect game Quiz N Win rewards the players with extra coins for watching the ads.
Dynamic & Static game ads-
The dynamic game ads like the ones displayed in billboards and logos are interactive and can be changed or updated in real-time based on demographics or player preferences. The static ads are pre-designed and are delivered in the same manner throughout the campaign.
Playable game ads-
The playable game ads usually showcase a brief video of how the game is played and then include a call-to-action at the end directing the viewer to the app install page. It can also contain an actual interactive game demo. These types of ads are usually found on FB and Instagram. This ad format can also be placed inside a mobile game app as a cross-promotion for any other game app of the same publisher or developer.
Of all the mobile game app ad formats, the rewarded video ads and the interstitial ads are the most popular pick.
The subscription plan is the premium experience that you offer to your players who are willing to pay for it. When a player buys a subscription, they become its loyal fan. While the in-app purchase is designed for a player to buy and keep, the subscription plan is about offering access. The access may be to different exclusive avatars or extra hints for each game and so on.
For instance, in fantasy sports, subscribed members can have access to exclusive tournaments. Minecraft offers monthly subscription plans in the form of Realms and Realms Plus. Here, a player is offered a private game server to play along with their invited friends without the intrusion of the public.
Many-a-times, the ads in a game disturb the player’s momentum. If a player wants uninterrupted gaming, one option is to offer them a subscription plan for an ad-free game. For instance, the popular word game Jelly Shift offers an in-app purchase plan of $2.99 for an ad-free gaming experience. Even though this format is popular on YouTube or Spotify, mobile game apps also offer such plans.
So for a subscription plan, the idea is to offer a lifetime reward to the players. The subscription plan works best for games that have already an established fan base. But initially, expecting revenue generation from the subscription format will not work in your favor. As you work towards making your game the best for players, you can introduce the subscription plan.
The best type of ad for your mobile game depends on the game format and the player preferences. For an independent game developer, earning revenue through ad formats count. Big game publishers usually stick to in-app purchases and subscription models. Also, many go for the hybrid format and usually combine in-app ads and in-app purchases.
If your game offers something interesting to the players, eventually it will be downloaded more and played often. To make that magic happen, work continuously on your game and keep bringing new updates that will keep the players hooked to the game.
Always get your mobile game app designed by trusted game developers so that they guide you from A to Z. It is not easy to design a mobile game app unless you are a dedicated game developer. It is even more difficult to monetize the game app and make it earn money for you.
Even so, a good idea and a neat execution with proper strategies in place right from the time of planning to its final execution with a continuous support and update system in place will definitely help you in the long run to make your mobile game app a success.
An online store is an investment. Before you invest in anything, you work out to see if it is worth the investment. The same goes for an e-commerce website.
Why should I invest in an online store?
What are the advantages of an online store?
How much will it cost to set up an online store?
How will I manage my online store?
Many of the businesses have questions ranging from the initial need to the final e-commerce website support.
Here, we will try to answer your questions and tell you why an online store is a must in 2021 if you are to make profits in your business.
Let us present to you some statistics on online stores.
These statistics speak volumes about the success and future of online shopping. It is here to grow and there is no stopping it.
The benefits of having an e-commerce website are immense if harnessed in the right way.
Easy website management-
If you are a small business, use a CMS e-commerce website for easy uploading of products and content change. Any new offers or new product launches can be easily handled with less technical knowledge.
Undoubtedly, an e-commerce website helps businesses to reach more people globally. An e-commerce website acts as good support to your traditional marketing techniques.
An online store is also about helping local customers know about you. This way, you make your position strong in the local market. Listing your business and website on Google My Business helps the locals find out more about your online store and its products.
People buy products almost immediately when there is a sale. So promotions in the form of discounts and offers attract people to make that online purchase. Spreading your offers all through the year also helps. If you own an online store that sells shoes, you can opt for a kid’s sneakers sale during the start of their vacations, sandals for summer, all-weather shoes for monsoon, party shoes during Christmas & New Year and so on.
Showcase the best-
Trending products, bestsellers, discounts- all these help you to showcase the best on the front page to your customers. This way you guide your customers to purchase the best. Also tactics like only 1 left in stock or free shipping if you buy before 2 hours help in impulsive buying.
With an online store, giving a personalized shopping experience to customers becomes easy. Amazon starts its prime day sale one day before for its prime customers. Also, they provide free shipping of many products to them. All this makes the customer feel like a king. This increases brand loyalty and sales.
Educate customers about products-
An e-commerce website helps you to educate your customers about products and offers and how it is beneficial for them. The product page helps you to give its details in a beneficial way through written content and appealing images.
Support to physical shop-
An e-commerce website supports your physical store. It builds credibility for your business. People are more likely to visit a shop that already has an online presence. Also, many of them prefer to go through the products in your online store before visiting the physical store to make the final purchase.
With an online store, you can select your target audience and location. Do you want to sell products only to people aged above 40 in the US? Yes, an online promotion to send this particular category to your e-commerce website is possible. You can categorize products and guide your customers easily so that their search becomes easy.
One of the biggest advantages of setting up an online store is reducing the dependency of having a physical shop. It means fewer costs and easy management. You reduce having to be dependent on employees for sales. Product uploads can be outsourced. Online promotions can be assigned to a digital marketing agency remotely.
Easy customer interaction-
Live chat helps you to connect with customers instantly and resolve their queries regarding products, prices or shipping policies. This way you offer a more personalized service to your customer.
More customer data-
An e-commerce website gives a lot of insights into customer behavior and preferences. You can find out the products that sell the most, the most visited page, if a particular offer has worked, the age group of customers visiting your online store, the days & timings when it is visited the least or most and so on. This helps you to align your marketing strategies based on the insights.
Your online store remains accessible to your customers all days and at all times meaning your online shop is never closed. This helps you to connect to people across different locations and time zones.
Remote store management-
As much as customers from any corner of the world can visit your e-commerce site, you can also manage your online store from anywhere at any time. All you need is a mobile and a good internet connection.
Has your customer added products to the cart but abandoned them without buying? Has your customer wishlisted any product? Has your customer added a product to the cart and then removed it? You can create customer retargeting ads to target such customers to land on that specific product page so that they change their minds and make the purchase. This customer retargeting will not be possible through a physical store.
With an online store, your customer gets the privacy to shop and make the purchase at leisure without the salesman trying to impose shopping on them. The live chat helps such customers to resolve their issues. This non-invasive form of shopping helps customers to have a more relaxed shopping experience.
Scaling the business-
With an online store, scaling your business is easy. You just add new products to the categories that are getting higher visitors and increase your sales. You can also increase sales of new products on your online store through ads by making that page the landing page.
The important benefit of having an online store is the insane amount of profit that you can make. But, having an online store is not an overnight success. It takes years of consistent efforts and hard work to make your store visible to customers worldwide.
The price of setting up an online store is cheap. It is cheap when compared to the profits you get or the cost of setting up a physical store.
But first, consider these points-
Once done, let us consider some factors that will decide the overall budget.
The server, domain and SSL costs are recurring costs. So, it is wise to go in for a basic domain and shared server. If you have many products to sell or are eyeing to scale your website in the future, it is better to go with a private server.
The themes and plugin costs can be minimized by going for basic e-commerce templates.
The e-commerce development service costs depend on whether you prefer to have your online store through e-commerce platforms like Shopify or WooCommerce or you want to have it designed and developed from scratch. The benefit of developing it from scratch is that it allows you to customize your website and also make it future scalable. If this cost is something that suits your budget, go for it.
Another recommended option will be to select Shopify or WooCommerce and have it customized by any best e-commerce development company. They help you to select the theme and plugins and customize it based on your requirements and budget.
The features that you need in your e-commerce website solely decide the online store development cost. While basic features remain the same, what adds to the cost are the add-on services. But it is the add-on services that will make your online store unique and better than your competitors. Decide if the add-on features are adding value to your customers. If yes, go for it. It will be worth the investment.
And yes, while selecting an e-commerce website development agency go for the one that provides good services and customer support.
Managing an online store is very easy. The initial product uploading will give you a good idea about how it is done. You can also hire a good product uploader to do the job for you. A CMS-based e-commerce website is easy and you can make changes in the content and also upload new banners on your own. A good e-commerce website development agency will help you with customer support when you need it to upload the products.
Having an e-commerce website is beneficial when you study the growing trend of people preferring to make an online purchase. Also, it has low costs of setting up and once the initial cost is recovered, it is profits all the way!
Increased customer satisfaction is sacrosanct when it comes to any type of business. A WhatsApp business account integrated with a chatbot helps businesses to connect with their customers promptly and regularly thus being able to achieve higher levels of customer engagement and increased conversions.
Before we jump into the WhatsApp chatbot, let us know about chatbot and its benefits.
A chatbot is basically an AI simulated computer program that is designed to interpret and process the user requests and give prompt and most-relevant answers. It can be programmed to give a voice message as well as a text message.
A chatbot first analyzes and identifies the intent of the user request.
To classify the user request and to send an appropriate response, it adopts three methods. This is where AI comes into play.
The texts are grouped and matched to pre-existing patterns through AI Markup language. When a match is found, the answer to that related pattern is sent across.
The user request text is converted into structured data. The NLU algorithm follows the entity, context and expectation concepts to find an appropriate match to the user query.
The NLP first converts the text input into structured data. A set of relevant words is converted into a token. The user emotions are processed (voice). The typo errors are checked before looking for the categories of information required by the user. The bot matches the tokens with the common phrases and picks the answer when it finds the near-relevant match.
During the conversation, the user will have to pick options from the text passed across to them. This is a guided conversation and the user’s next step will determine the response. The bots that follow a predetermined rule or a structure are the rule-based chatbots. These bots can be programmed to answer queries related to delivery status, transactions, business hours and services.
The conversational chatbots or the virtual assistants use the power of predictive intelligence and sentiment analysis to understand the context of user queries and provide more personalized conversations. They mimic the human voice and help businesses deliver a customized experience.
1. Prompt reply
In any business, it is not possible to be available to the customer 24*7 and reply to their messages instantly. But with chatbots, you can automate responses and get it delivered to the customers instantly. Also, you can be available to them 24*7.
2. Conversation starters
Bots can keep the customers engaged initially. This way you can offer recommendations and general information about your services and offers.
3. Manage customers
Businesses can manage customers during peak days or hours by automated responses without spending extra on additional manpower.
4. Directing leads
Through chatbots, you can direct the leads from customers to the relevant team for further engagement. For example in a real estate business, chatbots can identify the user queries for different projects and direct the users to respective project teams.
5. Increased conversions
By constant and instant customer engagement, chatbots help to decrease bounce rates and increase conversions.
WhatsApp Business API can be integrated with third-party tools to provide you with a WhatsApp Chatbot. Many third-party tools offer free services while some charge a monthly or annual subscription. WhatsApp provides insights to analyze the delivery of messages and user engagement.
Specially designed for medium and big enterprises, Messenger People offers end-to-end encryption and GDPR compliance in its message communication. It is easy to create chat texts here without knowing the basics of coding. This acts as a centralized customer message management platform for many other social media channels like Telegram, Facebook Messenger, Apple Business Chat, Viber including WhatsApp.
Benefits of Messenger People-
Drift offers free and premium chatbot services. Very beneficial for small and big enterprises alike, it has a host of features that will help you to engage customers and even book a meeting with them.
Benefits of Drift-
Like other chatbots, the AI Agent Bot also helps integrate AI-chatbots to your WhatsApp business account. It offers superior AI analysis to help you send personalized messages to user queries.
Benefits of AIAgentBot-
It is now easy to integrate chatbot with Whatsapp. Chatbots are essential for every business be it real estate, transportation, local services, or the hospitality sector. It will help enterprises boost their sales and engage the customers in meaningful conversations that can lead to conversions. Properly channel the possible user queries and your automated response will work wonders in converting leads into sales.
If your business needs WhatsApp chatbot integration, get in touch with us. We will help you integrate the best chatbot tool with your WhatsApp business account so that you can keep your customers queries resolved at all times.
When people think of a popular online video site, YouTube is the first name that runs on their minds. Why not? YouTube today is a must for businesses who want to promote their products and services. There are ways and means to use YouTube for business marketing.
YouTube started in the year April 2005. Its first video was that of its co-founder Jawed Karim titled ‘Me at the Zoo’. Its first video to get 1 million views was a Nike advertisement. It was a clip of soccer player Ronaldinho receiving his Golden Boots.
Today, the total number of YouTube monthly active users stands at 2 billion. Every day people watch over a billion hours of videos. YouTube has changed the video viewing history forever.
Well, undoubtedly, it is the second-largest search engine in the world. It is the most visited website with reference to organic traffic both in the US and the world.
YouTube has to be one of the prime promotional mediums of your brand for advertising. The benefits of using YouTube for business are many. It offers so many advantages to communicate with new and existing customers.
Small businesses usually use Facebook, Twitter, and Instagram to boost their branding. But with visual content appealing to the younger generation, YouTube has become a more influential platform than ever.
Creating and posting videos is a great way to boost your brand visibility on YouTube. But, how do you generate leads on YouTube?
Here, we have listed 12 tips to use YouTube for business marketing-
Create your own business channel on YouTube. Keep your YouTube business account different from your personal account.
Fill in the profile and channel description in the best way. Describe in brief about your brand.
Upload the profile picture and channel art that best describes your brand. You can use the Canva tool to create channel art.
Add your website link and other social media network links here.
Create an impressive short & crisp video of what your business provides or an introductory video.
Cover all the important aspects like USP, products/services and complete it with the contact details. Upload this to YouTube.
Make this video as the channel trailer for all the new and unsubscribed visitors to your channel.
Now, it is time to start with your official brand promotion.
Create short videos of your brand services or products.
There are many tools available on the internet to edit and create videos. You can use the free or the paid versions.
The result is better if you get it done from a professional video editing company. The video will attract an audience because of its quality.
SEO while uploading video helps you to reach the right audience.
YouTube SEO involves filling the right description, title, and tags. Do not skip this step at any cost or do not keep it incomplete.
Select a suitable title keeping the most searched keyword in mind. Write a description with the most relevant keywords in it.
The most searched keywords can be got from the YouTube search filter itself.
Your video will appear in the Google Search Engine Page Rankings if it is properly optimized.
You increase the authority of your website when you use YouTube for your business marketing strategy. Get the services of a good SEO company to help you get increased video reach on YouTube.
Create videos that will have value to the customers.
Some ideas of videos are-
Short tutorials about how to use your product.
Advantage of your services.
Videos on trending topics if they resonate with your brand
Product unboxing videos by customers
Product review videos by customers
Research what kind of videos are uploaded by your competitors. Try formatting the video as per the latest trends.
Reaching audiences got better with the live streaming feature of YouTube.
Before you can live stream any event, you have to get your account verified. If you are enabling live streaming for the first time, it may take up to 24 hours.
There are various benefits of live streaming. You can live stream a product launch, a news conference, product or service promotion, live announcement, online tutorials, live chats or question & answer sessions.
Social connections and interactions during the live event are valuable.
Spread the word about your live stream process well in advance so that you get a considerable audience when it starts.
Promote the live-streamed video archive for those who aren’t able to tune in live.
At the end of every video, request the viewers to like and share it. Encourage them to add comments.
Many of the YouTubers make this special request usually just after the introduction before starting the topic and also at the last of the video.
This request gets in many followers to your channel. By doing this, your followers get a notification whenever you upload new videos.
Asking people to comment and react is a good way of getting increased engagement. In addition, you get suggestions and ideas for the next content.
The more the number of shares, comments and likes, the higher chances you have of your video going viral or showing on the ‘suggested videos’ on YouTube.
Share the video links on all your social media platforms as soon as you upload it.
The YouTube algorithm sees how fast a video gets views, backlinks and shares. A faster engagement rate means that you have created a valuable content and the audiences are liking it. The algorithm thus automatically places your video in the front page of YouTube.
What is your aim of creating videos?
If it is to get more views, include several call-to-actions (CTAs) in your video.
You can do it in two ways. One is by adding cards and the other is end screens.
You can add poll cards, link cards, channel cards, donation cards or video cards to your video.
End screen is used at the end of the video to point viewers to other videos or channels. It is also used to call viewers to subscribe to your channel. Another important use is to promote your website.
You can promote your product on YouTube using TrueView video ads.
There are quite a few formats for advertising on YouTube. Your video campaign may be TrueView In-Stream (video discovery ads and in-stream ads), Preroll or the Bumper type.
These are the Pay-Per-Click (PPC) ads. You can set up the amount you are willing to pay for each click also called the maximum CPV (cost per view).
Target your ads by selecting the right demographics, interests and keywords. Have 2 or more campaigns with different approaches to get more effective results.
Analyze the campaign by looking into the ad insights and tweak it to get better performing ads.
Paid promotion works best for gaining initial traction and increasing the follower count. It is worth each penny when you hire the services of a good digital marketing agency that will help you in paid promotions. Once you get adequate followers, keep uploading good content videos to retain them and to keep adding new followers.
Influencer marketing is on every social media platform and YouTube is not far behind. Influencers help in extending the reach of your videos and to get you more followers.
Identify influencers whose area of expertise resonates with your product. Suggest a few concepts to include your brand in their video.
Do not make the video too promotional. Instead, let the influencer focus on how the product makes their life better.
There are different ways to run the influencer marketing campaign.
The Analytics section is the life of every YouTuber. This section gives you the required insights that will help you track the video performance and decide what works and what does not. Insights/Analytics is a powerful tool to get your advertising fundamentals right.
You even get the real-time report about the number of views, the average view duration, demographics to the devices and traffic locations. Study this to better your marketing strategy.
If you have paid promotion campaigns, then check out the dashboard and tweak your advertising campaign to get better results based on the analytics provided.
Marketing is not just the focus on your product and its features. It is promoting the brand through the eyes of the users.
The social media platforms have evolved as powerful mediums to raise brand awareness. If harnessed in the right way, YouTube can help you to reach a global audience.
Focus on all the important aspects we have covered here on how to use YouTube to market your business. Improvise each time and keep yourself updated.
For consistent planning and results, contact a good social media agency that will help you in YouTube promotions.
Without a doubt, Instagram is a great tool to increase your brand reach. This creative visual app helps you to put across your products and services to people across the globe in a creative way to gain followers. In this blog, we will tell you how to get fast and free followers on Instagram.
Instagram has steadily grown since its inception and is used by millions all over.
1. Instagram is a great social media platform and has over 1 billion monthly active users.
2. There are 500 million daily active users on Instagram Stories.
3. The USA has the most number of Instagram users worldwide at 130 million and India ranks second with 100 million Instagram users.
4. 34% of the global Instagram users are aged between 25-34 years. The age group of 18-24 comes a close second at 30%.
5. More than 200 million Instagram users visit at least one business profile daily.
6. 60% of people discover new products through Instagram.
Instagram also has the option of creating a separate business account. This is to increase your branding. Optimize your Instagram business account to get more followers. If you are worried about how to get more free followers on Instagram, read these below points carefully.
Before we start with the tips, remember, if you are on Instagram just to get more followers and be a famous influencer, this is not going to work. Be on Instagram to provide value-content to the users. Are you different from the rest? Is there any unique USP that will help the users?
But we are not here to demotivate you. Try and test being on Instagram. Sometimes, you start getting traction after 2-3 months of inaction. Let us help you to make a good start and the rest depends on how creative you are and how different you present your product to the users.
The basic to any social media account getting more followers is the profile optimization. On the Instagram bio, add your website link, contact number and description. For local advertising, be sure to add the location address. Research the brand-related keywords and include 1-2 most important when writing the bio description.
Adding emojis also attracts new followers. Keep the bio simple and attractive. Let it be your unique identity. Do not copy your competitors.
Instagram is all about visually appealing value-providing posts. It is the quality of posts that helps you retain your followers. So, analyze and study before you start creating posts.
Edit the photo for color coordination and filter before uploading it on Instagram. Remember, no hazy or dull photos or the ones that are not of good quality.
If you are searching for some good-quality images from the internet, we suggest you to look into these sites-
Don’t overcrowd your image with texts. You can always write about what you want in the description or comment section.
The people on Instagram love unique and creative posts. Add in the best snaps to pitch your products. Videos and GIF images also add to your creative posts.
Remember, your posts help you in increasing follower reach. You may seek external third-party tools or resources to get initial traction. But there is no way out other than to be creative if you are to retain your followers.
If you are not good at photography, hire a professional for it. We are telling you, it will be worth the cost.
Pay for a series of photoshoots for your product or services. Hire professional graphic designers to create banners and graphics that bring out the USP of your products.
If you want increased followers, try uploading posts with a theme. Many popular themes attract people to your Instagram profile and makes them follow you.
Tile theme- Alternate between photos and quotes or alternate between photos and your work
Border theme- You can select black, white or any colored border or even frames for all the posts.
Row theme- Here, each row tells a different story. It can be a row of photos and another row of quotes or another row of heading and so on.
Filter theme- Use the same filter for all the photos
Dark theme- The photos are either dark or the background is dark
Mono theme- Here, you show the same object but in different creative ways. You can also focus on a single-colored post every time.
Background theme- You can keep a similar background for all the photos. It can be white or some light-colored background.
Puzzle theme- A group of photos come together to form a big picture.
These are just some of the theme ideas put out here. The fact is, Instagram gives you scope to be creative and this is what attracts audiences.
Instagram offers free tools like Layout and Boomerang to give more effect to your photos and videos. Likewise, there are many special filters provided on Stories.
These tools help you to generate audience engagement. Also, this adds creativity and is preferred than the routine simple posts.
Hashtags and tags are important advertising tools on Instagram. The maximum limit of hashtags is 30 on Instagram. You can use all the 30 or limit yourself to using appropriate 10-15 hashtags.
While selecting hashtags, Instagram itself gives you recommendations about the most used hashtags. Click on the suggested hashtags to see how it is used.
Always prepare a list of hashtags before you post. Do not do it at the last minute or at the time of posting. Devote at least half an hour to search for the best hashtags.
Some of the popular Instagram hashtag generators for your posts are:
Remember, a well-thought-out strategy of hashtags means that you have better chances of increased reach.
You might have all the focus on the image, but descriptions cannot be ignored. If photos get you followers, a good description engages them and makes them your loyal followers. Here are some tips while writing descriptions-
For some categories of services or products, only an image will not help the viewers. Here, a detailed description will help viewers better.
Comments and tags work both ways, in your post and on other posts.
Write catchy captions on images and descriptions that will compel the audience to comment on your posts. Tag people who might be interested in your posts. They will like or comment on the post thus increasing engagement.
Likewise, if you comment on other posts, they will follow you back and comment when you post something on your profile.
Instagram Stories connect your followers to the brand better than the posts. Though late, many popular brands have understood its importance now. Instagram Stories appear as circles at the top before the post feed.
The Instagram Stories stickers include questions, location, time, polls, competitions, mood meter, texts and many more. The Stories sticker list is growing day-by-day. So, use it fully to engage your audience.
It also allows you the Boomerang, Superzoom, Rewind, Type and Hands-Free feature. This is to add some fun to your Instagram marketing.
Live streaming helps you to connect with your audiences better.
Just like other Live feeds, Instagram also has live streaming that allows you to interact with your audience in real-time. You can use the live feed to keep the viewers updated through live product launches, unboxing, important announcements and so on. The Instagram live stories are posted for 24 hours just like the story.
You can hire influencers to help you with Instagram Live. Make enough noise about your live telecast beforehand because it will help you get more audience. Also, the more the comments or queries during the live streaming, the better your chances of connecting with the customers.
Videos can act as a great engagement tool many-a-times and are more effective than photos.
Instagram TV (IGTV) is another feature that allows users to post longer videos on Instagram. This tool shows up when you want to upload videos on your feed. IGTV is also available as a stand-alone app on the store and helps to watch videos on portrait mode or the long vertical videos.
Create a video of your profile, products, its benefits, its uses and everything. Do not forget to include your contact address and number. In the end, include a CTA (Call To Action) linking back to a landing page- either the product page or your website homepage. Always get your business and promotional videos done by the finest graphic design agency so that the result is a high-quality professional video that fetches likes and followers.
All the IGTV videos appear on your post feed. Your followers can also watch all your IGTV video uploads by clicking on the IGTV icon that appears between the grid icon and tagged icon on your profile.
With the popularity of Tik Tok soaring high, Facebook has already devised a similar video creation tool called Reels on Instagram. Users can upload 15 seconds videos and it has options like speed, special effects and audio similar to Tik Tok. Reels is another feature of Instagram and right now, it is not available as a stand-alone app.
Posts on Instagram Stories remain for just 24 hours. If you want to archive your stories and make it visible on your profile for your followers even after 24 hours, it is possible with the Highlights. When posting on Instagram Stories, it gives you an option to add it to Highlights. You can create as many Highlight topics as you want and each topic can contain 100 photos or videos. Instagram Highlights can be utilized to showcase categories of products that you sell or provide a library for new visitors to view shared content.
In short, Highlights help you to connect, engage and increase your followers on Instagram.
Reposting snaps by your followers who have tagged your brand is a very good technique to improve your credibility and trust among your followers on Instagram.
The people out there connect to your services and products through other customer reviews. This, in turn, increases their brand affinity and is a profit for you in the long run.
The Instagram Shopping feature helps businesses list their products with the price. There is a CTA button ‘View on Website’ to help you take interested viewers to that product page on your website.
The products on the Shopping list can be tagged on individual posts as shown in the image above. It appears as white spots first and then displays the product name and price later on the post with a clickable link of ‘View Products’ on the left bottom of the post.
Instagram Threads is a standalone messaging app. You can share photos, videos and messages to your close friends. This Instagram Threads is only for the Close Friends list that you have created on Instagram. Using this tool, you can share it with everyone on the list, a sub-list or a person on the close friends’ list. This feature or app can be used to target your select list of followers or influencers. You can also use it to target people based on gender, age, preferences or location.
Contests and offers through collaboration form an integral part of brand promotion.
The best instance of collaboration is to run a contest and tell the participants to like the collaborator’s page. Also, the condition would be to ask them to tag 3-5 of their friends. Your contest collaborator can run a contest in the same way. By this, their followers will start following your brand too. Thus, you mutually gain each other’s followers. This increases your brand reach on Instagram.
Similarly, posts on offers attract more followers. Use the right hashtag while promoting offers. You will see increased traction on your profile.
Since Instagram does not allow to add a link in the description, brands use the famous words ‘Link in the bio’ when advertising on Instagram. The link remains there on the bio until another post that requires a different link.
When you have a paid campaign or a simple post for a product launch, make that product page as your landing page. Change the link in the bio to that product page and not to the home page.
Paid promotions can be direct through Instagram or indirectly through influencer marketing.
The direct paid promotions on Instagram is through photo ads, video ads, carousel ads or stories ads.
In fact, brands now actively use paid promotions to reach a wider audience. Also, paid ad helps at faster brand targeting.
You can target location, demographics, interests, behaviors, custom audiences, lookalike audiences or even choose automated targeting through Instagram paid promotions.
Instagram ads are costlier than Twitter or Facebook. But Instagram gives you more leads depending on your target audience.
Users can now turn their existing popular post into an ad using the ‘Promote’ button.
Brands can also use retargeting campaigns to reach audiences. It turns out to be more cheap and effective than the regular new campaigns.
If you are confused about running ads on Instagram, you can hire the services of a social media marketing agency to help you.
You get increased followers on Instagram if you post consistently. The best tactic would be to schedule your posts for the week so that you get content clarity and a proper plan to post.
Here is the list of tools that will help you to schedule your posts on Instagram-
There are other good Instagram post schedulers like tailwind, jarvee, sendible, and sked social. The plus point of post scheduling is that you can focus on the increase in post reach instead of thinking about what to post everyday.
Instagram post Insights help you to measure the post reach. For business accounts, the bar chart image just below the Archive in your account profile page is the Insights button. The Insights page will have details based on content, activity and audience.
Content- This gives a general overview of the posts & stories for the week. It tells about the view count for each post and story.
Activity- This tells the Discovery, Reach, Impressions, Interactions and Profile Visits for the current week and compares it with the previous week’s results.
Audience- This section tells about our profile growth, top locations of visitors (cities & countries), gender, age group and the days and hours when our profile is visited the most.
Instagram, naturally, provides insights on your paid promotions. Analyze which post performed well. Observe the days and timings when the posts attract maximum attention. A careful analysis of the insights will help you in your post creation and uploading. An SEO expert will also guide you with the insights and analysis to get a better brand reach.
A great way to keep gaining followers is to be consistent in posts. There is no golden rule or a ‘one size fits all’ when it comes to the number of posts or stories per day. Because, if your posts have no value-driven content, your followers are not going to like it even if you keep posting 4-5 per day.
Some of the categories may have value-content and create 4-5 posts in a day. Some categories may not get content to create even a single post in a day. So, we would advise that 2-3 posts in a week will also do provided they offer value to your followers. You can try to post Stories on other days.
Being consistent and active on Instagram helps you to get fast and free followers on Instagram. Follow other related-profiles. Comment on their posts. Allot at least 20-30 minutes of a day to this task. This will help you to build a strong Instagram profile.
Interaction on various social media is the best way to grow on Instagram. As soon as you post on Instagram, share its link on other social media accounts or share it with your friends and groups. Remember, the higher the engagement within the first hour of posting, the higher the chances of your post getting more impressions. So try to gather as many comments and likes in the first few hours of posting.
A good digital marketing agency will help you refine your profile and make it look neat and clean.
They have tried and tested techniques to gain real followers for your profile on Instagram. You can hire their social media marketing services so that you can remain tension-free of what to post and when to post on Instagram. A good digital marketing service provider will bring the much-needed traction and consistency on your Instagram profile which you may not be able to achieve.
We have listed all the 25 super important tips to gain followers on Instagram free and fast. If you follow these tips consistently, you will start getting results in a few months.
If you are still having difficulty in increasing the follower count on Instagram, we can help you.